SEO for Home Builders & Community Developers

Thanks to the internet, the whole process of buying and selling homes has changed completely. Gone are the days when everyone would go through the process of calling a real estate agent in order to find out about the listings that are available.

SEO for Home Builders and Architects

SEO for Home Builders and Architects


Nowadays, if you want to buy a house, you just have to head over to the internet and find what is available in your specific budget.

As a home builder, it is up to you to make sure that your presence on the internet is prominent to the point that people know about you, and can come to you for business.

If you are not using the best SEO techniques, the chances of you missing a lot of potential clients, as well as a ranking on google maps for contractors is high.

Below, you can find some great tips regarding SEO.

1] A Mobile Friendly Website

Did you know that more and more people are using the internet on their mobile devices rather than their computers? As of this year, 63.3 percent of users have been accessing the internet through their mobile phones. Keeping this in mind, it would be an unwise decision to have a website that does not operate properly on mobile phones.

The best way out of this is to have a website that is easily accessible on all mobile devices available.

2] Having a Presence on Maps

People who are going to buy a home will probably search for words like home builders near me, or other similar search queries. Having a presence on the local maps will definitely make things easier for you. The good news is that Google Maps allow you to list locations on the map, and they even let you list yourself as a business for free.

3] Keep Your Website Up to Date

Another important tip that you could use is to keep your website up to date with all the relevant content. This is important because Google, along with other websites keep a track of the information that is being posted. The more relevant and up to date your website is, the better your ranking will be.

4] Make Use of Virtual Tours

The greatest thing about virtual tours is that they can help you display different types of homes that are available as well as give the tours to their layouts. This can also work for concept design or model homes. This is a great investment that will help potential customers feel more engaged and involved.

As complicated as it may sound, services like Google My Business are there to make things easier and more convenient for you.

5] Make Use of Rudimentary Keywords

This is a tip that is basic at best but makes sure that you are making use of relevant and rudimentary keywords in every single page of your website. Do not make it look evident, though.

6] Listing on Construction Directories

Another thing that you can do is go ahead and list yourself in the construction directories of your area. By doing so, you are basically giving potential customers a chance to find out about you. Many people use these directories to find the possible homes, and if you happen to be on the list as well, it will be beneficial.

7] Start a Pay-Per-Click Campaign

Pay-Per-Click Campaign

Advertising or marketing is certainly an important factor for any SEO. If you are looking to increase traffic on your website, having a PPC campaign up and running can help you.

The simplest way to define this campaign is that it is something that directly targets your customers who are interested in buying the products or services that you have to offer.

8] Engage With Your Customers

Many businesses are under the impression that engaging with their customers on social media platforms is something that does not happen to be a good thing.

However, as someone who is trying to build a good business relationship with their customers, and in return, earn some good profit, too. The idea of engaging with your potential customers, as well as your followers on social media platforms such as Facebook, Twitter, Instagram is definitely a good one because it helps in boosting your online presence and adding a human element.


In conclusion, the one thing that needs to be said here is that the more you are invested in the SEO factor of your business, the better it is going to be for you. You will have to pay an expert if you do not know how to handle the process, but in the end, it is going to be worth it.

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About the author

Michael Austin

Michael Austin is a Internet Entrepreneur, Blogger, Day Dreamer, Business Guy, Fitness Freak and Digital Marketing Specialist. He also helps companies to grow their online businesses.