Web Development

Detailed Guide On Bespoke Web Development

The first web page appeared on the internet in 1991 and had little in common with modern interactive analogues. Siteefy.com determined that as of November 2022, there were 1.14 billion sites on the web, and about 250 thousand new ones appear daily. For any business, online presence is a prerequisite for earning money. Through web applications, the brand communicates with customers, sells products, and engages the target audience.

To support digital growth, it is important for businessmen to hire web developers uk, who will turn ideas into reality. In order for managers to understand the possibilities and limitations of bespoke web development, we will talk about various aspects of this process.

Guide On Bespoke Web Development

Basics of bespoke web development

Web development includes all the work on creating a website: from planning the sitemap and configuring the server to programming and filling pages with content. Moreover, the scale of the process may be different. Designing a single-page website or a complex web version of a social network is all custom web development.

Web developers think over the functionality of a web application and its design. To do this, they need to build a clear working infrastructure, including:

  • Hierarchy of files stored on the server;
  • Browsers through which you can access the site;
  • The device through which the user interacts with the web application;
  • The server (or Back-end) that stores the data necessary for the operation of the website;
  • Protocols that ensure data transfer between devices;
  • IP address for identifying a website on the network;
  • Programming languages that support the front-end and back-end parts of the application;
  • The part of the application that is accessible to users (Front-end), which they see when working with the site;
  • Cyber security, namely measures to protect data, devices, and the network from hacker attacks.

Thus, web development is a complex process, the implementation of which requires the participation of more than one specialist.

Types of custom web application development that may be required in your project

Programmers specialize in Front-end or Back-end development. More advanced specialists can maintain the entire application and write code for the client and server parts, doing full-stack development.

Front-end development means creating code for the user-visible, interface part of a web application. The programmer is responsible for how the digital product looks and whether it is convenient for customers to interact with it. As a rule, designers think over the layout of the site in advance, and the developer translates these visual ideas into code.

Back-end development is aimed at ensuring site functionality. The programmer creates the application structure, organizes the database, debugs the user authentication mechanism, and configures the server. This specialist is also responsible for ensuring that the site works in accordance with business logic and has all the necessary functionality for this.

Full-stack development combines Front-end and Back-end. By hiring a full-stack developer for a project, you get a universal specialist who knows how to organize the entire site. Of course, such an expert will need twice as much time as two separate specialists for the client and server parts. But if the release dates of the product are not burning, you can resort to Full-stack web application development services.

Technology stack for web application development

To implement a web application development project, the team uses several programming languages, frameworks, auxiliary libraries and additional tools that are best suited for a digital product. The choice of the technological stack is influenced by the complexity of the software, the size of the project, the allocated budget and the requirements for technical parameters (performance, speed, protection). The technologies for the Front-end and server parts of the application are different.

For interface development, popular HTML, CSS, JavaScript, React, Angular, Vue.js and Bootstrap are usually used. Some of them support cross-platform capabilities and higher performance. Others are needed to ensure high adaptability and freedom of the ecosystem. With the right choice, they create a powerful foundation for any web development project.

For server development, more preferred technologies are Java, Python, Scala, PHP, Ruby, ASP.NET, Golang, Oracle and MySQL. They provide business logic and help extract data that supports user actions on the external interface. These programming languages organize uninterrupted data transfer using the most appropriate environments so that the web application works correctly and synchronously.

The technology stack correctly selected for the project guarantees maximum performance, seamless integration, and increased compatibility. Well-written code solves problems of any complexity in a variety of areas. But only a technology partner can determine which is the best way to develop web applications.

How custom web application development works: application creation stages

As we mentioned above, web development projects differ in complexity, goals, duration, business logic and other indicators. But, regardless of whether you are creating a one-page website or a comprehensive social network, your team will go through the standard stages of the project.

Competitor analysis and website planning

According to project managers, a vague goal or even its absence is the number one reason for project failure. When there is no focus, it is difficult to plan, control the work, and the team needs to stick to the right course. Hence there are problems with the volume of tasks, deadlines, and budget. An interesting idea turns into a “long-term construction” that pulls resources from the head.

