Note (September 2026): Forever 21 closed all of its US stores in 2025, and several brands on this list have since changed owners or closed their shops. Wrong details in the original text, including the founding years of ASOS (2000) and Mango (1984), have been corrected below.
The best sites like Forever 21 for trendy, affordable clothes include H&M, Zara, Mango, ASOS, PrettyLittleThing, Princess Polly, Lulus and Urban Outfitters. Forever 21 itself closed all of its US stores in 2025 and now sells online only in the US, so these brands are the closest alternatives for fast, trend-led fashion.
Key Takeaways
- Forever 21 filed for Chapter 11 bankruptcy for the second time on 17 March 2025 and had closed all of its US stores by 1 May 2025; the brand now sells online in the US.
- H&M, Zara and Mango are the largest global alternatives, each with thousands of stores or points of sale.
- ASOS, PrettyLittleThing, Princess Polly and Lulus are online-first alternatives aimed at young adults.
- Several brands on this list have changed hands: Missguided now belongs to Shein, Topshop is 75% owned by Bestseller, and Oasis trades online under Debenhams Group.
- Shipping fees and free-delivery thresholds change often, so check each store’s delivery page before ordering.
Nowadays, it is a challenging task to remain fashionable and young. However, this is something that you would always love to do. In order to be the centre of attraction amidst your peers, it is important to have an appropriate wardrobe to complement your fashion vibe and your look.
Stores Like Forever 21 for Cool Clothes
Hence, you need to be updated with all the wide ranging trends in the world of fashion. Here are few online fashion websites that’ll inspire you.
H&M
Just as women are in love with Forever 21, they seem to be crazy about H&M too, especially the young adults and the teenagers. H&M began in 1947 as Hennes, a women’s clothing shop that Erling Persson opened in Västerås, Sweden. According to Wikipedia, H&M is now headquartered in Stockholm, operates thousands of stores across 75 markets and is the second-largest international clothing retailer after Inditex.
You’ll find some of the best options for men, kids and women here. H&M also sells homeware, and its seasonal ranges, including winter outerwear, change every year.
Mango
There is no two ways when we say that Mango is one of the best fashion brands worldwide. Mango is a Spanish company founded in 1984 by brothers Isak and Nahman Andic and headquartered near Barcelona; its website dates from 1995 and its online store from 2000. According to Wikipedia, Mango has nearly 3,000 points of sale in more than 120 markets.
Mango offers both timeless and modern cloth pieces for the young generation and also for the older generation who are still young at heart. Their seasonal campaigns are usually looked forward to.
Zara
Zara was founded in 1975 by Amancio Ortega and Rosalía Mera, with its first shop in A Coruña, Spain. Zara is now the flagship brand of the Spanish fashion group Inditex, headquartered in Arteixo, and grew by cutting the time it takes to move new designs into stores.
Zara sells women’s, men’s and kids’ clothing and is known for adding new styles frequently. This ensures that the customers are always buying things that are trendy. Besides dresses, Zara also sells bags, shoes, belts, accessories, beauty products and perfumes.
Missguided
Missguided is a UK fast-fashion brand, founded in 2009 by Nitin Passi and originally based in Greater Manchester, that was long described as a British counterpart to Forever 21. While it has its basic collection, it also offers you all sorts of party collections that are made for your smarter version.
From shoes to dresses to accessories, you name it and you get it. Missguided went into administration in May 2022; Frasers Group bought the brand, then sold the Missguided brand and intellectual property to Shein in October 2023, according to Wikipedia. As of September 2026, Missguided’s US shipping page listed free standard shipping on orders over $56.99 and $4.99 below that, but shipping terms change, so check before ordering. If you’re planning a beach vacation, go get your swimwear from Missguided.
Reformation
Reformation is a Los Angeles-based sustainable fashion brand founded in 2009 by Yael Aflalo, who started by reworking vintage clothing in the back of the brand’s first store. They have a sustainable factory located in Los Angeles which the brand’s own timeline says opened in downtown Los Angeles in 2013; Reformation says it hosts factory tours every month.
