Note (September 2026): Earlier versions of this update described Zulily as a limited beta with a Trustpilot score near 2.2, and listed Jane.com and HauteLook as live alternatives. As of September 2026 Zulily trades as a full flash-sale store, its Trustpilot score is about 2.5, HauteLook was retired in 2021, and Jane.com’s relaunched site could not be reached.
Zulily shut down in December 2023 after Qurate Retail sold it to Regent, relaunched under Beyond, Inc. in September 2024, stopped again in March 2025, and is now majority-owned by Lyons Trading Company, the parent of Proozy. As of September 2026, Zulily.com is live as a daily flash-sale store based in St. Paul, Minnesota, but customer ratings remain low.
Key Takeaways
- Zulily is trading again, but it is a new operation using the old brand name, not the Seattle company that closed in December 2023.
- Owner: Lyons Trading Company (Proozy’s parent) bought a 75% stake for $5 million in March 2025; Beyond, Inc. kept 25%.
- Ratings are weak: about 2.5 out of 5 on Trustpilot from roughly 2,560 reviews as of September 2026, with delivery delays and hard-to-get refunds the top complaints.
- Policies: standard delivery typically takes 3-10 business days, and most items can be returned within 30 days, but final-sale items cannot.
- Safer alternatives for flash-sale shopping include Rue La La, Gilt and Nordstrom Rack’s flash events.
Status update (August 2026): Zulily is not the company described in the review further down this page. The site shut down in December 2023, relaunched under new ownership in September 2024, stopped trading again in March 2025, and has since returned as a daily flash-sale store run by Lyons Trading Company, the parent of the discount retailer Proozy (as of September 2026, Proozy.com redirects to Zulily.com). Customer ratings remain poor: as of September 2026 Zulily scores about 2.5 out of 5 on Trustpilot from roughly 2,560 reviews, and about three-quarters of its roughly 675 ConsumerAffairs ratings are one star, with repeated complaints about delivery delays, undelivered orders and difficulty getting refunds. The original 2023 review below is kept for reference; statements that no longer describe the business have been corrected in place.
Is Zulily Still in Business?
Partly. Zulily.com is online again, but it is a different operation from the one most shoppers remember. As of September 2026 it runs as a flash-sale store that lists its location as St. Paul, Minnesota, posts new sales daily at 7 AM, carries limited sizes and stock, and is under its third owner since 2023. If you are deciding whether to order, treat it as a new and unproven retailer rather than the established company it was before December 2023.
What Happened to Zulily: Full Timeline
| Date | What happened |
|---|---|
| May 2023 | Private equity firm Regent acquires Zulily from Qurate Retail |
| December 2023 | Zulily.com abruptly shuts down; hundreds of staff laid off. The business collapsed roughly seven months after the acquisition |
| March 2024 | Beyond Inc. buys the Zulily brand and intellectual property for about $4.5 million |
| September 2024 | Zulily relaunches under Beyond Inc. |
| March 2025 | The relaunched site ceases operations again. Beyond sells a 75% stake to Lyons Trading Company, parent of Proozy, for $5 million and keeps 25% |
| 2026 | Zulily trades as a daily flash-sale store based in St. Paul, Minnesota; Proozy.com redirects to Zulily.com (checked September 2026) |
Is Zulily Safe to Order From Now?
The site is a real, operating business, not a scam clone. The concern is reliability rather than legitimacy. Independent review platforms currently show low scores — about 2.5 out of 5 on Trustpilot and mostly one-star ratings on ConsumerAffairs, as of September 2026 — and the recurring themes in recent complaints are shipping delays, orders that never arrive, unresponsive customer service, and refunds refused on items marked final sale.
If you do order, the practical precautions are straightforward: pay by a method with buyer protection, keep order confirmations, avoid final-sale items you might need to return, and do not order anything time-sensitive such as a gift with a fixed date.
Best Zulily Alternatives
Shoppers who liked Zulily’s flash-sale format generally move to one of these. The first three are closest in format; the rest trade novelty for reliability.
| Alternative | Closest to Zulily for | Notes |
|---|---|---|
| Rue La La | Daily private-sale boutiques | Fashion and home, discounts up to around 70% |
| Gilt | Time-limited designer flash sales | Higher-end fashion, home and luxury pieces |
| Jane.com | Boutique-style daily deals | Once the closest match to Zulily’s small-brand mix; it shut down in November 2023, relaunched under new ownership in October 2024, and its site could not be reached in September 2026, so check it is trading before ordering |
| HauteLook | Flash sales from a major retailer | Nordstrom retired the HauteLook brand in 2021; its flash events now run on the Nordstrom Rack website and app |
| DailySale | Rotating discount stock | Broad category mix |
| Zappos | Reliability over novelty | Strong returns and delivery record |
| T.J. Maxx / Burlington | The treasure-hunt feeling | In-store stock, no shipping risk |
Are you seeking a website where you may fulfill all of your purchasing demands and more? It’s intriguing how Zulily has positioned itself in the markets for clothing, home goods, and ongoing deals.
