Your sender reputation has a big impact on the results of your email marketing campaigns. Both the Internet Service Providers (ISP) and the Email Service providers (ESP) use your sender reputation to determine how trustworthy your emails are. A weak sender reputation causes the emails to end up into the spam folder, rather than the inbox. If the condition of the sender’s reputation is very poor, even the transactional emails like – registration completion, order confirmation etc can land up into the spam folder. No matter how good your business and its concept is, using a bad sender reputation for…