Black Friday 2026 is on Friday, 27 November. When we checked on 30 October 2026, only two of the 24 plugins we checked had announced their Black Friday deals: Gravity Forms (40% off a new Elite licence, 23 November to 1 December) and OptinMonster (sale opens 9 November, discount not revealed yet). Yoast, WP Rocket and UpdraftPlus have waitlists, Rank Math and WP Rocket are running Halloween sales, and most others have said nothing yet.
Below are 24 popular premium plugins: what each one offered last Black Friday, what it costs today, and whether the discount lasts beyond the first year. Every fact comes from the plugin maker’s own website or blog, or from archived copies of those pages from November and December 2025. Prices are in US dollars, per year and before tax unless we say otherwise.
WordPress plugin Black Friday deals at a glance
| Plugin | Black Friday 2026 (30 Oct) | Black Friday 2025 |
|---|---|---|
| Gravity Forms | Announced: 40% off new Elite, 23 Nov-1 Dec | Elite $159 (normally $259), 24 Nov-2 Dec |
| OptinMonster | Announced: opens 9 Nov, last day 1 Dec | Up to 70% off (Basic 60%), first year |
| Yoast SEO | Waitlist | 30% off everything, live 28 Nov to at least 2 Dec |
| WP Rocket | Waitlist; Halloween deal to 3 Nov | 40% off, first year |
| UpdraftPlus | Waitlist | 30% off with BLACKFRIDAY30, to 30 Nov |
| Rank Math | Halloween sale, up to 40% off | PRO 45-55% off, first year |
| Perfmatters | Not announced (10% code today) | 30% off with BLACKFRIDAY, to 2 Dec |
| SEOPress | Not announced | Unlimited sites $99, renews at $99 |
| FlyingPress | Not announced | 30% off all plans |
| Elementor | Not announced | Editor plans up to 20% off, 25 Nov-3 Dec |
| Divi | Not announced | Divi Pro 80% off, ended 30 Nov |
| Beaver Builder | Not announced | 25% off all plans, 3 Nov-2 Dec |
| Astra / Spectra | Not announced | Up to 40% off, 17 Nov-5 Dec |
| WPForms | Not announced | Up to 70% off (Basic stayed at 50%) |
| MonsterInsights | Not announced | Up to 70% off (Plus stayed at 50%) |
| Smash Balloon | Not announced | Up to 70% off (bundle $179) |
| SeedProd | Not announced | 50-65% off by plan |
| MemberPress | “Coming soon” deals roundup only | Up to 70% off (Launch stayed at 50%) |
| Kadence / LearnDash / Solid Security | Not announced; now sold by Liquid Web | About 30% off each |
| ShortPixel | Not announced | 2x credits or 25% off yearly plans for life |
| Imagify | Not announced | Up to 40% off Infinite yearly |
| All in One SEO | Not announced | Not verified |
One pattern stands out: the “up to 70% off” headline rarely applies to the cheapest plan. Last year WPForms Basic, MonsterInsights Plus, SeedProd Basic and MemberPress Launch stayed at their everyday introductory price of 50% off, and Gravity Forms discounted only Elite. Astra Pro was $59 instead of $69 (about 14% off, not 40%). OptinMonster Basic was an exception: 60% off, against 41% just before the sale. If you only need the entry plan, Black Friday may save you nothing extra.
Disclosure: some links to Perfmatters, SEOPress and FlyingPress below are affiliate links. We may earn a commission if you buy through them, at no extra cost to you. It does not change the facts we report.
SEO plugin Black Friday deals
Rank Math PRO
Rank Math had no Black Friday page on 30 October, but its pricing page was running a Halloween sale: “Up to 40% OFF”. Last year its Black Friday sale was live from at least 22 November to 4 December 2025. PRO was 45% off ($4.92 a month, billed yearly), rising to 55% off ($4.08 a month) in the 27 November snapshot. The discount covered the first year; Rank Math said PRO “Renews at $8.99 per month”, which is $107.88 a year. Note: Rank Math showed us prices in euros, so check the USD price on its site.
Yoast SEO Premium
Yoast’s Black Friday page says “Our biggest sale of the year is coming! Black Friday 2026” and asks you to sign up to hear when it goes live. Last year it was “30% OFF everything”, live on 28 November 2025 and still running on Cyber Monday; its prize-contest schedule called 2 December “Last chance!”. Yoast SEO Premium costs $118.80 a year (ex VAT) today.
SEOPress PRO
SEOPress has not announced a 2026 deal. Its Black Friday 2025 offer was different from most: unlimited sites for SEOPress PRO at $99 (normally $149), “Over 33% off”, with “Renewal at same price”. It was on the homepage from at least 30 November to 4 December 2025. Today SEOPress PRO costs $49 a year for 1 site, and SEOPress says it renews at the same price. That makes it one of the few plugins here where the deal price does not jump on renewal.