You can shop Reformation online or in its stores; the brand’s timeline says it opened its 50th store, in Vancouver, in 2025. This brand has a wide array of drapes and styles in their website.
Topshop
Topshop is a British fashion brand that, under Sir Philip Green’s Arcadia Group, had about 510 shops worldwide. After Arcadia went into administration in late 2020, ASOS bought Topshop on 1 February 2021 and the brand closed all of its physical shops; in 2024 ASOS sold a 75% stake in Topshop and Topman to the Danish company Bestseller, according to Wikipedia. Topshop has since begun returning to physical retail through department-store partners, including John Lewis in the UK from February 2026. Topshop now focuses on women’s clothing, shoes and accessories.
If you’re eager to stock your wardrobe with the most stylish clothes on an affordable budget, this is the best site for you. The outside labels the older Topshop site carried may no longer be stocked, so check the current range on the relaunched site.
Urban Outfitters
Urban Outfitters is a lifestyle retailer headquartered in Philadelphia, Pennsylvania. It was founded in 1970 as a store called Free People and renamed Urban Outfitters in 1976.
According to Wikipedia, the Urban Outfitters brand operates in the United States, the United Kingdom, Canada, select Western European countries, Poland, the United Arab Emirates and Qatar, and targets young adults with clothing, footwear, beauty, homeware and music, mainly vinyl records and cassettes. The USP of their style is a combination of elegant outfits and retro chic, exactly what you need to spruce up your wardrobe.
Front Row Shop
Front Row Shop now describes itself as offering designer fashion for the modern woman, and its About page says the brand was founded in London in 2010 by two Royal College of Art graduates. As of September 2026, the items shown on its homepage ranged from about $149 to $433, so Front Row Shop is no longer a budget alternative to Forever 21. They keep adding new pieces to their collection each and every week and this gives their customers a fresh and new feeling whenever they log in.
Pretty Little Thing
PrettyLittleThing is a Manchester-based fast-fashion retailer co-founded in 2012 by brothers Umar and Adam Kamani, and it is now part of Debenhams Group (the former Boohoo Group, which took that trading name in March 2025). Its trend-led style and price point are why it is often compared with Forever 21, but prices change often, so check the site. PrettyLittleThing also runs a plus-size range, PLT Plus, which Wikipedia says launched in 2017 in sizes 18 to 30. As of September 2026, PrettyLittleThing’s US delivery page listed standard shipping at $9.99 per order (6-8 business days) and express at $14.99, and the site runs a student discount program; delivery prices change, so check before ordering.
Free People
Free People is an American bohemian apparel and lifestyle brand owned by Urban Outfitters, Inc.; it sells women’s clothing, intimates, swimwear, shoes, accessories and beauty and wellness products. Log in to this fashion website and get your favorite jewelry, dresses, lingerie, shoes and skin care products.
Free People is headquartered in Philadelphia, Pennsylvania. According to Wikipedia, as of 2021 its line was sold in over 1,400 specialty stores worldwide, such as boutiques and department stores, while the brand itself runs 136 freestanding boutiques in the United States and Canada, so Free People does not own 1,400 stores. Even if you visit with a low budget, you’ll get something!
ASOS
ASOS was founded in London on 3 June 2000 (not 2020) and has grown into one of the best-known online fashion stores for young adults. According to Wikipedia, ASOS ships to all 196 countries from fulfillment centers in the UK, the US and Europe.
ASOS sells over 850 brands alongside its own-label clothing and accessories, and it still holds a 25% stake in Topshop and Topman. You can check their websites to get the best of what you want. They even sell skincare and home decor products as well.
