Is your email marketing strategy bringing in the sales you want? If not, how can you improve it to deliver on your leads? Research shows that at least 269 billion emails circulate the internet every day.
This is an enormous chance to reach your target audience with your products and services. Are you still wondering how to go about it? Read on.
What Do You Aim To Achieve?
Set clear and realistic goals for your email marketing campaign. For example, are you a new business? Then, aim at building a new subscriber base. If you are an existing business, focus on the current subscribers by adding value to your audience according to their expectations.
Better still, if you’ve been losing your subscribers to a competitor site, then come up with an email marketing goal that will re-engage them.
Verify your email addresses
To run a successful email marketing campaign, you have to ensure that your emails reach the intended recipients using the email validation tool. Unverified emails can bounce back. For instance, you can send out 500 emails automatically, and almost 300 emails get returned. This means you are losing out on a large customer base.
To avoid this, validate an email address before including it in your email list. This way, your listing will always have valid email addresses, and the chances of converting a potential customer into a valuable, permanent customer will become higher.
Create Subject Lines That Spark Interest
The structure of your email should feature an appropriate subject line. The subject line has to be interesting enough to make the reader open the email. Then, when they open the email, the first line of text needs to grab their attention, so they continue reading.
Plus, you can write personalized emails so that they appeal to your audience. This can only be achieved by learning your recipient’s interests and behaviors – like geographical connection, hobbies, or buying patterns.
You can use this personal info to develop more relevant emails. Generally, people open and read emails that their interested in and open newsletters if they have topics they can relate to.
Send your emails regularly.
Sending your emails every day or every week, show your enthusiasm and passion for your business. It also builds trust and long-lasting relationships between you and your leads.
Remember, trust equals money. If you do not have enough time to write the emails, then engage an experienced copywriter who will help you curate emails and newsletters on a regular basis.
Pick the Right Email for Your Campaign
Note that not all emails are appropriate for your audience. For example, when you want to alert your subscribers about your latest offers, then use promotional emails.
For regular updates, a typical relational email will do. And, a transactional email only pops up as a response to your subscriber’s actions. For example, when they buy a product, the confirmation email will pop up.
Use an Appropriate Platform
Next, pick an appropriate email marketing platform for your campaign. Such platforms will automate your campaign, allowing you to reach more leads with minimal effort. Indeed, with ready templates and workflows, you only need to have a creative idea to execute it.
Next, ensure this platform integrates well with your current software. And, its analytical tools should add value to your campaign. Are you new to such platforms? Then, start simple with MailChimp. Or, if you are a pro, consider using high-end platforms like Infusionsoft.
Follow Up
Finally, follow up on your campaign. Find out how your subscribers feel about your campaign? Does it spam their inbox? Or do they look forward to the notifications each morning? Through follow-ups, you will know what strategy works best and which one needs some adjustment.
Conclusion
A successful email marketing campaign requires adequate preparation and should be based on specific metrics – not just open and click-through rates. Establish your goals and the measure of your performance.
For example, a measure might be based upon how many downloads your get, number of transactions, direct sales or leads for a coupon code offer, and email or phone responses. This way, you will now if prospective clients can relate to your content.
