Product descriptions are usually no more than 100 words, yet they cause so many headaches for business owners. This is the first chance you have to speak to a prospective customer. If you donโt get it right, theyโre going to disappear into the sunset. Weโre going to go through some tips for writing better product descriptions below. As long as you have a fantastic product, these tips will make it sell.
How to Writing Better Product Descriptions
Donโt Bore Us with the Technical
Unless youโre selling a graphics card, the technical readout really isnโt something you should have in a product description. Put it in the form of a table below the description. The reality is this stuff is boring and the majority of people probably donโt care.
What does it do?
You would be surprised at how often businesses write product descriptions only to not explain what the product is going to do. Explain how itโs going to change the personโs life. Donโt invent something revolutionary and then not explain what it does.
How is it going to solve a Problem?
The product description should be about the person buying the product, as opposed to about the product itself. It really doesnโt matter what something does if it doesnโt solve a problem that your target audience has.
State the problem and then reveal how buying what you are selling is going to change that. You can do this in as little as two sentences. This works whether youโre addressing a well-known problem or, like in many cases, a problem many people donโt realize they have.
Speak in the Second Person
The use of โyouโ throughout the description makes a big difference. It instantly becomes about them. If you speak in the second person, itโs like youโre speaking directly to the individual. The problem with the first person is youโre making it about you. Youโre not selling to yourself. The third person makes the same description seem cold and robotic. Itโs too formal and youโre not making that personal connection.
When Technical Details Matter!!
Yes, yes, we know we just told you not to include them above. But thereโs one exception. Telling someone about the dimensions and shipping weight doesnโt matter, but if the details provide an impression of quality you can never include too many of them.
Letโs say youโre selling a pair of shoes. The โmolded EVA cushion mid sole means absolutely nothing. But telling people that the โmolded EVA cushion midsole provides all-day underfoot comfortโ changes everything. It solves a problem and produces an impression of quality.
Hire a Professional
If this seems too tough, or you just donโt have the time to learn, thereโs nothing wrong with calling in a professional writer to complete your product descriptions for you. A product description writing service does cost, but they will always come up with better results than a novice.
With these tips in mind, though, you have everything you need to move forward with your business. Publish enticing product descriptions with great products and watch your conversion rate soar!
2 Comments
The product description must be to good approaching their any sites.
Great words.. and thanks for sharing in short but not long details.. ๐