To prevent this from happening, the customer needs to see a clear project goal and understand the audience of the web application. And also to know which functionality will solve customers’ problems.

As a rule, a business analyst takes on such a task at the Discovery stage. The specialist researches the audience, analyzes competitors digital products, and creates user characters. And then develops a web application strategy to provide customers with the best software solution on the market.

With this knowledge, it is easier for a manager to create a website plan: choose the appropriate type of application and the necessary functions, think through navigation, and also select relevant content. Visit this website to learn more.

Thinking through the structure and design of the website

In order not to redo the application several times, it is worth considering its key structure before the start of coding. Then the exterior design is built on this basis.

The framework will display the vision of the website. According to it, developers are guided how to design the right kind of pages, build their correct hierarchy and navigation. Designers prepare layouts based on the client’s requirements so that programmers add visual elements and content. They care about the adaptability, clarity and convenience of the UX/UI to provide the best customer experience.

Writing web application code

After receiving instructions on the structure and design of the website, developers begin coding the interface and server parts of the application. It is important that the selected programming languages and frameworks work in concert with each other. A web developer takes the design, frameworks, requirements and turns them using HTML, CSS, Javascript and server technologies into a working website.

Simultaneously with coding, the developer configures server-side functions, deploys site plugins, adds functions, registers a domain name, and creates a cyber defense mechanism. Coding continues until the team has exhausted all the client’s requirements and has prepared the product for release.

Digital product testing

Since the web application is the face of business on the Internet, it is impossible to allow the software to work with errors. Comprehensive testing of the digital product helps to verify the correctness of the site.

QA specialists conduct different types of functional and non-functional testing to make sure that:

  • The application functions work correctly and according to the requirements;
  • The site is convenient to use;
  • There are no security holes in the app;
  • The software product is adapted for different browsers and devices;
  • The software has sufficient performance to work with the target audience and does not break when the load increases.

Testers evaluate the work of the site from different sides to ensure that customers will eventually receive a quality product that can be trusted with personal data.

Product launch and maintenance

At this stage, developers release the product into a real production environment. From a technical point of view, this process is a transfer of code from the development server to the production one. This procedure is accompanied by additional tasks for setting up the environment, caching or load balancing.

The launch of the product into the “real habitat” does not complete custom web application development. In order for the site to be always accessible to users and work at the proper level of performance, it must be monitored. Fix bugs as they occur, release regular updates and optimize user interaction.

Maintenance of the web application also includes tasks such as data backup, traffic monitoring, and security system verification. This is an important stage of development, which should be allocated enough time and resources. It ensures that the product will always remain relevant, not inferior in quality to more advanced beginners.

Average web development pricing

“How much will a web development project cost?” – the first question that customers come to the outsourcing web development agency UK with. There is no universal price for every project.

The cost depends on a number of factors and is determined individually for each software:

  • How complex is a web application;
  • How many people and what roles will there be in the web development team;

In which region do you hire developers (as a rule, in Eastern Europe the hourly rate of programmers is lower than in Western Europe);

  • What is the duration of the project;
  • What technologies are used when creating a website;
  • Additional expenses (for SEO promotion, marketing, hosting, domain name);
  • How professional the outsourcing team is (the fewer mistakes, the cheaper the project costs) and other points.

According to Cleveroad technical experts, with an average rate of $50 per hour, the average cost of web application development starts at $8000, reaching the $38,000+ mark for complex projects. But for more accurate calculations, you should contact the professional web development company that you hire to implement the web application.


The first impression that the company makes on potential customers occurs through the official website. It is important to understand how bespoke web development works from the inside in order to work out in detail the strategy of creating your product and design a powerful dynamic website.

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About the author

Vidya Menon

Vidya is an online content developer for Justwebworld. She has a BA in English Language and Literature and an MA in Current Linguistics. She is a passionate reader, writer and researcher with a background in academic writing.