You’ve probably heard of Zulily before, but is it reliable? Although the prices may be alluring, read our comprehensive review before making a purchase.
In the
Zulily Reviews
listed below, we have all the information.
Zulily – What is it?
Online shop Zulily offers a variety of products, including clothing for the entire family, home goods, and more.
Additionally, it provides designer and boutique labels at unbelievable prices. What’s the best thing about Zulily?
From toys and back-to-school supplies to makeup, clothes, and even food, the Internet store has it all. I realize that it resembles a totally online department store. Doesn’t this sound too good to be believable?
Overview of Zulily
Zulily is an American online retailer founded in Seattle, Washington, in 2009 by Mark Vadon and Darrell Cavens, and it primarily serves shoppers in the United States. Qurate Retail sold it to Regent in May 2023; since March 2025 the brand has been majority-owned by Lyons Trading Company, and the current site lists St. Paul, Minnesota, as its location.
It must be for this reason that it frequently conducts deals with discounts of up to 70% off and sells entertaining items, toys, supplies, and more for the entire family.
Is Zulily legitimate and trustworthy?
Although Zulily isn’t always a fraud, you might not always get the greatest products. According to evaluations, a lot of customers felt defrauded of their money because the business didn’t take responsibility for its actions. Some consumers were pleased with the products, however others feel that the prices are too high for the quality of the goods.
Zulily Reviews
Overall 3 Stars
On the surface, Zulily appears to have a lot of positive reviews, but websites like Reddit and Trustpilot show otherwise.
Numerous consumers complained that the quality was poor and that the clothes they received didn’t match the pictures.
Other consumers, however, assert that when purchasing from well-known companies, quality is typically acceptable.
Many consumers also expressed frustration with the extremely long shipping times, and they advised ordering seasonal items early to ensure timely delivery.
Price 4 Stars
Naturally, the site’s pricing was low and there were tons of discounts, coupons, and offers available. However, several of the items were more expensive relative to their quality.
Due to the huge variety of products, prices also differ greatly. For instance, you can probably get everything you need for $5 to $20, however, some items can cost up to $60.
Shipping 2 Stars
The original company quoted delivery times of up to about three weeks; the relaunched Zulily’s shipping policy says standard orders typically arrive within 3-10 business days (as of September 2026). Many clients claim it could take much longer, though. Some people complained that they had to wait months before receiving their order, which they needed for trips, events, etc.
Under the original company, shipping for most orders cost about $6.99 to $10.95; on the relaunched site, fees and free-shipping thresholds vary, so check the total at checkout. The website does, however, provide a variety of shipping offers.
Many advise ordering products as early as possible to ensure that they arrive in time for your event, vacation, etc. because of their sluggish shipping.
Quality 3 Stars
You can’t anticipate the highest quality because of the reduced pricing, not to mention ongoing specials and deals.
If you order products from trusted brands, many buyers claim that the quality is acceptable. However, some contend that the apparel was flimsy, constructed of poor fabric, and came in a variety of sizes.
You must understand that ordering is a gamble because the quality is truly hit or miss.
Customer Service 2 Stars
Customers reported that their interactions with customer service were, to put it mildly, frequently frustrating and subpar.
Many claimed that their problems were still unsolved. To be fair though, several people claimed they received exceptional customer service and had their demands satisfied.
Zulily Boots Review
Many buyers who bought boots reported having trouble finding the right size. Others complained that they were poorly built and at a low cost.
Some customers said they were still content with their purchases and that the site’s stylish designs and inexpensive winter boots made them happy.
Zulily dresses
Zulily has everything from formal to casual, and everything in between. On the website, there are a ton of alternatives.
Some consumers, however, reported that the dress did not match the picture they had ordered it from. Additionally, the sizing can vary due to the many brands sold. The best course of action is to start with brands with which you are familiar with your size.
What I remember about shopping at Zulily
I can remember putting together clothing for the first time when I was three years old. My mother would let me take all of her outfits apart to see what went well with what. Now that I have a daughter of my own, she is developing quickly. Although purchasing baby apparel is enjoyable, there is also a constant demand for infant necessities like diapers and educational toys.
Nobody really conveyed how expensive having children is; instead, everyone just talked us how terrible the long days and restless nights would be. We’re talking about the issue of daily necessities, not college costs.
The most expensive thing you will ever do is have a child. Period. Costs associated with raising children can be prohibitive. From diapers and daycare to scheduling doctor’s appointments, this is a vicious cycle of expenditure that will only grow.
