Online business owners know how important it is to achieve high traffic and sales growth, as well as convert a regular visitor into a customer.
Many means and just as many tricks are spent on this: SEO optimization, external content marketing, proxies for price monitoring, and other methods of promotion. And for any business owner, the main goal remains increasing sales with minimal expenses.
Understanding this, we decided to gather together the best methods of increasing the conversion of an online store. Having tested effective ways to increase the level of sales not only on client projects but also on yourself, we suggest that you familiarize yourself with them further.
How to Increase the Conversion of an Online Store: Effective Methods
To increase site conversion means ensuring sales. If there is not enough time or money to conduct A/B testing of innovations in your online store, proven cases of successful companies will come to your aid.
There are many such methods, but we noted the main ones and gave examples for each of them. Similar options are used by the most popular hyper stores in the online space, thereby proving their effectiveness. So, let’s start step by step: what should be done to increase conversion?
Communicate with Customers Through the Contact Button on the Website
The button to order a call back is no longer effective. Users prefer not to call but to communicate through messengers. Installing a widget on the site for communicating with customers via WhatsApp, Facebook Messenger, and Skype will not only increase conversion but also allow you to automate the sales process.
What is this communication button?
This is a small software module that is displayed on the site as an icon. Clicking on such a widget opens a menu with program icons for the user. Having chosen a convenient messenger for communication, the client can send the necessary question to the operator.
Create an Advertising Offer
There are tens of thousands of online stores on the World Wide Web that specialize in selling identical goods. But why do some platforms enjoy constant popularity, while others remain useless?
The secret of success is to stand out from the competition, to convey to the buyer all the important advantages of the company and the benefits of cooperation with it. This is precisely why you need an advertising offer.
A unique sales offer that comprehensively discloses the final benefits for the visitor. The offer must be competitive and must contain specifics, with figures. Here you can specify the delivery time, the possibility of installation, prices, etc.
It is worth noting that a properly prepared offer will help to quickly increase customer loyalty and increase store conversion. It is placed on the first screens of pages and performs a difficult function – in just 2-3 seconds, it needs to interest the visitor and motivate him to continue his acquaintance with the site.
Post Quality Content
It includes:
- Articles;
- Product images;
- 3D product models;
- Video reviews, etc.
We start one by one.
Text material
It is better to entrust the writing of articles for an online store to professionals. In this case, there will be a guarantee that the content will be unique, interesting, relevant, and accurately reveal the essence and benefits of your business, as well as encourage the user to take action.
Image
You have probably seen many times online stores where the photos of the product were unclear or blurred. And it happens even better – they contain the logo of another site. It is difficult for the user to see the product and appreciate all its advantages in low-quality pictures, as well as on a single full-face photo.
Output: All images should be bright and detailed. If your products are exclusive, take a professional photo shoot. You are selling standard household appliances – you can take pictures from the Internet only by arranging them in a new way. You can add your brand logo to the online store or an inscription on the picture for uniqueness.
When there are additional parts in the set of products, it is necessary to provide an image of each of them. All actions in the complex will positively impact the site’s appearance and its conversion.
Video
Detailed reviews of products inspire trust and create a feeling of personal selling and communication with the customer. In the video, you can show unpacking, instructions, methods of use, or interesting life hacks.
The company can create its own YouTube channels. Video bloggers interestingly talk about the product’s features and fully demonstrate them. On the site, the review is located next to the main image of the product.
Online chat
Real-time consultation helps the user quickly understand the nuances of a product or purchase. In this case, it is necessary to select a professional manager who will answer the question in a matter of seconds or install a chatbot.
Such functionality is especially relevant if you sell products with complex characteristics, exclusive items, or offer additional services. Functionality guarantees plus additional percentages before conversion.
Chatbots Are 24/7 Online Customer Support
A chatbot will help to quickly and cheaply ensure the communication of company managers with potential customers. You won’t be wrong if you say that a “machine” will not replace live communication, but in terms of ensuring a continuous “conversation” 24/7 and reaching more customers, such a program is more effective than a person.
A chatbot is a tool that allows you to send automatic responses to users on social networks, on the website, and in messengers.
The use of the program is practiced by the majority: from small to large businesses. And the more customers there are, the greater the need to create a chatbot. For example, a virtual interlocutor will become an integral part of the work process in call centers, banks, restaurants, travel agencies, and even as a news broadcast.
In conclusion, we would like to add that the key to high conversion and successful sales is attention to customers. It consists of correctly selected colors, a convenient interface, colorful pictures, a detailed product description, and cooperation benefits. A visitor who has no questions after viewing the site will become a customer.
