Author: Sam Makad

Do you love to stare at big, bright and lively animated digital signage’s on roads or big shopping squares? According to Arbitron, a coveted organization in consumer research sector, 70% Americans love to do the same. The more interesting part regarding this incident is that a large chunk of the leading brands don’t even know this or they don’t even care to bother about it. Media Buying Strategies Attract Your Targeted Audience The outcome? Probably, these leading brands are ignoring a huge amount of user attention knowingly or unknowingly. Admittedly, buying paid media, strategically, isn’t exactly like a walk in…