When I looked into Zulily in 2023, I found a lot to like. Zulily was a popular flash sale website where users could purchase a variety of household goods. The website provides a range of goods for children, adults, women, and homes. Customers can uncover fresh offers every day and receive emails alerting them to the most recent promotions.
Although Zulily was based in Seattle at the time, many of its products were made in China, as is common in discount retail. Customer service experiences were mixed, as the ratings above show. They put a lot of effort into keeping their clients satisfied and shopping.
If there is one thing about Zulily that you should be aware of, it is that they frequently offer sales. like, a huge quantity of sales. Customers really complained because there were so many sales at one time, forcing Zulily to start personalizing the sales more.
One of those locations that could only exist online is Zulily. Like a cheap retailer, they offer a wide variety of goods, but they are also able to obtain promotional items and pass the savings on to their clients. The majority of the brands are new or rising stars, but they also have some well-known brands like Crest and Charmin.
People who enjoy waiting for sales and clipping coupons will definitely enjoy it. It’s similar to having sales find you rather than the other way around. You’ll review each flash sale and select the ones that are best for you.
At the time, Zulily had a process for fixing delivery issues. Since they don’t have many items in their own warehouses, they must rely on the brands to deliver undamaged products to clients. However, you can just take a picture of it and submit it to Zulily if there are any issues. The original company typically offered a replacement item or a refund for issues like that; recent reviews of the relaunched site report slower responses.
How Zulily Works Now: Shipping, Returns and Support
The relaunched Zulily is a flash-sale store: brand events go live every morning, stay up for a short time and often sell out in popular sizes. According to the policies posted on Zulily.com in September 2026, the key terms are these.
| Policy | What Zulily.com says (September 2026) |
|---|---|
| Delivery time | Standard orders typically arrive within 3-10 business days; some items need extra processing time and orders can arrive in several packages |
| Return window | 30 days from receipt; holiday purchases made November 1 to December 23 can be returned until January 31 |
| Non-returnable items | Final-sale items, undergarments, mystery packs and surprise items, free gifts and promotional items |
| Return shipping | Free if returns coverage was bought at checkout; otherwise a shipping fee is deducted from the refund |
| Refund method | Back to the original payment method |
| Support | Website chat and email support |
Because the most common complaints concern orders stuck in transit and refused returns, read the returns rules for each item before paying, and treat anything marked final sale as non-refundable.
Old Zulily vs. New Zulily
Zulily’s name and flash-sale format survived, but almost everything behind them changed. This comparison shows why reviews of the pre-2024 company do not describe today’s store.
| Feature | Original Zulily (2010-2023) | Relaunched Zulily (2025 onward) |
|---|---|---|
| Owner | Independent, then Qurate Retail (QVC) from 2015, then Regent in 2023 | Lyons Trading Company (75%) and Beyond, Inc. (25%) |
| Base | Seattle, Washington | St. Paul, Minnesota |
| Format | Daily flash sales starting at 6 am PT | Daily flash-sale drops at 7 AM |
| Accounts and credits | Wound down in December 2023 | New accounts; old balances did not carry over |
| Standard delivery | Often two to three weeks | 3-10 business days, per its shipping policy |
How to Protect Yourself When Ordering From Zulily
Zulily is a real retailer, so the main risk is a late or missing order rather than outright fraud. These steps limit that risk on Zulily or any flash-sale site:
- Pay by credit card or another method with buyer protection. Under the Fair Credit Billing Act, the FTC says a card dispute letter must reach the issuer within 60 days after the first bill showing the error, and non-delivery is covered.
- Save everything. Keep the order confirmation, the product page, tracking numbers and every support email.
- Avoid final-sale items you might need to return, and do not rely on Zulily for gifts with a fixed date.
- Know the shipping rule. The FTC’s Mail, Internet or Telephone Order Merchandise Rule requires sellers to ship within the time they state, or within 30 days if they state none, and to offer a cancellation and refund when they cannot.
- Beware of fake tracking messages. Delayed orders attract scam texts about parcels; see how the USPS package tracking scam works.
For broader habits that apply to any store, read these tips on how to stay safe when shopping online and this checklist of what to look out for when shopping online.
What to Do if Your Zulily Order Never Arrives
- Check the tracking link in your shipping email and the My Orders section of your Zulily account.
- Contact Zulily support in writing by chat or email, quote the order number and ask for a delivery date or a refund.
- If there is no answer, dispute the charge with your card issuer or payment provider, attaching your records.
- Report unresolved problems to the Federal Trade Commission through its ReportFraud website and, if you wish, to the Better Business Bureau.
Who Should Still Shop at Zulily?
Zulily suits bargain hunters who enjoy browsing daily brand events, can wait for delivery and are buying low-cost items they are prepared to keep. Shoppers who need guaranteed delivery dates, easy returns or dependable sizing are better served by an established retailer. Whichever store you choose, these guides on scoring the best deals on online shopping sites and using promo codes can help stretch a budget.