Lulu’s
Lulus is a women’s clothing brand headquartered in Chico, California. Its Nasdaq-listed parent, Lulu’s Fashion Lounge Holdings, describes Lulus as offering modern, feminine styles at accessible prices for every occasion and reported net revenue of $282.3 million for fiscal 2025. Its range is built around styles for different occasions, from everyday outfits to events. Lulus positions its prices as accessible, but check current prices on the site before comparing.
Princess Polly
Princess Polly is an Australian online fashion brand that launched in 2010 from a beachside apartment on the Gold Coast. According to its About page, Princess Polly now has headquarters in West Hollywood, California, and Burleigh Heads, Queensland, sells clothing, swimwear, shoes and accessories, and is a certified B Corp. Once you visit their website, you’ll find a splash of style, color and chic fashion. Prices vary by item and change often, so set a budget and compare before buying.
Oasis
Oasis was established in 1991 and it is a British fashion brand whose high-street store chain collapsed in 2020. Oasis Warehouse Limited went into administration in April 2020 with 92 shops and 437 department-store concessions; in June 2020 Boohoo bought the Oasis and Warehouse online businesses for £5.3 million, according to the Irish News, and the shops were not part of the deal. Oasis now trades online as part of Debenhams Group. They keep all styles of clothing for all occasion.
Pixie Market
This is yet another chic and young fashion brand which was founded by Magda Pietrobelli in the year 2006 in NYC.
Presently, this fashion website sells bags, clothes and fashion accessories based on the current styles and trends. They are proud of selling exclusive collections that are designed by the best fashion designers.
Happy Shopping!
For a wider sweep, the eCommerce sites worth buying trendy clothes from goes beyond one brand.
What Happened to Forever 21?
Forever 21 was founded as Fashion 21 in Highland Park, Los Angeles, on 16 April 1984 by Do Won Chang and Jin Sook Chang. Forever 21 first filed for Chapter 11 bankruptcy in September 2019, and a group including Simon Property Group, Brookfield Properties and Authentic Brands Group bought its assets in February 2020.
On 17 March 2025, Forever 21 filed for Chapter 11 bankruptcy a second time and began liquidation sales at its remaining US stores; by 1 May 2025 all of its US locations had closed, according to Wikipedia. In September 2025, it was announced that Forever 21 would relaunch in the US as an online retailer, with no American stores planned. Forever 21’s international operations were not part of the 2025 filing, and the brand still operates in Mexico and other countries.
As of September 2026, the Forever 21 US website was selling women’s and men’s clothing, which means shoppers who want to browse racks in person need one of the alternatives below.
Sites Like Forever 21 Compared
The table below summarizes where each store on this list comes from and what has changed, as of September 2026.
| Store | Based in | Founded | Status as of September 2026 |
|---|---|---|---|
| H&M | Stockholm, Sweden | 1947 | Stores in 75 markets; second-largest international clothing retailer after Inditex |
| Mango | Near Barcelona, Spain | 1984 | Nearly 3,000 points of sale in more than 120 markets |
| Zara | Arteixo, Spain | 1975 | Flagship brand of Inditex |
| Missguided | United Kingdom | 2009 | Brand sold to Shein in October 2023; US site active |
| Reformation | Los Angeles, US | 2009 | Sustainable label; 50th store opened in 2025 |
| Topshop | United Kingdom | 1964 | 75% owned by Bestseller since 2024; returning to department stores |
| Urban Outfitters | Philadelphia, US | 1970 | Flagship brand of Urban Outfitters, Inc. |
| Front Row Shop | London, UK | 2010 (per its About page) | Now sells designer-priced pieces |
| PrettyLittleThing | Manchester, UK | 2012 | Part of Debenhams Group |
| Free People | Philadelphia, US | 1970s (as a store) | Owned by Urban Outfitters, Inc. |
| ASOS | London, UK | 2000 | Listed on the London Stock Exchange; online only |
| Lulus | Chico, California, US | Not verified | Nasdaq-listed; $282.3 million fiscal 2025 net revenue |
| Princess Polly | Gold Coast, Australia (origin) | 2010 | Certified B Corp; offices in West Hollywood and Burleigh Heads |
| Oasis | United Kingdom | 1991 | Online only since 2020; part of Debenhams Group |
| Pixie Market | New York City, US | 2006 | Active online store |
Which Stores Are Most Like Forever 21?
