Close Menu
JustwebworldJustwebworld
  • Astrology
  • Business & Finance
    • Cryptocurrency
    • Make Money
    • Entrepreneur
    • Brands
    • Companies
    • Personal Finance
      • Banking
      • Insurance
      • Trading and Investing
  • Tech
    • Computing
    • Cybersecurity
    • Electronics
    • Android
    • Apple
    • Gadgets
    • Social Media
    • Mobile Apps
    • Softwares
  • Education
    • Vocabulary
    • Abbreviations
    • General Knowledge
    • Writing & Translation
  • Lifestyle
    • Beauty & Cosmetics
    • Fashion & Style
    • Furniture & Decor
    • Luxury
    • People & Relationships
    • Pets and Animals
    • Shopping
    • Parenting
    • Gardening
    • Birthdays
  • Health
  • Travel
  • Auto
  • Gaming
  • Food
  • Entertainment
  • Sports
Facebook X (Twitter) Instagram
Friday, May 23
  • About
  • Contact Us
  • Advertise With Us
  • Disclaimer
  • Terms & Conditions
  • Privacy Policy
JustwebworldJustwebworld
  • Astrology
  • Business & Finance
    • Cryptocurrency
    • Make Money
    • Entrepreneur
    • Brands
    • Companies
    • Personal Finance
      • Banking
      • Insurance
      • Trading and Investing
  • Tech
    • Computing
    • Cybersecurity
    • Electronics
    • Android
    • Apple
    • Gadgets
    • Social Media
    • Mobile Apps
    • Softwares
  • Education
    • Vocabulary
    • Abbreviations
    • General Knowledge
    • Writing & Translation
  • Lifestyle
    • Beauty & Cosmetics
    • Fashion & Style
    • Furniture & Decor
    • Luxury
    • People & Relationships
    • Pets and Animals
    • Shopping
    • Parenting
    • Gardening
    • Birthdays
  • Health
  • Travel
  • Auto
  • Gaming
  • Food
  • Entertainment
  • Sports
JustwebworldJustwebworld
Home » Digital Marketing » SEO

The Importance of Secondary Goals In Google Analytics

Michael AustinBy Michael Austin SEO
Facebook Twitter LinkedIn Telegram Pinterest Reddit Email WhatsApp
Follow Us
WhatsApp Telegram
Share
Facebook Twitter LinkedIn Pinterest Reddit Telegram WhatsApp

Something we tell all clients is the importance of tracking secondary goals in Google Analytics. Important to track these goals in Google Analytics so you can keep a record of how well your secondary goals are performing.

Table of Contents

Toggle
  • The Definitive Guide to Google Analytics Secondary Goals
    • 1) What are secondary goals?
    • 2) What do I use these goals for?
    • 3) Sit down and think

The Definitive Guide to Google Analytics Secondary Goals

The Definitive Guide to Google Analytics Goals

1) What are secondary goals?

Not sure what some secondary goals are for your business? Some good examples are:

  • Newsletter Sign-ups
  • Wishlist/Add to Cart
  • Forum/Blog Membership Sign-up.
  • Job Application Submission (if you have a section on your site).
  • New Follower on Social Media.

These all show engagement on your site. The customer is interacting with the site, and although may not have converted directly into sales, has expressed interest in the company. Ask yourself “What is the value of an email subscriber?”.

We know that email marketing is one of the most cost effective forms of online marketing, delivering one of the strongest ROIs. Getting someone on your email database is a huge achievement because now you have the ability to market to them in your monthly email newsletter for example.

2) What do I use these goals for?

So you understand the importance of identifying and tracking these goals, but what can you do with that information? If you’re running any type of paid campaign whether it be Google Adwords, Email Marketing, Social Media Advertising, or other paid referrals, it’s important for you to know exactly what you’re getting for your money.

For example, a Google Adwords campaign may look like it is performing poorly (at a high level), but you may notice that your goal conversion rate for newsletter sign-ups is high. You now have the option to send highly targeted email marketing campaigns to these people and turn them from newsletter subscribers to customers.

Also Read: How To Find The Best SEO Company For Your Business How To Find The Best SEO Company For Your Business

Google Analytics Goal

Looking at your secondary goals may make you realise that the money you have invested has not gone to waste, and there are other factors in place that lead to indirect/long term revenue gains.

3) Sit down and think

It’s all well and good getting a sale, but you need to always be thinking about the customer lifetime value. For example, once you’ve got someone on your email database you’ve got the potential to continue marketing to them for years to come. You need to sit down and ask yourself “what value does the completion of this goal bring to my business?”.

