2021 has come upon us, and now that another year has passed it’s time again to make notes, plan, and set new goals. It goes out to your social media marketing strategy as well. Social media has revolutionized that way business owners, companies, and marketers to connect with prospective customers.
If done the right direction, sales can skyrocket. However, do it wrong, and it can be a major time suck, even driving customers and prospects away.
In this article, we’ll share the eight practical social media marketing tips that you can apply in your business this 2021.
Choose the best social media channel for your business
It’s crucial to find the right platform that your target audience uses. To do this, you need to look at the demographics of the users on each platform. Then, consider how active your audience is on that platform. For instance, while younger users have Facebook profiles, chances are ‒ they’re more active on Instagram.
Aside from engagement and demographics, you also need to understand how individuals use the platform. Here is a guide on major social media platforms to help you find the right target audience.
Facebook: This social media network is great if you want to build brand loyalty and you already have an existing customer base. However, the downside of Facebook is that it’s relatively hard to find a new audience (mainly because it has a large population.) The reach of your posts is also limited, even within your own network.
So, consider your business goals at the end of the day. If you want to acquire new leads, then this might not be the best option. However, if you already have a loyal following and want to keep in touch with your audience regularly, then it’s an excellent choice for your business. Here’s a practical guide to effective advertising on Facebook.
Twitter: Twitter is an excellent platform to build brand awareness. The platform can also give you relevant insights on the topics that are trending and is often used by the media to find related stories. It’s also excellent in providing real-time updates to an audience.
Pinterest: Pinterest is a visual-based platform, combined with stunning graphics to engage users. Females mostly dominate the Pinterest demographic, and users can usually save the content they love on their respective boards by “pinning.” The most common pins on the platform are style ideas, recipes, stunning photography, and DIY ideas. Businesses who use Pinterest has been linked to strong retail sales.
YouTube: Youtube is a giant platform where people view content. Not only that, it has grown to be one of the biggest search engines platforms as well, as a staggering amount of people look for “how-to” videos. Service industry businesses usually work well with this platform.
LinkedIn: LinkedIn is used by older audiences and is commonly used for people who are looking for jobs or want to network professionally.
Instagram: Instagram is one of the fastest growing platforms today and is used mostly by younger audiences. The platform relies solely on photos and videos for conversion. It works well with businesses that are visual based such as food, retail, art, and beauty. The reach is also broader, and it’s more effective in generating leads than Facebook.
Google+: If one of your business goals’ is SEO, then you should consider using Google+. Mostly famous in the older male demographic, it works excellent with businesses that are related to engineering, software, and design.
Create a social media calendar
For you to get consistent results, you need to plan your social media activities and post on a regular basis. That’s why it’s vital to create a strategy to get better results with minimal time and effort.
You have to know which activities that you need to automate and which ones to assign to an employee or contractor. Create a social media calendar for your organization’s social media activity. It’s a fantastic tool to stay relevant, build credibility, allocate your company’s resources, and track your content.
Produce eye-catching visuals to stand out
Do you know that your social media content will generate 94 percent more views if it has visual elements in it? It’s true ‒ people tend to engage with content if it educates the reader, and is visually appealing to the eye. That’s why you need to use high-quality stock photos to stand out.
An average attention span of a person is so short these days that you need to add compelling images and videos to your social content. It helps generates engagement and is fantastic for business who have products that they want to show to their audience.
If your business is service-based, why not consider coming up with visually stunning photos that perfectly compliments the text? Also, put visual-based platforms like Pinterest and Instagram as your top priority.
Build a stronger relationship with your followers
The landscape of digital marketing is constantly changing, and these days, creating a profile isn’t enough. Optimizing your profile and posting on a regular basis isn’t enough, either.
Social media isn’t just about promotion ‒ it’s all about engagement. Social media is the primary driving force if you want your business to flourish. You need to gain a personalized interaction with your followers.
Investing in strong customer relationships will make you stand out from your fiercest competitors ‒ and that’s by showing that you genuinely care and by addressing your customers’ pain points. As a result, you’ll create loyal customers who will become evangelists to your brand.
Give influencer marketing a try
Influencers play a key role in the social media ecosystem. They act as a mediator between the brand and the average customer. While you might not afford a celebrity or a macro-influencer who have millions of followers, micro-influencers are as potent in reaching out to target audiences these days.
Micoinfluencers have become a more attractive option for brands, as they have proved their value in reaching out to more specific niche demographics.
Humanize your brand on social media
Your followers and prospects don’t want to engage in a brand with zero personality. Many businesses are so focused on attracting readers and gaining more fans and followers that they often fail to make an online interaction with the person. Don’t fall in the same trap. You need to humanize your marketing strategy.
Think about it ‒ it’s always the relationships that you build with your customers that will make you stand out. So why not step back in your mentality of gaining new clients and leads for a bit and try to show your audience your fun side?
Show everyone what your business is and what you’re all about. Also, try to adopt the 80-20 rule. Put 80 percent of your efforts to creating something fun and exciting, and the remaining 20 percent to promoting your brand.
Your website is also a great place to start. Putting positive recommendations from your previous clients can go a long way. Recent studies have shown that people tend to trust the recommendations of strangers and peers more than the traditional advertisements of brands.
Take advantage of the booming social TV
Today, many social media platforms are putting their focus on vertical videos since most people use their mobile phones vertically all the time. At the same time, this focus goes hand in hand with another trend that is booming- social TV.
So what is social TV? YouTube TV and Instagram TV are great examples of them. For instance, if your business is already creating videos for social, you can rework and repurpose those horizontal and square videos that you’ve made in the past, crop those videos vertically, and post them on your IGTV channel.
While the Instgram’s IGTV feature is relatively new, it’s an excellent way to test and see if utilizing social TV works well with your business.
Incorporate Augmented and Virtual Reality
Another game changer is using augmented and virtual reality. In its most basic form, Augmented Reality, or AR, utilizes software that adds artificial elements on real-world images. AR can be used in a smartphone and a headset.
Businesses can utilize AR for consumers for them to stand out from their fiercest competitors, offering them something unique.
For instance, in furniture shopping. Businesses in the furniture industry can utilize AR making customers see what the pieces of furniture will look like in their own home before buying.
The same way in a restaurant business ‒ diners can already see the presentation of their food before it even arrives by merely pointing their smartphone on the menu.
Over to You
If you’re a business owner or a digital marketer, it’s vital that you create a winning social media strategy that will make you stand out. Social media has proved to essential than ever before, so it’s time to fine-tune your social media plan this 2021 and make it one of your top priorities this year.
By applying these tips that are tailored to optimize your current social media strategy and drive in conversions, you’re sure to perform better in 2021 and beyond.
Incorporate chatbots into your social strategy. Chat messaging has an 80% open rate! Smart chatbot automated workflows can be effective for making that initial connection, answering questions, and driving your audience further along their customer journey. With that said, I agree with the humanizing your marketing strategy. Don’t rely on chatbots too much!