Maintaining an online presence is key to the success of a brand or company. This includes creating a blog as one of the bases of the digital marketing strategy. The blog is one of the main communication channels used by brands to achieve their content strategy goals, as it keeps SEO updated, constant information to nurture other platforms, such as social networks, drive readers to take actions, etc. Although the benefits of a blog are straightforward and can be appreciated by the brands that manage them, it is a tool that many are not using. It may be because they…
Author: Esther Crowder
Esther Crowder
My name is Esther Crowded, I’m a nomad blogger. I used to write for different blogs in my spare time to sharpen my skills.