Every search marketer does social media marketing vigorously. All marketers try hard to come up with unique strategies and aim to excel in their campaign goals. However, do they all get equal success? No! Nevertheless smart or strategic your moves are, there can be multiple variables that shake your campaign. You may get success more than desired, and you may fail to get good ROI if anything gets wrong. Most Popular B2B Social Media Marketing Case Studies Here, we present the most popular B2B social media case studies of the year 2017. See how they ran their campaign and what…