If you have a business, you need to have a website. This might not have been the case a little more than 20 years ago, but having a business website today is not an option but a necessity. And what if you don’t know how to do it?
Pretty much any nice and user-friendly business website builder that you can find on the Internet can now help small business owners to create their websites , so these days it can’t be a problem.
Reasons To Have A Business Website
Today, it is pretty easy to create a website compared to yesteryears. But why should you get one? There are many statistics that help you answer this question.
One example, there is Internet penetration rate, which stands at 51.7 percent worldwide and 89 percent in the North America alone. If you can reach almost 90 percent of the US citizens online, how can you ignore this option?
However, below are some more reasons to give your business an online presence.
It Is Easier than Ever to Create a Website
Even if you don’t know how to make a business website, no worries. The DIY concept online is flourishing so much that even a complete novice can now build a website without knowing anything about coding and programming.
All you need to do is follow the instructions on a do it yourself website and drag and drop buttons, text boxes, headers, footers, etc. to build a complete website.
The online repositories for DIY websites are full of content that talk about creating websites without any knowledge of coding. On most sites, the interface for building your site is quite user-friendly. You might not feel the need to read the literature that they provide you.
That’s Where the World Lives Now
More than half the human population is on the Internet now. A decade ago, you could have still argued that there is still a huge population of people that do not use the Internet. However, things have changed quite a lot now.
The population of the world is 7.5 billion, and there are over four billion people using the Internet today. If you don’t have a digital footprint today, you virtually do not exist for the billions of people that connect to the Internet every day.
That’s Where the World Shops Now
It is impressive that over four billion people around the world are now using the Internet (but of course not every Internet user is your customer). What’s more impressive is the fact that more and more people are choosing online shopping in preference to shopping at a brick and mortar business.
You have to keep in mind that people feel more connected to the online world today with the flood of mobile devices in the past decade. With your business website, you potentially put your services and products right in the hands of customers.
Studies show that by 2022, 22 percent of all the retail sales around the world will be online. If you are not a part of that 22 percent, you will likely miss out on huge opportunities.
Your Website Is the New Dimension to Your Marketing
The Internet is a completely different world in itself. The conventional methods of marketing don’t apply as strongly here as they do in the real physical world. When you are on the Internet, you have to add a completely new dimension to your marketing, namely Internet marketing.
Search engine optimization, e-mail marketing, pay per click marketing, blogging, social media marketing, content marketing, etc. are all terms that are under the shade of the same umbrella-Internet marketing. You can leverage all these Internet marketing facets to establish your presence in the online world.
While cold-calling and other conventional methods yield only a 1.7 percent conversion rate, it is as high as 14.6 percent for search engine optimization.
You Get to Expand Internationally
This has to be one of the biggest advantages of having a website. When you have a website, you have access to an international audience, something which is almost never possible with a brick and mortar business.
Furthermore, a website lets your customers approach you rather than you always trying to reach out to them. Think about it; with an online website, you get to compete with the biggest companies of the world head to head.
In the end, it all comes down to you searching for the easiest website builder for small business. The easier it is to use the website builder, the better your finished website will look.
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