Most organizations are familiar with using video for marketing purposes, like commercials and other advertisements. However, video is also useful for sharing information for internal purposes, like employee development and training.
With video, organizations can standardize training and onboarding processes to make them more engaging rather than repeating the same information to each new hire.
Types of Employee Development Videos
There are numerous ways to incorporate training video production for your employees. You can document any process involving education or learning in a video. Here are a few examples.
Onboarding Videos
There are many steps that go into onboarding an employee. You’ll need to explain your company policies and values so they understand the basics of the office culture. You’ll also need to explain the basics of getting started, like setting up their email address and logging onto your company’s ERP system.
You can create onboarding videos documenting the basic steps your employees need to take when starting their new jobs.
By developing a single video, your HR team and managers won’t need to run through the same information every time you bring a new worker into your company. Instead, the new employee can watch the video and contact HR for additional details.
Benefits Enrollment
When new employees join your organization, they’ll need to sign up for benefits, like health insurance and a 401(k). A video explaining the available benefits can expedite the enrollment process and ensure that they get the information they need. You can share the video with all employees during your annual benefits enrollment period.
6 Tips to Boost Your Video Marketing SuccessCorporate Training
You likely have various IT systems and processes specific to your organization. If multiple people must know how to use the systems or handle the processes, you can document the training they need in a video.
Creating training videos reduces the time other team members need to train new team members, and the employee can always return to the video for reference purposes.
Long-Form Educational Content
While most employee development videos are short, long-form videos are appropriate for extensive topics. For example, if your organization requires workers to go through an annual safety training, you can create a video that covers all the elements of your training and direct them to view it yearly.
Long-form educational content is appropriate for other topics, too. You can create long-form training videos explaining how to use complex software or systems or teach employees new skills critical for advancement.
Benefits of Using Video for Employee Development
You’ll realize several benefits when you incorporate video into your corporate training and employee development processes.
Save Time
Onboarding and training new workers is time-consuming, especially in large organizations that regularly welcome new employees. Your HR team and hiring managers likely repeat the same information to every new worker.
When you create videos that standardize the onboarding process, you cut down on redundant tasks, freeing up your management team to focus on other responsibilities.
Ensure That Everyone Receives the Same Information
With video, you make sure everyone who onboards or receives training from your organization gets the same information.
By contrast, you can’t guarantee that your workers will receive the same information when different people administer the onboarding program. They may forget critical details, resulting in confusion among new workers. Videos homogenize your processes.
Provide Easy Reference
You can store videos so your employees can access them whenever they need to, such as on your company intranet. If workers are unsure about your company policies or a specific system they’re using, they can simply rewatch your explainer video. There’s no need to reach out to your management team unless other questions arise.
Repurpose for Other Content
You can even use your videos as a source for other content, like training manuals. A training manual can accompany your onboarding or long-form educational training videos.
You can add additional helpful content to your training manual. For instance, if you have a video explaining how to use an IT system, you can include definitions sections or a quiz.
Employee Training Videos Save Time and Increase Awareness
There are many ways to incorporate videos into employee training and development processes. If videos are new to your organization, you’ll want to decide where they can help you standardize processes and alleviate training burdens on other workers.
You’ll see the best results when you introduce videos for redundant tasks, like onboarding and employee benefits explainers. They’re also helpful for corporate training and IT system overviews.
As you build your library of videos, you’ll find that your management team spends less time on repetitive tasks while ensuring that your employees receive the training they need to be effective in the workplace.
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