Status update (August 2026): Zulily is not the company described in the review further down this page. The site shut down in December 2023, relaunched under new ownership in September 2024, stopped trading again in March 2025, and now runs as a limited beta under Lyons Trading Company, the parent of the discount retailer Proozy. Recent customer ratings are poor — roughly 2.2 out of 5 on Trustpilot and about 1.2 out of 5 on ConsumerAffairs, with repeated complaints about delivery delays, undelivered orders and difficulty getting refunds. The original 2023 review below is kept for reference and has not been altered.
Is Zulily Still in Business?
Partly. Zulily.com is online again, but it is a different operation from the one most shoppers remember. It is running in a beta relaunch, selling through flash sales with limited sizes and stock, under its third owner in three years. If you are deciding whether to order, treat it as a new and unproven retailer rather than the established company it was before December 2023.
What Happened to Zulily: Full Timeline
| Date | What happened |
|---|---|
| May 2023 | Private equity firm Regent acquires Zulily from Qurate Retail |
| December 2023 | Zulily.com abruptly shuts down; hundreds of staff laid off. The business collapsed roughly seven months after the acquisition |
| March 2024 | Beyond Inc. buys the Zulily brand and intellectual property for about $4.5 million |
| September 2024 | Zulily relaunches under Beyond Inc. |
| March 2025 | The relaunched site ceases operations again. Beyond sells a 75% stake to Lyons Trading Company, parent of Proozy |
| 2026 | Zulily operates as a limited beta: flash-sale format, restricted sizes and stock |
Is Zulily Safe to Order From in 2026?
The site is a real, operating business, not a scam clone. The concern is reliability rather than legitimacy. Independent review platforms currently show low scores — around 2.2 out of 5 on Trustpilot and about 1.2 out of 5 on ConsumerAffairs — and the recurring themes in recent complaints are shipping delays, orders that never arrive, unresponsive customer service, and refunds refused on items marked final sale.
If you do order, the practical precautions are straightforward: pay by a method with buyer protection, keep order confirmations, avoid final-sale items you might need to return, and do not order anything time-sensitive such as a gift with a fixed date.
Best Zulily Alternatives
Shoppers who liked Zulily’s flash-sale format generally move to one of these. The first three are closest in format; the rest trade novelty for reliability.
| Alternative | Closest to Zulily for | Notes |
|---|---|---|
| Rue La La | Daily private-sale boutiques | Fashion and home, discounts up to around 70% |
| Gilt | Time-limited designer flash sales | Higher-end fashion, home and luxury pieces |
| Jane.com | Boutique-style daily deals | The closest match to Zulily’s small-brand mix |
| HauteLook | Flash sales from a major retailer | Nordstrom’s flash-sale arm |
| DailySale | Rotating discount stock | Broad category mix |
| Zappos | Reliability over novelty | Strong returns and delivery record |
| T.J. Maxx / Burlington | The treasure-hunt feeling | In-store stock, no shipping risk |
Are you seeking a website where you may fulfill all of your purchasing demands and more? It’s intriguing how Zulily has positioned itself in the markets for clothing, home goods, and ongoing deals.
You’ve probably heard of Zulily before, but is it reliable? Although the prices may be alluring, read our comprehensive review before making a purchase.
In the
Zulily Reviews
listed below, we have all the information.
Zulily – What is it?
Online shop Zulily offers a variety of products, including clothing for the entire family, home goods, and more.
Additionally, it provides designer and boutique labels at unbelievable prices. What’s the best thing about Zulily?
From toys and back-to-school supplies to makeup, clothes, and even food, the Internet store has it all. I realize that it resembles a totally online department store. Doesn’t this sound too good to be believable?
Overview of Zulily
Zulily is an American online retailer owned by Qurate Retail Group with its main office in Seattle, Washington. Zulily was established in 2009 and primarily targets to Americans.
