Every business is now exploring the myriad base of Instagram and is earning millions from this visual-based platform. At Gramblast you will find various articles that talks about various guides of Instagram – like how to get more likes, or likewise.
Now let me tell you a few solid ways to boost your Instagram followers:
1] Define your goals
The first course of action is to define the goals of your Instagram Business. This can be to increase brand awareness, boost product sales, drive traffic to your website, etc. All your activities should be directed towards achieving these goals.
2] Craft a great bio and profile
Your feed is like the backbone of your presence on Instagram. It’s the first thing anyone notices on opening your handle. You have to make a GREAT profile if you want Instagram followers. No one will click the follow button on a profile that’s unclear, incomplete, or unattractive.
Your Instagram profile contains your name, username, website, and bio.
An Instagram business should ensure that it has the same name through all it’s social media to make it easy for people to find it.
The profile is the only place where you can have a clickable link on Instagram. Instagram businesses should definitely insert the link to their official website or blog in order to engage more with the audience.
In its bio, an Instagram business should be able to communicate to people what sets it apart from its competitors. What is the business’ USP?
What are some facts about the business which your Instagram followers might want to know? A good bio conveys the personality of the business to its followers.
3] Promote your Instagram presence on other communications
It’s of prime importance to make your Instagram business discoverable. And that can be done by promoting your Instagram profile on other social media platforms.
Also make sure you have links to your Instagram account on your website and online newsletters. You must also include your Instagram content in blog posts. That way, people that discover your blog through a search engine will also find out about your Instagram account.
4] Share compelling content
Your content is the only thing that get people to hit like, comment on, and share your posts. And that’s how you will get more reach and new Instagram followers.
Needless to say, all of your content should be tailored according to your target demography. Instagram businesses should post high quality pictures. As Instagram is visual, photos are focused on and a low quality picture is a huge turn-off.
Your captions also play a big role in increasing engagement, thereby helping you get more Instagram followers. Stick to brief captions ( Instagram recommends 125 characters in a caption)though you can experiment with varying lengths of captions.
Feel free to use relevant emojis and put relevant hashtags.
The trick to engaging with maximum number of people is by including a ‘Call-to-Action’. It can be asking people to leave a comment, tag a friend or participate in a contest.
The key to great content is knowing what your target audience want to see on Instagram. Everything you post must be interesting for these people. Your goal is to inform, engage, and entertain them with content.
5] Post consistently and at right times
Your existing Instagram followers want to see genuine content from you. That’s why they hit the follow button at the first place. And when they interact with your posts, it is notifies to their followers’ and ultimately you get a wider reach.
Moreover, posting consistently will attract more Instagram followers.
So, how often should you post? At least once a day. A study by Tailwind found that daily posting will “grow followers four times faster than posting less than once a week.”
It’s also important to post on optimal times. Several statistics can be found online claiming that so-and-so timing is the best to post.
In reality, that’s not the case. The best time for your Instagram business will be different from another. To find out when that is, take a short survey on your audience. Study your Insights. Know when your audience online and active.
Use the results and then start testing various times and measuring results each time to reach at the most productive time period. In general, you might want to test posting during commute times, lunch hours and on weekends when people aren’t at work.
6] Use Relevant Hashtags
Hashtags is practically the fastest motor to gear up the count of followers of your account. You can make posts discoverable to people who are searching for content related to their brand or industry using hashtags.
In fact, people can even follow hashtags of their interest now and can see your posts and discover your Instagram business.
Use the search function within Instagram to find the most popular hashtags relevant to your industry and consider incorporating it in your posts.
You can also come up with your own hashtag that will motivate your audience to share photos related to your brand.
Don’t go overboard with hashtags. Using too many hashtags can be distracting for your audience and dilute your message. It can also come off as desperate, or worse, spammy. 9 hashtags are considered to be the ideal amount.
Hashtags can also be inserted in comments rather than in the caption.
7] Tag your location
If your Instagram business has a physical location, make sure to tag your photos with that location and encourage employees and customers to do the same.
This can help expose your brand (and Instagram account) to more people and hence get more Instagram followers.
Relevant location hashtags can also be used to drive engagement.
8] Share user-generated content
You can use created hashtags and ask your Instagram followers to share stories and other content and post the best content shared by users, giving them credit.
9] Use your analytics
You use Analytics tools (Insights) to find out which posts receive maximum engagement and can keep that in mind while creating content.
You can also find out the location of your Instagram followers and when they are online. Accordingly, you can align the timings of your posts.
10] Run Contests
Running contests on Instagram will help grow your audience, drive traffic to your website, and even sell your products.
You can ask people to follow you, like or comment on your photos, tag their friends on your posts, use a specific hashtag, or repost your photos.
These tips are a sure fire way to get more Instagram followers for your Instagram business. However if you are still somehow stuck and the number count of your followers doesn’t increase, visit the source website as it provides services that will help you gain some real followers.