FAQ on Zulily
Has Zulily earned a good reputation?
The best deals, family items, fashion, and home goods can all be found on Zulily. Up to 70% off makes shopping a new adventure every day!
Shop for boutique labels and favorite brands that are exclusive to our store. What’s best? There is always something fresh to find for your family, your house, and even for yourself because daily sales started at 6 am PT and typically ran up to three days under the original company (the relaunched site advertises fresh drops daily at 7 AM).
Discover women’s fashion, smart home products, children’s toys, and the latest trends in wellness and beauty!
How long do they take to ship products?
The website states: “Items shipping from a Zulily warehouse in the US usually arrive 5-7 days after they leave the warehouse. Items that are shipped internationally normally take 9 to 14 days to arrive once they leave the warehouse.
Check the estimated ship date in the checkout process for your product. If your package will ship more than 3 days after our estimated time, they will email you to let you know. (This described the original company; as of September 2026 the relaunched site says standard orders typically arrive within 3-10 business days.)
Is it safe to use Zulily’s website?
The website states that “We apply certain administrative, technical, and physical security procedures to assist decrease the risks of theft, loss, and unauthorized access linked with the information that is in their possession. The networks, systems, servers, gadgets, and databases we run or that are run on our behalf, however, are not subject to our assurance of security.
Where is Zulily located?
Zulily, LLC was a company in the electronic shopping and mail-order houses sector with headquarters in Seattle, Washington, until it closed in December 2023; the relaunched Zulily lists its location as St. Paul, Minnesota (as of September 2026). Before its collapse, business directories estimated that Zulily, LLC employed 2,963 people and made $1.56 billion in revenue (USD); these figures describe the old company, not the current one. The sales figure was modeled. The corporate family of Zulily, LLC consists of 178 businesses.
From which location does Zulily ship?
The original Zulily website said the shipping and processing period for Canadian orders depended on the items ordered and the delivery location; check the relaunched site’s shipping policy for current destinations. In most cases, your order will leave their Zulily US warehouse within 10–12 days of the order date. View the product description pages to learn more about when particular items are anticipated to ship.
Is Zulily a scam?
Zulily is not a scam: Zulily.com is a real, operating store owned by Lyons Trading Company. The concern is reliability, because many recent reviews report late deliveries, missing orders and refused returns, so pay with buyer protection.
Is Zulily the same as Proozy?
Zulily and Proozy share an owner, Lyons Trading Company, which bought 75% of the Zulily brand in March 2025. As of September 2026, Proozy.com redirects visitors to Zulily.com.
How long does Zulily shipping take?
Zulily’s shipping policy says standard orders typically arrive within 3-10 business days, as of September 2026. Some items need extra processing time and may ship separately, and reviews report that real delivery times are often longer.
What is Zulily’s return policy?
Zulily accepts most returns within 30 days of receipt, with an extended window to January 31 for holiday purchases. Final-sale items, undergarments, mystery items and free gifts cannot be returned, and return shipping is deducted from the refund unless returns coverage was bought.
Where is Zulily based now?
The relaunched Zulily lists its location as St. Paul, Minnesota. The original company was headquartered in Seattle, Washington, from its founding in 2009 until it closed in December 2023.
Zulily Today: Updated Questions
Is Zulily still in business?
Yes, but in a reduced form. The site is trading again after two shutdowns, currently running daily flash sales with limited stock under Lyons Trading Company (as of September 2026).
What happened to Zulily?
Regent acquired it from Qurate Retail in 2023 and the business collapsed within about seven months, closing in December 2023. Beyond Inc. bought the brand for roughly $4.5 million in March 2024 and relaunched it that September, but operations stopped again in March 2025 before Lyons Trading Company took a majority stake.
Who owns Zulily now?
Lyons Trading Company, the parent of discount retailer Proozy, holds a 75% stake acquired from Beyond Inc. in March 2025 for $5 million; Beyond kept the remaining 25%.
Are my old Zulily orders or credits still valid?
No. The pre-2024 company was wound down, and the current site is a separate operation using the same brand name. Store credits, accounts and order history from before the shutdown did not carry over.
Why are Zulily reviews so poor now?
As of September 2026, Zulily sits near 2.5 out of 5 on Trustpilot, and about three-quarters of its ConsumerAffairs ratings are one star. The most common complaints concern delivery times, orders that do not arrive, slow customer service responses, and refunds declined on final-sale purchases.
What is the closest alternative to Zulily?
Jane.com was historically the nearest match for the small-brand boutique mix, but it closed in November 2023 and its relaunched site could not be reached in September 2026, while Rue La La and Gilt are closer for the daily flash-sale format. For reliability rather than novelty, Zappos and T.J. Maxx are the safer substitutes.