All in One SEO (AIOSEO)
AIOSEO had no Black Friday announcement. Its pricing page shows its standing offer, 50% off the first year: Basic is $49.50 (normally $99), and “all renewals are at full price”. We could not confirm its 2025 Black Friday terms, so we do not list them.
Comparing free options too? See our older guide to free SEO plugins for WordPress.
Speed and image plugin Black Friday deals
WP Rocket
WP Rocket’s Black Friday page says “It’s Almost Here!” with a signup form. Until 3 November 2026 it is running a Halloween deal: 20% off 1-year plans and 40% off 3-year plans, first purchase only. Last Black Friday it was 40% off: Single $35.40 (normally $59), Plus $71.40 and Multi $179.40. The deadline shown moved from 29 November to 4 December 2025, so it covered Cyber Monday. The discount applies when “you buy WP Rocket for the 1st time”; renewals are at full price. More on the plugin in our WP Rocket caching plugin post.
Perfmatters
Perfmatters has no Black Friday page yet, but its site-wide banner says “Use code PERFMATTERS for an extra 10% off!”. Last year the banner read “Use code BLACKFRIDAY through Dec. 2nd for 30% off!”, live by 21 November 2025. Perfmatters costs $29.95 a year for 1 site, and “there is a 15% discount automatically applied to all renewals”.
FlyingPress
FlyingPress has not announced anything for 2026. In 2025 its homepage banner said “Black Friday Sale – Get 30% off on all plans for a limited time”, in archived copies from 21 November to 5 December. The Starter plan costs $59 a year for 1 website, and plans renew automatically each year; FlyingPress does not say whether the Black Friday price carried to renewals.
Imagify and ShortPixel
Imagify, from WP Rocket’s maker WP Media, has no Black Friday page. Last year WP Media’s blog listed “up to 40% OFF on Imagify Infinite Yearly Plan” from 13 November to 2 December 2025. Infinite, the plan the deal covered, costs $9.99 a month billed yearly (Growth $4.99). ShortPixel’s 2025 deal was “2X credits or Lifetime 25% off for yearly plans”, 24 November to 1 December 2025; its Unlimited plan is $8.33 a month billed yearly.
Page builder and theme Black Friday deals
Elementor
Elementor has not announced 2026 dates. Its 2025 Black Friday and Cyber Monday discounts ran from 25 November to 3 December 2025, 11:59 PM EST: Editor plans “Up to 20% off”, hosting plans up to 50% off and add-ons up to 65% off. We could not confirm which Editor plan got which 2025 percentage. Today Essential costs $60 a year for 1 site. For a comparison of builders, see our best WordPress page builders guide.
Divi (Elegant Themes)
Elegant Themes has no 2026 page yet. In 2025 it offered 80% off Divi Pro and 25% off the Divi membership, and told existing members who renewed or repackaged during the sale that they could “lock in the Black Friday discount forever”. Check whether a new Divi Pro purchase renews at the deal price. Its countdown ended on 30 November 2025, before Cyber Monday. Divi costs $89 a year or $249 once for lifetime access today.
Beaver Builder
Beaver Builder’s 2025 sale was long: 25% off all plans from 3 November to 2 December 2025, with no code needed, for new purchases and upgrades only. Its Starter plan is $89 a year and renews at the standard annual price.
Astra and Spectra
Brainstorm Force listed Astra, Astra Business Toolkits and Spectra Pro at “Up to 40% off” from 17 November to 5 December 2025, applied automatically. In the 28 November snapshot, Astra Pro was $59 a year instead of $69. Renewals were at full price. Astra Pro + AI currently shows $99 a year, renewing at $149.
Kadence (now sold by Liquid Web)
Kadence’s 2025 sale gave up to 30% off its Express, Plus and Ultimate plans and $150 off Lifetime Ultimate, ending 2 December 2025. Things have changed since: kadencewp.com now sends you to Liquid Web, where Kadence is sold in a bundle with Give, The Events Calendar and LearnDash from $350 a year for 1 site. The old $69 Express plan is no longer shown.
SeedProd
SeedProd’s live “Black Friday” page is an old 2021 page, not a 2026 offer. Last year its pricing page switched to Black Friday prices of 50% to 65% off by plan (Basic stayed at its everyday 50%), plus a free year of RafflePress with Plus, Pro or Elite. Basic costs $39.50 for the first year, normally $79.
Form, marketing and analytics plugin Black Friday deals
Gravity Forms
Gravity Forms has already published its 2026 dates: “Monday, November 23 through Tuesday, December 1, 2026, ending at midnight (ET)”, with 40% off a new Elite licence and 40% off a new Gravity Flow Ultimate licence. The discount is for new licences only, which “renew automatically at the regular price”. Elite is normally $259 a year; Basic is $59 and was not discounted last year.
