Author: Kayla Stone

Discover the best ways to improve subscriber engagement for your next campaign by using our tips and the right mass email software. Are you having difficulty engaging with your subscribers through your mass emails? If you are, then you’ve made it to the right place! Today we’re going to be discussing some of the best strategies to heighten engagement and get the best results from your next campaign. When it comes down to it, you may have a robust address list and be able to craft a compelling email, but that doesn’t matter unless your subscribers are engaging with your…

And eight marketing platforms you’ll want to consider this year. Does your marketing platform provide you with the customer insights and data you need to create highly personalized and targeted marketing campaigns? Or are you finding that as hard as you try, your campaigns just don’t seem to resonate with your audiences? If you’re unsure about whether your current marketing platform is helping you make the most out of your customer data – it may be time to switch. You need a tool that goes beyond just collecting and reporting on customer data. You need a marketing platform that leverages…

A successful digital marketing holiday season takes more than just themed messages and special offers. Malls are starting to play Christmas music and hang garland — a sure sign that the holiday season is upon us. That means it’s time for you to start sending out those holiday emails and SMS campaigns you’ve been preparing for the last few months and starting to think about your last mile push. Capturing the attention of your customers throughout the entire holiday season is important, but that last mile is your final chance to drive customers to your site to complete a purchase.…

Make the most out of the back-to-school shopping season and grow your revenue in the process. It’s the time of year again — back-to-school shopping time. The back-to-school shopping season presents companies with an opportunity to provide customers with the products they need to prepare their students for the year ahead and increase sales in the process. Back-to-school spending is not something your company will want to ignore. Especially as we start to come out of the pandemic and students begin to fill the classrooms again, you can expect families to spend more this year than prior years. In 2021,…

Having the right tool in place can take your email marketing strategy to the next level — find the one that fits your business needs. Email marketing is one of the most effective ways to reach your customers, and that’s not changing anytime soon. While the way people use email may be changing with the shift towards mobile usage, customers still want to hear from the brands they love via email. That means choosing to invest in your email marketing efforts is still well worth your time and money. In this article, we’ll help you wade through the sea of…