It must be for this reason that it frequently conducts deals with discounts of up to 70% off and sells entertaining items, toys, supplies, and more for the entire family.
Is Zulily legitimate and trustworthy?
Although Zulily isn’t always a fraud, you might not always get the greatest products. According to evaluations, a lot of customers felt defrauded of their money because the business didn’t take responsibility for its actions. Some consumers were pleased with the products, however others feel that the prices are too high for the quality of the goods.
Zulily Reviews
Overall 3 Stars
On the surface, Zulily appears to have a lot of positive reviews, but websites like Reddit and Trustpilot show otherwise.
Numerous consumers complained that the quality was poor and that the clothes they received didn’t match the pictures.
Other consumers, however, assert that when purchasing from well-known companies, quality is typically acceptable.
Many consumers also expressed frustration with the extremely long shipping times, and they advised ordering seasonal items early to ensure timely delivery.
Price 4 Stars
Naturally, the site’s pricing was low and there were tons of discounts, coupons, and offers available. However, several of the items were more expensive relative to their quality.
Due to the huge variety of products, prices also differ greatly. For instance, you can probably get everything you need for $5 to $20, however, some items can cost up to $60.
Shipping 2 Stars
The company claims that the average delivery time is three weeks. Many clients claim it could take much longer, though. Some people complained that they had to wait months before receiving their order, which they needed for trips, events, etc.
Additionally, the cost of shipping for the majority of things ranges from $6.99 to $10.95 for each order. The website does, however, provide a variety of shipping offers.
Many advise ordering products as early as possible to ensure that they arrive in time for your event, vacation, etc. because of their sluggish shipping.
Quality 3 Stars
You can’t anticipate the highest quality because of the reduced pricing, not to mention ongoing specials and deals.
If you order products from trusted brands, many buyers claim that the quality is acceptable. However, some contend that the apparel was flimsy, constructed of poor fabric, and came in a variety of sizes.
You must understand that ordering is a gamble because the quality is truly hit or miss.
Customer Service 2 Stars
Customers reported that their interactions with customer service were, to put it mildly, frequently frustrating and subpar.
Many claimed that their problems were still unsolved. To be fair though, several people claimed they received exceptional customer service and had their demands satisfied.
Zulily Boots Review
Many buyers who bought boots reported having trouble finding the right size. Others complained that they were poorly built and at a low cost.
Some customers said they were still content with their purchases and that the site’s stylish designs and inexpensive winter boots made them happy.
Zulily dresses
Zulily has everything from formal to casual, and everything in between. On the website, there are a ton of alternatives.
Some consumers, however, reported that the dress did not match the picture they had ordered it from. Additionally, the sizing can vary due to the many brands sold. The best course of action is to start with brands with which you are familiar with your size.
What I remember about shopping at Zulily
I can remember putting together clothing for the first time when I was three years old. My mother would let me take all of her outfits apart to see what went well with what. Now that I have a daughter of my own, she is developing quickly. Although purchasing baby apparel is enjoyable, there is also a constant demand for infant necessities like diapers and educational toys.
Nobody really conveyed how expensive having children is; instead, everyone just talked us how terrible the long days and restless nights would be. We’re talking about the issue of daily necessities, not college costs.
The most expensive thing you will ever do is have a child. Period. Costs associated with raising children can be prohibitive. From diapers and daycare to scheduling doctor’s appointments, this is a vicious cycle of expenditure that will only grow.
When I looked into Zulily, I discovered that it’s actually pretty awesome. Zulily is a reliable flash sale website where users may purchase a variety of household goods. The website provides a range of goods for children, adults, women, and homes. Customers can uncover fresh offers every day and receive emails alerting them to the most recent promotions.
Although Zulily is situated in Seattle, they offer products made in China, like everyone else. The good news is that Zulily customer service is always available to help. They put a lot of effort into keeping their clients satisfied and shopping.
