Whether you’re considering getting your first business website up and running or you’re mulling over ways to improve your existing one, this article is for you. While social media has taken on a more significant role for businesses over the years, websites still have a big role to play for businesses in Thailand.
Let the following benefits serve as a reminder as to why a website is a worthwhile investment.
Information Exchange
In its simplest form, a website offers a fast and easy way for buyers and sellers to communicate. You can display images of your products, provide information, and include contact forms to encourage enquiries from potential buyers, as well as feedback from existing ones. You can also feature promotional videos that engage your customers and sell your business in a cost-efficient and effective way. It’s also a great place to link to your social profiles and build an online community.
Credibility
Today, people expect a reputable company to have a presence online. Your prospects might be suspicious of you if you don’t display your physical address or telephone number, and the same might be true when it comes to an email address and website. A website is helpful when it comes to sharing important information concerning your business as it allows your customers to find what it is they’re looking for. Furthermore, having a quality and user-friendly website allows prospects to feel more comfortable with your brand, as they’ll assume that they’ll get the same kind of experience with other areas of your business.
Cost-Savings
In addition to displaying information, your website can directly sell your goods and services to buyers. In some cases, this removes any need for “brick-and-mortar” stores, with their significant operating costs (rental, utilities, staff wages, etc.). By eliminating such overheads, you can also reduce your prices, giving your business a competitive edge. You can also use your website internally, such as passing on information to management or sharing news with colleagues. An internal website can save you time, as all you need is one single place that can be accessed 24/7
Advertising
Tools such as Facebook and Google Adwords give you the opportunity to reach your prospects with far more reliability and accuracy than with conventional offline advertising. Online advertising and SEO are great ways of building up brand awareness, and if done correctly, can generate traffic for your website. You could be the first company that shows up for potential customers who are searching for a particular product or service. They can then reach out to you via your contact form, search for a local retail store, or use your e-commerce features to buy a product right there and then.
Customer Service
A website gives you an easy way to deal with customer service queries. By providing answers to often asked questions in the form of an FAQ (Frequently Asked Questions) section, you can cut down on customer service investment in terms of both money and time. A FAQ can also provide far more information. Your customers can get their questions answered instantly this way, saving them time as well. This also helps to improve positive customer relations in the long term. This could benefit you, as you can take any positive feedback and upload it in the form of a testimonial. If your customers have expressed they’re happy with you, it only makes sense to let others know about it.
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Analytics tools enable you to determine your typical customer, how they came to find you, and what they like and dislike, so you can adapt your business to maximize website purchases. The diverse types of available data can further help you better understand how your brand is being affected by your social channels and can reveal opportunities to make changes to your offline business, such as product ranges, promotions, and opening hours.
24/7 Online Presence
While this one is also true of your social media profiles, it ties in with the point we made earlier about credibility. Your customers being able to find you on your website regardless of the time or where they happen to be located builds trust. It also affords convenience, as your prospects can find what they’re looking for while sitting on their couch at home, with no pressure to make a purchase. Also, as most businesses have a website these days, having your own makes it less likely you’ll lose business to the competition.
If you want a visually stunning and effective website for your business in Thailand, consider a web design agency. They have the in-house tools and expertise to bring all the above benefits to life, building trust and credibility with your prospects and resulting in more sales and revenue for your business.
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