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Home » Technology » Computing

How to Building Your E-Mail List

Michael AustinBy Michael Austin Computing Digital Marketing
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While PPC and social media have become the more prominent methods of online marketing, e-mail is still incredibly popular and has the ability to produce great results. Regularly communicating directly with your website visitors is key to building long-term relationships, which can then generate more sales.

Table of Contents

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  • Ways to Building Your E-Mail List
      • Why Its Important
      • Subscribe Button
      • Create Great Content
      • Special Offers

Ways to Building Your E-Mail List

Building Your E-Mail List
Building Your E-Mail List

But actually building a list of people who have subscribed to your e-mails can be tricky, and without a substantial number, you won’t notice much of an impact. Here, we’re going to discuss the importance of a good e-mail list and offer a few tips as to how you can grow yours.

Why Its Important

If your website is in a competitive field, then it’s likely your ‘opponents’ are already using every strategy possible to take traffic away from you – one of which will probably be e-mail marketing. Starting your own campaign might not give you an advantage, but it will prevent you from falling behind.

But that’s not the only reason to do it. The fact is, it will be of huge benefit to your website. Once you’ve established a core group of readers you can consistently encourage them to visit your site whenever new content is available. Most people won’t take the time to unsubscribe – so once they’ve signed up, you’re likely to have access to their eyes for a long time.

Make Subscribers Convinced to Open Your Newsletter

Also Read: Why are Organic Rankings Essential for Higher Conversions and Traffic On Websites? Why are Organic Rankings Essential for Higher Conversions and Traffic On Websites?

Subscribe Button

Subscribe
Subscribe

The most basic step. If you don’t already have an e-mail list, then it’s likely that you don’t have a way for people to subscribe. All you have to do is present your visitors with a button that says ‘Subscribe Here’ – or something similar. Make sure it’s highly-visible and not hidden somewhere down the page.

Some websites might choose to include a pop-up on their site, and ask users to subscribe that way. It’s completely up to you – this may increase visibility, but people don’t tend to like pop-ups and might get annoyed with you.

Create Great Content

Create Great Content
Create Great Content

If your e-mails are of poor standard – i.e. they don’t have much content, bad spelling/grammar or are not relevant – then people are going to hit unsubscribe. They’re also not going to recommend your website to their friends and colleagues, so you’ll be losing out on growing your list.

However, if you do regularly send out amazing content, stuff that is detailed, well thought out and appealing to the viewer, then they might be willing to share it. Asking them to do this never hurts either.

Special Offers

Special Offers
Special Offers

Some people just aren’t interested in signing up to mailing lists, and there’s very little you can do to convince them that your content is worth it. However, throw a special offer into the mix, or perhaps launch a competition, and people’s interest will begin to peak.

Also Read: 20 of the Best Online Tools for Newbie Bloggers 20 of the Best Online Tools for Newbie Bloggers

Think about what you can give away – it will be depend entirely on the nature of your business/website. Promote the fact that you’re offering something – you’ll probably be able to get away with utilizing pop-ups in this instance.
With all the additional traffic you’re likely to get, it might be wise to consider upgrading your web hosting. Dataflame was voted the UK’s number one Budget Web Hosting Provider – so check them out!

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Michael Austin
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Michael Austin is an expert writer who loves creating engaging and easy-to-understand content. With years of experience, he specializes in writing well-researched articles that inform, inspire, and entertain readers. His clear and simple writing style makes complex topics easy to grasp. Whether it's trending news, helpful guides, or expert insights, Michael’s content is designed to be valuable and SEO-friendly, ensuring it reaches the right audience. Stay connected for his latest articles!

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3 Comments

  1. العاب on March 24, 2016 3:27 pm

    Pretty good post on building mailing list. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I’ll be subscribing to your feed and I hope you post again soon.

  2. souvik on July 16, 2015 11:06 am

    This blog is an exact representation of skills. I appreciate the blogger for posting the most excellent thought. This topic posted by you is trustworthy to get traffic from email list.

  3. Ashwin Reddy on June 22, 2015 10:02 pm

    Nice post. Very helpful and informative for the newbies about how to build your own email list and drive traffic. Enjoyed reading it. Thanks 🙂

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