How To Create Persuasive Emails (Updated Guide)

Communication is the be-all and end-all of marketing and sales team. Being able to close the sale relies on the ability to be clear and persuasive. But, when it comes to email, persuasiveness can get complex. There’s only a tiny window of opportunity to capture a person’s attention and get them to take the next step.

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Simple Tips to Write Persuasive Emails

Here are a few techniques to help make your emails more persuasive.

1) Understand the Audience

This may not be a writing tip, but it is the core on which to build an email’s effectiveness. If you don’t know and understand your target audience, you’re not going to be able to persuade them.

2) Use Social Proof

Social proof usually shows us how people make decisions based on other people’s buying decisions, and you can extend this to your emails. To do this, you can reference high-profile customers or even the size of your current customer base.

If your goal is to get leads to make a purchase, you could point out how many of their peers or competitors already use your product or service. Don’t forget to use effective email signature templates to include a call-to-action in your signature. ZippySig has plenty of templates you can choose from.

3) Ask Something Small

When someone agrees to something small, they’re a lot more likely to agree to future requests and it’s a great way to get your foot in the door.

4) Put Your Headshot In Your Signature

When people can see us, and make eye contact with us, we feel a sort of subconscious connection. While you can’t actually make eye contact through email, and you should never include a huge photograph of yourself in the body of your emails, you can stick a small headshot of yourself in your signature to remind people that you are also human.

5) Solve a Problem

Chances are, your product or service solves a problem for your target audience. Emotion can be a powerful tool, so you can discuss the problem using emotional terms and then show them how you can solve it. Be careful not to over exaggerate a business pain, but rather find out what truly matters to your audience and show how inaction will only make situation or fears worse, and show how you can help.

6) Give a Reason

Giving people a reason as to why you need something makes it more likely for them to do what you ask of them. You don’t need to make up far-fetched excuses to get potential customers to sign up or spend money with you, but you could provide a straight forward explanation, like the fact you would like to meet with them to help with their problem.

7) Give Prospects the Choice

Nobody likes being told what to do, even if you’re not aggressive or pushy. But, many people might still chafe at you suggesting you know what is best for them. Instead, gently remind your prospects that they are under no obligation to use your product or service, and that you are not forcing them into any decisions.