OptinMonster
OptinMonster says its sale “opens November 9, 2026 at 10 a.m. Eastern” and that “The final sale day is December 1”. The discount is hidden until then. Last year the pricing page reached “up to 8 MONTHS FREE (that’s 70% off!)”, with Basic at 60% off for 12 months, normally $210. Renewals are at full price.
WPForms and MonsterInsights
Neither has announced 2026 plans. Last year both pricing pages switched to “up to 70% off” from about 26 November to early December 2025, but only on the bigger plans. WPForms Elite went to 70% off while Basic stayed at its usual $49.50 first-year price (normally $99). MonsterInsights Elite and Agency reached 70% off while Plus stayed at $99.50 (normally $199). Renewals are at full price for both.
Smash Balloon
Smash Balloon’s “Black Friday 2025” pricing page offered “up to 70% off”, with the All Access Bundle at $179 (normally $598). By 10 December it showed 60% off. Today single plugins start at $49 for the first year, normally $98.
Backup, security and membership plugin Black Friday deals
UpdraftPlus
TeamUpdraft says “Be the first to know about our 2026 Black Friday + Cyber Monday deals”. Last year it was 30% off with code BLACKFRIDAY30 on annual Premium licences for UpdraftPlus (not Gold), AIOS and WP-Optimize, and the “Offer ends November 30, 2025”. Personal costs $70 a year for up to 2 sites.
MemberPress
MemberPress has only a “Coming Soon” post for its roundup of other companies’ deals. Its own 2025 Black Friday page said “Save Up to 70% Off”, “Now Thru Nov 28 @ Midnight EST”, with code STRIKEGOLD. Scale reached 70% off and Growth 65%, while Launch stayed at its everyday 50% ($199.50 for the first year, normally $399, plus a 4.9% transaction fee).
LearnDash and Solid Security
Both now point to Liquid Web’s software pages, alongside Kadence. In 2025 each showed a “Black Friday sale ends in … Get 30% off now” banner; Solid Suite for 1 site was $139.30 for the “first year only” (normally $199). We could not confirm what LearnDash’s 30% applied to. Neither has announced a 2026 deal.
How to get the most from WordPress plugin Black Friday deals
- Check the plan, not the headline. “Up to 70%” often means the top plan only. Look at the exact percentage next to the plan you need.
- Check the renewal price. Most of these deals cover the first year only. Last year SEOPress kept the deal price on renewal, ShortPixel advertised “Lifetime 25% off” yearly plans, and Divi let renewing members lock in the discount. Perfmatters gives 15% off every renewal.
- Buy only what you will use. A 3-year or lifetime licence saves money only if you keep using the plugin that long.
- Sign up for waitlists. Yoast, WP Rocket and UpdraftPlus have signup forms that tell you when their deals go live.
- Check whether you qualify. Gravity Forms limits its deal to new licences, while Elementor, Beaver Builder and Kadence included upgrades or early renewals last year.
Buying hosting too? See our Black Friday WordPress hosting deals. If you miss Black Friday, our WordPress plugin Cyber Monday deals guide shows which sales ran until Cyber Monday last year.
Frequently asked questions
When do WordPress plugin Black Friday deals start?
Many start before Black Friday itself. In 2025, Beaver Builder started on 3 November, Imagify on 13 November, Astra on 17 November and Gravity Forms on 24 November. In 2026, OptinMonster opens on 9 November and Gravity Forms on 23 November.
Which WordPress plugins have Black Friday deals in 2026?
On 30 October 2026, Gravity Forms (40% off new Elite, 23 November to 1 December) and OptinMonster (opens 9 November) had announced deals. Yoast, WP Rocket and UpdraftPlus had waitlists. The other plugins in this guide had not announced anything yet.
Do Black Friday plugin discounts apply to renewals?
Usually not. Rank Math, WP Rocket, Gravity Forms, WPForms, MonsterInsights, OptinMonster, Smash Balloon, SeedProd, Astra, Kadence and MemberPress said the deal price was for the first year or that renewals are at full price. SEOPress kept the deal price on renewal, ShortPixel offered a lifetime 25% off yearly plans, and Divi let renewing members lock in its discount.
Can I use a Black Friday deal on a plugin I already own?
It depends on the vendor. Gravity Forms limits its deal to new licences. Elementor applied its 2025 deal to upgrades, Beaver Builder to new purchases and upgrades, and Kadence offered 25% off early renewals to existing customers.
Is the Black Friday price the lowest price of the year?
Not necessarily for entry plans. Several entry plans (WPForms Basic, MonsterInsights Plus, SeedProd Basic, MemberPress Launch) were the same price on Black Friday 2025 as on a normal day.
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