Author: Lilou Hoffman

Lilou Hoffman is a digital marketing guru. Passionate about web promotion and building relationships around the world. Lilou’s background includes digital marketing and project management. Lilou is enjoying deepening her understanding of how to best guide sales professionals to meet their targets and consistently perform at their best.

It’s not often easy to “get to yes,” particularly given the nature of business. Most business managers are usually under extreme time pressure. So, managers tend to delegate non-critical discussions, which in this case, could be your sales negotiation. No matter how prepared you are, if you’re not talking to the decision maker, you have a slim chance of winning a sales negotiation. Online sales negotiations training programs often advise attendees on the importance of speaking to the right person at every stage of the negotiation. Here’s a guide on how to get to the highest decision-making authority. 1] Research the…

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