Your sender reputation has a big impact on the results of your email marketing campaigns. Both the Internet Service Providers (ISP) and the Email Service providers (ESP) use your sender reputation to determine how trustworthy your emails are. A weak sender reputation causes the emails to end up into the spam folder, rather than the inbox. If the condition of the sender’s reputation is very poor, even the transactional emails like – registration completion, order confirmation etc can land up into the spam folder. No matter how good your business and its concept is, using a bad sender reputation for…
Author: Bharti Jain
Bharti Jain
Hi, I am Bharti, a content writer currently working at Clearout & ClearoutPhone. These are Saas products used for email verification and phone validation respectively. Reading & writing had always been a part of me though I never thought it would end up to be my profession too. Together with writing, I have been involved in creating vlogs and demo videos. Improvement in progress for each of them.