When you get it right your online business prospects can receive a substantial boost when so many people share and view what you have to say on YouTube.
Using a video production company is one way of ensuring that your YouTube ad is slick and professional, but it also needs a certain number of elements to come together if your video is going to be a hit.
Here is a look at what the key elements of a winning YouTube ad are likely to be.
It’s all about the intro
The internet is a crowded space and you only get a matter of seconds to grab the attention of your audience before they click away onto something else.
That’s why you need to work hard on ensuring that your video intro really ticks the right boxes in terms of convincing the viewer that they should really hang around to watch the rest of your content.
Remember that you typically get a maximum of five seconds to grab your viewer’s attention and convince them that your content is worth watching. Every winning YouTube has the ability to persuade watchers to keep their eyes on the screen and watch the video in its entirety.
The comfort of recognition
It is hard to build up brand recognition put once you build up an element of trust and loyalty with a recognizable logo and style there is more chance that the video will win the battle for their attention.
Successful video producers who are creating regular content understand how important it is to create that element of memorability and familiarity that helps persuade regular watchers to consume every bit of new content you offer.
Background music helps create the right mood
Another key element that is usually present in a successful YouTube video is some really cool and professional background music that works well with the video content.
You can often use copyrighted music on YouTube as long as it has been cleared by the copyright owner so it pays to use music that you know works well rather than compromising on quality.
Make sure you can be heard
All of your hard work putting together an excellent video that is slick and appealing to watch will be quickly undone if your voice message is not clearly audible.
Make sure you work hard on ensuring that your message is clearly audible and your message is not drowned out by loud background music or loses impact because you can’t be heard.
Video duration matters
It is very relevant to remember that YouTube allows users to search for videos based on duration. It is abundantly clear that video length matters and your aim should be to keep your content short and sweet if you want to emulate the success of popular videos.
Although there is no specific video length that is more popular than others you should take the hint that most of the really popular YouTube videos are shorter in duration rather than longer.
If you can combine these key elements you will be well on the way to creating a successful YouTube video.
Join 25,000+ smart readers—don’t miss out!
