If you’re looking for a way to promote your business or product, then Instagram is the best place to start. It’s one of the most popular social media sites in the world, with over 1 billion active users and growing.
But while Instagram is great at bringing in new customers, it can be tough to get the most out of your time on the platform. If you have a lot of followers but no content that people want to see, then getting them excited about your account will be difficult.
This is why it’s important to create high-quality content for your Instagram reels ads. That way, when people look at your profile, they’ll want to click through and see more of what you have to offer.
Fortunately, there are some easy ways to ensure that your reel looks crisp and professional:
Keep your reel short but sweet
You can’t expect people to scroll for long if your reel is too long (or too short). If a reel lasts longer than two minutes, skip ahead and come back to it later – that’s why it’s called a reel in the first place! Keep your reel between one and three minutes at most, but make sure it’s not only about what you do, but also about who you are as an artist and why they should follow you on Instagram!
Choose Your Tone
The first thing you need to do is choose your tone. You want to be authentic, and you want to be friendly. But you also want to be professional. There are no rules here – just some guidelines.
If you’re creating a reel for your photography business, it’s important to remember that this is a business reel, so it should be professional in tone. If you’re just starting out and not sure what kind of tone will work best for you, try using humor or sarcasm as your guide.
For example, if you have a quirky personality and love making fun of things (like me), then maybe try incorporating some funny ones in there too (like me).
Showcase your best work
If you’re creating an Instagram reel, it’s important that you showcase the best work from your business or agency. If you’re just starting out with your own Instagram page, don’t worry about getting all the way through this step – just start with the best shots from your last few months of posting on Instagram and keep going from there!
Content is king – Especially when it comes to marketing on Instagram. Photos are the most popular type of content on the platform, according to recent research by Instagram themselves (Instagram blog). Choose a niche that is both relevant to your audience and has high-quality content.
Make it cinematic
The best Instagram reels are cinematic. You want to tell a story, so think about what that story is and how you want to show it off on your reel.
For example, if you’re an entrepreneur, maybe your reel should be all about the big wins you’ve had in your life (like launching your first business, or getting a major contract). If you’re a creative director at an ad agency, maybe you can highlight some of your biggest projects or some of the best work done by the agency.
Your story is what sets you apart from other people in the world. Share some of your favorite memories with us! Make sure they are relatable and entertaining for other people to see as well!