Just like you want your ad spend to be approximately 10-20% of revenue, you need to know what you’re willing to pay for a secondary goal completion. This figure will be different for everyone, and will depend on information such as:

  • Average Order Value
  • Average Customer Lifespan.
  • Average Customer Order Frequency.

Once you know this information you should be able to piece together exactly what a customer is worth over the course of time, and can then work out exactly what you’re willing to pay to get them engaged with you through primary and secondary goal completions.

Author bio: Carol James, writer and editor EssayLab

I’m an academic writer at EssayLab is a great service that provides write proficient school essay help for people of all school star. Our objective is to simpleness your high school studies and gives everyone a possibility to flourishing without having excess strain. 🙂

Also Read: Digital Marketing Can Boost Your Business Digital Marketing Can Boost Your Business

Follow on WhatsApp Follow on Telegram
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email Telegram WhatsApp Copy Link
Previous ArticleHow eCommerce Website Will Help You Make Your Dream Home
Next Article 5 Significance of SEO In Digital Marketing
Michael Austin
  • Website
  • Facebook
  • X (Twitter)
  • Pinterest
  • Instagram
  • LinkedIn

Michael Austin is an expert writer who loves creating engaging and easy-to-understand content. With years of experience, he specializes in writing well-researched articles that inform, inspire, and entertain readers. His clear and simple writing style makes complex topics easy to grasp. Whether it's trending news, helpful guides, or expert insights, Michael’s content is designed to be valuable and SEO-friendly, ensuring it reaches the right audience. Stay connected for his latest articles!

Related Posts

Why Stewart Vickers Is the Best SEO Expert in the World

Boost Your Visibility | Effective SEO Strategies

How to Choose the Best SEO Agency In Toronto to Grow Your Business

Checklist for Effective Website Analysis

Unlocking The Power of SEO Services For Your Business Success

Google Updates Guidance for How Search Snippets Are Displayed

Leave A Reply

Categories
Archives

Tesla Model Y 2025 Review: Price, Range, Specs & Features | America’s Top Electric SUV

Sasha Montenegro: Mexican Cinema Icon | Biography, Movies, Husband, Life & Legacy

The Price of Keeping Financial Secrets in a Marriage

Latest Anime Saga Codes (May 2025) – Redeem Free Rewards | Before They Expire!

Jose Alvarado NBA 2025: Inspiring Journey, Impressive Stats, Big Contract & Puerto Rico Pride

Who is Hazel Brugger? Top Swiss Comedian, Eurovision Host & Comedy Queen of Europe

Luke Kornet Full Player Profile | Age, Height, Net Worth, Career Stats 2025

Who Is Brent Faiyaz? Age, Songs, Albums, Net Worth & Tour 2025

FaZe Rug Net Worth, Age, Girlfriend, House & Career | Must Read

Happy Father’s Day Wishes & Quotes | Heartfelt Messages, Sayings & Captions for Dad 2025

DMCA.com Protection Status
Quick Links
Age Calculator
Angel Number Calculator
Case Converter
Sudoku Online
Word Counter
Love Calculator
Useful Links
Number to Words
Period Calculator
Yes-No Picker Wheel
Demon Name Generator
Kingdom Name Generator
Harry Potter Name Generator
Helpful Resources
Colors Name In English
Best Computer Brands
WhatsApp Web
Most Beautiful Beaches
Tesla Cybertruck Review
Richest Actors in the World
Explore More
Good Morning Handsome
Best English Songs of All Time
Cricket World Cup Winners
Ways to Say Rest In Peace
Britain’s Got Talent Winners
American Idol Winners
Facebook X (Twitter) Instagram Pinterest YouTube Tumblr LinkedIn WhatsApp Telegram Threads RSS
  • About
  • Contact Us
  • Advertise With Us
  • Disclaimer
  • Privacy Policy
  • Terms & Conditions
  • Web Stories
Copyright © 2012-2025. JustWebWorld - All Rights Reserved. | Sitemap

Type above and press Enter to search. Press Esc to cancel.

×

👇 Bonus Reads for You 🎁

SEO / Search Engine Optimization
Do You Need SEO?
Advantages of Programmatic Advertising
4 Advantages of Programmatic Advertising You Didn’t Know About
Tips To List Your Company On Business Listing Sites
Important Tips To List Your Company On Business Listing Sites
SEO Mistakes to Avoid
Top 5 SEO Mistakes to Avoid