A company’s website and online presence is an essential part of their marketing strategy. the agency argues that a website is the most important element of a company’s online presence, even more so than your social media platforms.
Your website is the place where you will show your target demographic who your business is and help potential customers and clients gather a detailed understanding of what you can offer.
The agency’s Web Design Warrington team is experienced and dedicated to ensuring that its clients have the best representation of their business through superior websites. The list below covers the most common reasons a company would need to redesign its website.
1] Your site is not user friendly
Statistics show that 88% of online customers report that they are less likely to return to a website after a less than favourable experience. With such a huge amount of competition being created every hour or every day, your website must be exceptional and fully functional to be in with a chance of catching your customers eye.
Elements of a successful website include fast loading speed, intuitive on-site navigations and a sleek and contemporary design.
Functionality is vital, but it is also important to be concise and effectively communicate your services and products in a concise manner. It can be overwhelming and difficult for your customers to understand the specifics of what you are offering if your website is messy and unresponsive.
2] A dated design turns customers away
Web design is such a progressive and forward thinking area that if your site has not been upgraded or tweaked in the last 4 years, it can look and feel dated. It can be easy to put off a full site redesign and it may be seen as unnecessary, but a revamp and refresh are essential for your site to stay fresh and relevant.
To stand out, the agency recommends investing in bespoke, eye-catching details such as hand-drawn graphics, animations, motion graphics or high-quality video production.
3] Your site does not effectively represent your brand anymore
Evolution is a natural part of business and it is important to redesign and revamp your site to better represent your evolution. Have your brand values or your business model been redefined? Has your target audience changed? These are important questions to ask yourself at regular intervals throughout the year.
For your business to be trusted and chosen by your target audience, your online presence must align with your presence in the real world. If your website is indicative of who you are as a company, your business will be deemed more trustworthy.
The agency advises assessing your branding every six months. With ever growing online business, it is vital to show that you are staying up to date and remaining authentic.
4] Poor conversion rates
Ultimately, the aim of your website is to generate leads and enquiries for your business. As a marketing tool, your website is hard to match. If you find that your conversions or leads are not representative of what you know your business is capable of, it is important to identify potential issues before you invest in new branding and a website redesign.
To combat this problem, its web design Stockport team uses Google Analytics to gain important insight into your target audience’s online behaviour. Use the programme to test small changes.
For example, you can change up a call to action and measure how your customers react to it compared to your original. By doing this, you can invest your time and effort into the adjustments that work.
Conclusion
At Blue Whale Media, an effective and accurate online presence is vital. Agencies working in this field build up a detailed understanding of what creating or redesigning a website requires.
