iGaming giants Entain will undertake major steps in revolutionising the way sports fans will play games, launching their new immersive multi-sports based virtual reality entertainment system later on this year.
Last December, iGaming operator Entertain (formerly known as GVC Holdings), announced a new partnership with global media and tech company Verizon Media, with an aim to design and develop new entertainment products with specific interactive features for the players.
The global sports betting and gaming entertainment operator is again at the forefront of the industry by introducing pioneering and innovative new products to iGaming players around the world.
This is a first of its kind, a VR sports hub which will host many international sporting brands and run through an Oculus Quest 2 VR headset. Players will then have access to explore a variety of VR sports related games in single or multiplayer options.
Combining sports betting with an interactive environment
The goal is to combine sports and other forms of entertainment with an interactive environment with plenty of immersive features giving customers a great variety of options in which to enjoy different sports.
Including multi-dimensional games, groundbreaking sports betting play and incorporating the latest technology to remain a safe and secure environment for the customers.
Entain already has major partnerships with global betting brands including Partypoker, Ladbrokes, Bwin and BetMGM and the co-owns interests in MGM Resorts in the US.
Verizon Media will work alongside Entain to provide innovative and immersive virtual VR programs that will enhance a players experience whilst viewing live sports, with participation on offer for players and access to live sports data and betting information through an interactive display.
Other options include the ability to connect and talk with friends, share ideas and place bets through Entain’s betting partners.
Entain and Verizon Media are looking into new ideas for enriching the service further and with emerging technologies including 5G, VR, and augmented reality (AR) there are many possibilities open to enhance this immersive experience and with that continue to revolutionise the gaming, sports betting and gambling industry.
Following the action live by streaming a sporting event using one of Entain’s platforms, an example of an immersive experience could include the ability for players to be transported to the stadium where the event is taking place and actually have the view and experience as a real life fan.
That option with a display of the latest betting odds and live in action betting is surely one that sports fans cannot wait to try for themselves.
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Experience with friends immersive virtual reality stadiums
The reality is you could sit at home on your own but in the virtual reality you are sitting with friends in the stadium enjoying a fully immersive experience with a betting overlay on hand.
Interact with friends and share the experience and potentially compete between each other with mini games during breaks or get closer to the action and even feel like you are on the pitch.
In order to achieve such an experience the world’s first ever 5G optimised production and broadcasting studio in LA and London were built with technology teams from Verizon Media’s working on the interactive platforms with extended reality (XR) programs produced and delivered across all digital channels for partners such as Entain and their customers.
A spokesperson for Entain commented that this latest partnership continues an existing relationship that is successful between both Yahoo Sports, a subsidiary of Verizon Media and BetMGM who are a joint business partnership with MGM Resorts where Entain operates from in the US.
