Programmatic advertising is quickly becoming one of the most used types of advertising on the internet, and it can be difficult to sort through all the hype surrounding it to understand what it really is and how it can help your company’s marketing strategy.
Programmatic advertising has become the new standard of digital marketing, but it’s still difficult to grasp the many ways in which it can benefit your business.
Don’t let that put you off, though, because programmatic advertising has some serious benefits, including increased reach and higher return on investment (ROI). Here are four advantages of programmatic advertising you didn’t know about.
Save Money
Automation has other benefits as well. As stated above, humans are pretty good at putting things off. In fact, a study by McKinsey and Company found that businesses lose billions in potential revenue each year due to delayed purchases.
By using automation to remove human intervention, you can get people to buy sooner than they normally would have-saving you time and money in the long run. Automation also makes advertising more cost-effective by increasing your return on investment (ROI).
Think about it: If you spend $1 on an ad and make $2, you’ve doubled your money. But if you spend $1 on an ad that produces only $0.50 of profit? Not so hot.
Improve Quality
As programmatic advertising becomes more and more mainstream, advertisers are looking for ways to get their ads in front of high-quality audiences. However, there’s an easy way to ensure that your ads are reaching only high-quality sites-make sure that you’re using a reliable data provider.
Boost Clicks
While most forms of digital advertising are based on impressions, programmatic advertising is all about clicks. As a result, its goal is to get people to click your ad and visit your site.
And if you’re dealing with automated transactions, it’s easy to analyze your return on investment by tracking how many times a customer has purchased from you after viewing your ad.
Depending on what kind of business you have and what type of product or service you provide, there are tons of ways to boost clicks using automation. The most important thing is figuring out which buttons can help get people clicking so that you see a rise in sales!
Track Behavior with Great Accuracy
Programmatic advertising allows advertisers to buy and sell ad inventory through real-time auctions, driving down prices and increasing efficiency. It also helps advertisers reach exactly who they want by tracking consumer behavior, while delivering ads at very specific times.
No matter your business, you’ll benefit from better targeting capabilities based on what people are doing online-whether it’s visiting your website or looking at a competitor’s product page. With programmatic advertising, you can make sure ads reach potential customers before someone else does.
For example, if you know that 20 percent of people who visit one website make a purchase within 30 days, you can identify those people and make sure they see your ad when they look for similar products on another site.
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