About Shopping

A small section built around a single question: how do you avoid overpaying for something you will use for years?

Most of it is buying guides for unglamorous household purchases – air coolers, televisions sized to the room, jewellery organisers, and insoles, which people buy badly more often than almost anything. The emphasis is on the specification that actually matters rather than the one being advertised.

The rest is about the act of shopping itself: finding genuine discounts as opposed to inflated list prices, seasonal sales, and staying safe when buying from an unfamiliar site.

Coverage is weighted toward India, where the product line-ups and pricing differ enough that international reviews are often useless.