GetResponse vs. ActiveCampaign: Marketing Automation Software‎

ActiveCampaign vs GetResponse Comparison Chart. We are hearing about the marketing automation from a quite a long time now. But when it is about choosing the solutions, it becomes quite expensive, complex and confusing for implementing them into our existing business. At the same time, all the businesses prefer using multiple platforms as well as networks for performing different marketing tasks and content creation.

If you are running a business, then you might be aware of the different components with which the content creators, bloggers, and site owners deal at a regular basis. And that includes tracking tools, WordPress, affiliate networks/CMS, list hosting and subscription forms.

All these solutions are just too great in one or the other way. But don’t you think that it would be great to have a single solution or platform with all these features?

Yes, obviously.

Over the past few years, we have seen that these features are coming together on a single platform, but then they are quite confusing and expensive at the same time. For all the online marketers and individual bloggers, the monthly costs build up easily kills their profits.

Though the purpose of a marketing automation is quite SIMPLE as it does more with the less and it is really an effective strategy, yet they problem arises with the online available services which are often too hard to implement and expensive. Apart from this, the internet marketers and bloggers are using multiple platforms and tools, like Google Analytics, affiliate networks, WordPress and much more.

At the end, it wouldn’t be a great decision to have another paid service. But we have a great option for integrating these services into one platform. And we have two great competitors in the market, GetResponse and ActiveCampaign. Both of these are considered to be the best all-in-one marketing solution tool. But we have to find our personal recommendation for our readers and thus, we choose GetResponse.

On one hand, we have GetResponse which significantly helps people in creating beautiful and attractive marketing campaigns easily. It helps in importing the contact list, builds newsletters with professional looks, automates the marketing with an inbuilt feature of razor-sharp targeting and publishes the landing pages with designer quality. Unique features and benefits of GetResponse include:

• Email Intelligence
• Landing Page Creator
• Email Creator
• Responsive Email Design
• Form Builder
• A/B Testing
• Inbox Preview
• List Booster
• Auto Responder 2.0

GetResponse is easy to use, simple and has managed to become the best marketing automation for SMBs. It helps in empowering SMBs and online marketers. Also, it has got the best value for money and available at an affordable price of $15-$450 per month.

On the other hand, we have ActiveCampaign which significantly helps in combining all the small business aspects into an easy to use, single platform. It helps in creating engaging and beautiful emails as well as utilizes the social media marketing. It even helps the businesses in learning more about the subscribers, contacts and utilizes the marketing automation technology to reach out to more people. Unique features and benefits of ActiveCampaign include:

• Email Marketing
• Marketing Automation
• Sales & CRM

ActiveCampaign is considered to be the best email marketing solution which is available at a price of $9-$149 per month.

What makes GetResponse a Clear Winner in Marketing Automation?

We can say that GetResponse is a clear winner when we talk about Marketing Automation because it offers a variety of features in affordable price and it is easy to use. On the other hand, ActiveCampaign too is affordable, yet it comes with high-level of complexity.

Now, we will talk about the features of GetResponse and ActiveCampaign in details below and will come up with the best solution for you all.

Marketing Automation for SMBs

GetResponse has a user-friendly, intuitive and a highly visual drag-n-drop editor which helps in creating the workflows easily. ActiveCampaign has a complicated and a confusing editor as compared to GetResponse. Even the references keep on opening in the new tabs which are quite irritating. Also, it doesn’t allow building complex workflows. Though it is really a powerful marketing automation tool which features transactional email, abandonment action, and customer journey analysis, yet GetResponse wins when it is about BUILDING WORKFLOWS.

Email Marketing

GetResponse is truly an ALL-IN-ONE MARKETING SOLUTION for SMBs and the online marketers. It does offer the complete tools for the business.

On the other hand, ActiveCampaign offers the businesses with feature-rich marketing platform.

Landing Page Builder

When it is about the landing page creation, GetResponse has its edge which helps in boosting the EMAIL CAMPAIGNS. It makes extremely easy and simple for the businesses in creating unique as well as elegant landing pages for converting the subscribers into customers.

On the other hand, ActiveCampaign features a third-party landing page builder which integrates well.

Auto Responder

GetResponse features an active and advanced auto responder 2.0 which helps in keeping a track of the user actions. It even helps in sending out the targeted messages easily which are based on the updated contact preferences, open and clicks, special dates and anniversaries, completed purchase transactions and much more. It even allows sending the time-based messages.

On the other hand, ActiveCampaign helps in creating a variety of AUTOMATED CAMPAIGNS and allow sending the action-based and time-based messages easily using the auto responder.

Webinar Tool

Webinars helps in keeping the audience informed as well as engaged with the powerful and interactive messages. The WEBINAR TOOL of GetResponse offers amazing features and is easy to use, comes with SSL encryption, follows up in building stronger relationships and much more.

On the other hand, ActiveCampaign easily integrates well with the third-party apps for developing their webinars.

Final Words

GetResponse is simple, easy-to-use marketing tool without any complexities. We can say that it is a comprehensive all-in-one marketing tool which can be used by the beginners as well as the advanced online marketers. On the other hand, ActiveCampaign does have low price rates, yet it does lack at many places as compared to GetResponse.

GetResponse is a value for money all-in-one marketing tool which has been set it according to the industry standards. ActiveCampaign makes everything little complex and confusing even for the advanced users, while GetResponse is affordable and offers everything. 🙂