The closest matches to Forever 21 are the large fast-fashion chains and online-first youth brands, because they combine trend-led styles with frequent new arrivals and low-to-mid prices.
- For in-store shopping: H&M, Zara, Mango and Urban Outfitters still run physical stores, which Forever 21 no longer does in the US.
- For online-only trend fashion: ASOS, PrettyLittleThing, Missguided, Princess Polly and Lulus sell mainly through their websites and apps.
- For a more sustainable option: Reformation lists Tencel, recycled cotton and deadstock fabrics among its preferred materials and says it hosts monthly factory tours.
- For a boho look: Free People focuses on bohemian clothing, intimates and swimwear.
How to Choose a Forever 21 Alternative
Choosing a Forever 21 alternative comes down to price, delivery costs, returns, fit and how long the clothes need to last. These steps help compare stores quickly:
- Check delivery costs first. As of September 2026, PrettyLittleThing’s US standard shipping was $9.99 per order, while Missguided’s US site offered free standard shipping above $56.99; these figures change, so confirm them at checkout.
- Read the returns policy. Some retailers charge for returns; ASOS, for example, announced a £3.95 return fee in September 2024, effective from October, according to Wikipedia.
- Compare sizing charts. Brands such as PrettyLittleThing run separate plus-size ranges, and sizes differ between UK, US and Australian labels.
- Look for student and first-order discounts. PrettyLittleThing runs a student discount program, and discount codes appear often, so a little research pays off. See how to score the best deals on online shopping sites.
- Shop on the official site. Look-alike websites can imitate popular fashion brands, so check the web address and payment page; this guide on how to stay safe when shopping online covers the warning signs.
The Trade-Offs of Fast Fashion
Most stores on this list use a fast-fashion model, which keeps prices low and styles current but has drawn criticism for its environmental impact. Readers who want to buy less but better can read about the environmental costs of fast fashion, pick a few versatile pieces using these tips for a minimalist look at work, or learn how to bring high-fashion style into everyday outfits without buying a whole new wardrobe.
Frequently Asked Questions
Is Forever 21 still open?
Forever 21 closed all of its US stores by 1 May 2025 after its second Chapter 11 bankruptcy filing, but the brand relaunched in the US as an online retailer and its international operations continue, including in Mexico. As of September 2026, the Forever 21 US website was selling clothing.
What stores are similar to Forever 21?
Stores similar to Forever 21 include H&M, Zara, Mango, ASOS, PrettyLittleThing, Missguided, Princess Polly, Lulus and Urban Outfitters. H&M, Zara and Mango are the closest for in-store shopping, while ASOS and PrettyLittleThing are the closest online-only options.
Is Topshop still in business?
Topshop is still in business as an online brand. ASOS bought Topshop in February 2021 after the Arcadia Group collapse, sold a 75% stake to Bestseller in 2024, and Topshop has since begun returning to physical retail through partners such as John Lewis in the UK.
Who owns Missguided now?
Shein owns the Missguided brand. Missguided went into administration in May 2022, Frasers Group bought its intellectual property, and Frasers sold the Missguided brand and intellectual property to Shein in October 2023, according to Wikipedia.
Who owns PrettyLittleThing and Oasis?
PrettyLittleThing and Oasis both belong to Debenhams Group, the trading name the Boohoo Group adopted in March 2025. Boohoo bought the Oasis online business in June 2020 after the Oasis store chain collapsed.
Is ASOS cheaper than Forever 21?
ASOS prices depend on the brand, because ASOS sells over 850 labels as well as its own range, so some items cost less than Forever 21 and others cost more. Compare the same type of item, and include delivery and return costs, before deciding.
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