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7 Proven Lead Generation Strategies For Small Businesses

If you’re a small business owner, you’ll understand how much effort and time it takes to generate new leads and convert them into customers.

In fact, 91% of marketers feel that lead generation is their most important agenda.

Lead generation is undoubtedly difficult, but with the right tools and strategies, you can make your work much easier.

So, if you’re trying to figure out ways to find more leads for your small business and make more sales, then this article is right here for you!

Proven Lead Generation Strategies

Understand your local SEO

SEO, as you may already know, stands for Search Engine Optimization. So, first things first, go to your Google Directory listing and optimize it.

Next, claim your small business listings on business directories like Yelp or Merchant. This will widen your online audience, and you will understand the kind of people looking for your brand.

Also, don’t forget to ask your existing customers to post consistent reviews about your brand. Make sure these reviews are clearly visible on your website as well as on Google.

Use email marketing

There are different methods of getting new leads in today’s era, but email marketing remains a classic favorite.

For small businesses, especially, email marketing can generate a whole lot of potential customers.

For this, you must first identify your ideal clients and then observe their needs. Then, based on that, figure out how you can solve these needs through your products.

Next, hit up your potential clients through catchy messages in the email and tell them about your products and services.

Go to a lead generation expert

If you’re not sure how to implement marketing strategies, all you have to do is get in touch with a reputed marketing agency.

A good firm will take care of everything from B2B lead generation to marketing automation. They will provide you with both inbound and outbound lead generation services, professional B2B phone campaigns, and sales opportunities.

Write a blog

If you already have a budding writer, let it out and publish your own company blog.

Even if you’re not a good writer, assign someone in your team who will be able to write unique posts to catch your readers attention.

Ideally, your blog should contain more pictures and less writing so that the reader doesn’t keep scrolling through mindlessly.

The main point is to provide answers to your customer’s questions and show them why your brand is better than others.

Be active on social media

In recent years, social media has taken the world by storm, and many social media platforms, such as Facebook and Instagram, have come up with special features for small businesses.

So, if you don’t use them wisely, that’s a huge mistake!

Make sure your company handles it even if you’re not that attached to social media.

Identify which social media channel can generate the most number of likes and views and post there consistently. Then, interact with them through live videos or polls.

Collaborate with an influencer or a brand

Another useful feature of social media is that you can collaborate with an influencer or a famous personality. Or you can even collaborate with a related brand and increase your leads considerably.

For example, if your shop sells clothes, ask a local celebrity to wear them and post them on their social media accounts and tag you.

Or work with a brand that sells jewelry and conducts a giveaway. One lucky user will receive gifts. Mutually beneficial relationships like these are a great way to boost your company.

Optimize your website

Other than social media handles, your company should also have a website of its own.

Not only does a website look professional, but it also lets you know who your target audience is and makes your products look catchy.

However, while you’re creating or optimizing your website, some things to keep in mind are the page load time (it should load within 1 second), the web design (use simple themes and fonts and avoid flashy colors), and mobile-friendly pages.

Over to you…

Thousands of small business owners have used some of the best lead-generation strategies.

Even though you might not see immediate results, patience is key to a successful business.

So, patiently keep pushing forward, and you will eventually see your sales shooting straight up the ceiling!

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About the author

Sophia Britt

My name is Sophia and I live in the suburbs of Chicago. I offer real world experience to readers on how to save and smartly spend their money. Plus offer advice on organization, career, business, travel, health, home, education and life.