If there is one thing about Zulily that you should be aware of, it is that they frequently offer sales. like, a huge quantity of sales. Customers really complained because there were so many sales at one time, forcing Zulily to start personalizing the sales more.
One of those locations that could only exist online is Zulily. Like a cheap retailer, they offer a wide variety of goods, but they are also able to obtain promotional items and pass the savings on to their clients. The majority of the brands are new or rising stars, but they also have some well-known brands like Crest and Charmin.
People who enjoy waiting for sales and clipping coupons will definitely enjoy it. It’s similar to having sales find you rather than the other way around. You’ll review each flash sale and select the ones that are best for you.
Zulily is excellent at fixing issues. Since they don’t have many items in their own warehouses, they must rely on the brands to deliver undamaged products to clients. However, you can just take a picture of it and submit it to Zulily if there are any issues. Zulily responds quickly to issues like that and offers you a replacement item or a refund.
FAQ on Zulily
Has Zulily earned a good reputation?
The best deals, family items, fashion, and home goods can all be found on Zulily. Up to 70% off makes shopping a new adventure every day!
Shop for boutique labels and favorite brands that are exclusive to our store. What’s best? There is always something fresh to find for your family, your house, and even for yourself because daily sales start at 6 am PT and typically run up to three days.
Discover women’s fashion, smart home products, children’s toys, and the latest trends in wellness and beauty!
How long do they take to ship products?
The website states: “Items shipping from a Zulily warehouse in the US usually arrive 5-7 days after they leave the warehouse. Items that are shipped internationally normally take 9 to 14 days to arrive once they leave the warehouse.
Check the estimated ship date in the checkout process for your product. If your package will ship more than 3 days after our estimated time, they will email you to let you know.
Is it safe to use Zulily’s website?
The website states that “We apply certain administrative, technical, and physical security procedures to assist decrease the risks of theft, loss, and unauthorized access linked with the information that is in their possession. The networks, systems, servers, gadgets, and databases we run or that are run on our behalf, however, are not subject to our assurance of security.
Where is Zulily located?
Zulily, LLC is a company in the electronic shopping and mail-order houses sector with headquarters in Seattle, Washington, in the United States. Across all of its sites, Zulily, LLC employs 2,963 people and makes $1.56 billion in revenue (USD). The sales figure was modeled. The corporate family of Zulily, LLC consists of 178 businesses.
From which location does Zulily ship?
The shipping and processing period is determined by the things you order and your location in Canada, per the website. In most cases, your order will leave their Zulily US warehouse within 10–12 days of the order date. View the product description pages to learn more about when particular items are anticipated to ship.
Zulily in 2026: Updated Questions
Is Zulily still in business?
Yes, but in a reduced form. The site is trading again after two shutdowns, currently in a beta relaunch with flash sales and limited stock under Lyons Trading Company.
What happened to Zulily?
Regent acquired it from Qurate Retail in 2023 and the business collapsed within about seven months, closing in December 2023. Beyond Inc. bought the brand for roughly $4.5 million in March 2024 and relaunched it that September, but operations stopped again in March 2025 before Lyons Trading Company took a majority stake.
Who owns Zulily now?
Lyons Trading Company, the parent of discount retailer Proozy, holds a 75% stake acquired from Beyond Inc. in March 2025.
Are my old Zulily orders or credits still valid?
No. The pre-2024 company was wound down, and the current site is a separate operation using the same brand name. Store credits, accounts and order history from before the shutdown did not carry over.
Why are Zulily reviews so poor now?
Current ratings sit near 2.2 out of 5 on Trustpilot and 1.2 out of 5 on ConsumerAffairs. The most common complaints concern delivery times, orders that do not arrive, slow customer service responses, and refunds declined on final-sale purchases.
What is the closest alternative to Zulily?
Jane.com is the nearest match for the small-brand boutique mix, while Rue La La and Gilt are closer for the daily flash-sale format. For reliability rather than novelty, Zappos and T.J. Maxx are the safer substitutes.
