Why Telemarketing Is Still a Valuable Tool

We’ve all found ourselves annoyed by telemarketers, constantly ringing, offering services that we’ve got no interest in and refusing to take no for an answer. These kinds of marketers always seem to call as we’re sitting down to dinner with our families or in the middle of the school run.


As consumers, we rarely get anything out of them, and usually, find ourselves blocking the number straight after the call has ended. They can be pushy, rude, and a complete waste of our time. Telemarketing like this, far from being a useful tool, could put customers off your business altogether.

If this is your only experience of telemarketing, it’s easy to understand why you might be reluctant to employ it as a strategy to grow your own business. The last thing that you want is to annoy your customers and risk losing them.

But, there’s a big difference between lousy telemarketing, that’s nothing more than annoying, and the right kind, which can help to grow your business, get your message out there, introduce your business to potential customers and even improve customer loyalty and boost relationships.

Using mojo dialer and drop cowboy can be a great way to develop an efficient and successful telemarketing strategy, so let’s take a look at some of the reasons that you should.

Telephone marketing

1] It’s Fluid

A telemarketing campaign doesn’t have to stay the same. Your business won’t, after all. Update your staff or marketing team on your latest developments, new products, and changes to your business, and they’ll be able to communicate them with your potential and current customers. Telemarketing can change day to day, and new information can go live near enough straight away.

2] There’s a Human Connection

People like people. They trust people, and generally, they like speaking to other people. Chatbots, email campaigns, and social media are all fantastic and useful in their own way, but they miss out on that human touch. Even if there’s a person at the other end of a computer, it’s hard to tell.

Direct human contact is always the most effective way to make a connection. It’s why people still shop on the high street, and it’s why telemarketing will always be a useful tool.

3] It Doesn’t Stop

To see an email campaign, your viewer has to be online. Often, to get the full benefit, they have to be at home, connected to wifi and using a larger screen. Telemarketing is always effective wherever your customer happens to be.

4] You Speak to the Right People

Telemarketing gives you a way to speak to the right people straight away, instead of having your emails deleted, sent to secretaries or starting at the bottom of the pack. It can take weeks, or longer before your communication reaches the person that you want it to, by which time it might be too late.

Business moves fast, and you need to do the same. With the right phone call, to the right people, you can get your message where it needs to be quickly.

5] It’s Cost-Effective

Telemarketing is only as expensive as you want it to be. Yes, you can spend money on your campaigns, but you don’t have to. It’s certainly much cheaper than other kinds of marketing.

6] Immediate Feedback

When you speak to someone on the phone, you know if it’s going well or not straight away. You’ll be able to gauge their interest, not just by what they say, but also how they say it.

You won’t have to spend time waiting for replies or even asking for feedback. You’ll just know. Tone of voice is almost as good as body language. These subtle clues often get lost in text communication, and having them can be an advantage.

Speaking to some directly also gives you an easy way to answer their questions, elevate their concerns, or give them more information, without making them wait.

7] Measurable Results

There’s not much worse for someone trying to grow a business than having to wait to see what’s working and what isn’t. You spend money on marketing campaigns, but you don’t know if it’s working for a while. This can mean that you are wasting your time, and money, sticking with something that is going nowhere.

With telemarketing, you know who’s buying, subscribing or otherwise showing an interest straight away, without wasting your time.

8] It’s Easy

Telemarketing is great because it’s easy. You can outsource to another company, which can save you time and help you to get more calls made in less time. But, you could do it yourself or assign calls to a member of your team.

However you choose to do it, it’s just a person, making a call, and delivering information. You don’t need fancy gimmicks or tactics. You can just have a conversation.

9] To Build Your Brand

Building a brand is essential if you want to turn your business into something more than a struggling business. But, to do that, you need to get the word out. To create a brand, you need to get noticed, which can seem almost impossible in a world filled with both large brands and micro businesses.

There’s so much competition for everything, and it’s hard to be seen. Social media is great, but it’s hard to get noticed, and it can take years of work to build a decent following.

Telemarketing gives you an easy way in. It’s a chance to make a connection with a large number of people, without first having to build a following. This can give your brand a big boost.

10] To Reach a Wider Audience

Believe it or not, not everyone is online. Not all customers spend time shopping online, and not all businesses focus primarily on online marketing and reach. If you want to reach more people, telemarketing will help.

Telemarketing doesn’t work for everyone. It has built a bad reputation, and doing it badly will only feed into that. But, with smart and personalized campaigns that are both efficient and cost-effective, it can still be an exceptionally useful tool when it comes to growing your business and developing your brand.

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About the author

Michael Austin

Michael Austin is a Internet Entrepreneur, Blogger, Day Dreamer, Business Guy, Fitness Freak and Digital Marketing Specialist. He also helps companies to grow their online businesses.