Communication is the be-all and end-all of marketing and sales team. Being able to close the sale relies on the ability to be clear and persuasive. But, when it comes to email, persuasiveness can get complex. Thereโs only a tiny window of opportunity to capture a personโs attention and get them to take the next step.
Simple Tips to Write Persuasive Emails
Here are a few techniques to help make your emails more persuasive.
1) Understand the Audience
This may not be a writing tip, but it is the core on which to build an emailโs effectiveness. If you donโt know and understand your target audience, youโre not going to be able to persuade them.
2) Use Social Proof
Social proof usually shows us how people make decisions based on other peopleโs buying decisions, and you can extend this to your emails. To do this, you can reference high-profile customers or even the size of your current customer base.
If your goal is to get leads to make a purchase, you could point out how many of their peers or competitors already use your product or service. Donโt forget to use effective email signature templates to include a call-to-action in your signature. ZippySig has plenty of templates you can choose from.
3) Ask Something Small
When someone agrees to something small, theyโre a lot more likely to agree to future requests and itโs a great way to get your foot in the door.
4) Put Your Headshot In Your Signature
When people can see us, and make eye contact with us, we feel a sort of subconscious connection. While you canโt actually make eye contact through email, and you should never include a huge photograph of yourself in the body of your emails, you can stick a small headshot of yourself in your signature to remind people that you are also human.
5) Solve a Problem
Chances are, your product or service solves a problem for your target audience. Emotion can be a powerful tool, so you can discuss the problem using emotional terms and then show them how you can solve it. Be careful not to over exaggerate a business pain, but rather find out what truly matters to your audience and show how inaction will only make situation or fears worse, and show how you can help.
6) Give a Reason
Giving people a reason as to why you need something makes it more likely for them to do what you ask of them. You donโt need to make up far-fetched excuses to get potential customers to sign up or spend money with you, but you could provide a straight forward explanation, like the fact you would like to meet with them to help with their problem.
7) Give Prospects the Choice
Nobody likes being told what to do, even if youโre not aggressive or pushy. But, many people might still chafe at you suggesting you know what is best for them. Instead, gently remind your prospects that they are under no obligation to use your product or service, and that you are not forcing them into any decisions.
Remember the steps weโve provided and youโre sure to create powerful emails. ๐
