Pinning keeps one post at the top of a Facebook Page or group so it is the first thing anyone sees, no matter how much is posted after it. On a Page it goes into the Featured section; in a group it sits above the feed, and only admins and moderators can do it. The mechanics differ between the two, which is where most confusion comes from.
How to pin a post on a Facebook Page
Pinned items on a Page live in the Featured section, which can hold posts, upcoming events and recent videos.
1. Go to your Page.
2. In the Featured section, click Manage — or Add if nothing is featured yet.
3. Under Recent posts you can pin, click the Pin icon beside the post you want.
There is a shortcut if you already have the post in front of you: open it, click Options, and choose Pin post.
You need Facebook access to the Page to pin anything. Someone with task access only will not see the option, which is the usual explanation when the menu item appears to be missing.
How to unpin from a Page
1. Open the Featured section and click Manage.
2. Click Options on the pinned item.
3. Choose Unpin, then click Done.
How to pin a post in a Facebook group
Groups work differently. Admins and moderators can pin posts, the group rules and other features to the top of the group, and there is a second tool alongside pinning that is often the better choice.
Open the post, click the three dots in its top right corner, and look for Pin post. If you do not see it, you are not an admin or moderator of that group — ordinary members cannot pin, including on their own posts.
For something time-limited, use an announcement instead. Announcements sit at the top like a pin but let you set how long they stay there, so a post about an event can expire by itself once the event has passed. That saves the job everyone forgets: unpinning.
What to pin, and when to stop
A pin is the most valuable position you control, and its value drops the moment it stops changing. A pinned post that has been there for eight months trains regular visitors to scroll past the top of your Page entirely.
The things that earn the slot are the ones that answer a question you keep receiving: opening hours during a holiday, the link people always ask for, the rules newcomers keep breaking, an event with a date attached. Once the answer stops being needed, unpin it. If a post is worth pinning permanently, it is usually worth being a proper page on your site instead.
Frequently asked questions
Can a normal member pin a post in a group?
No. Pinning in groups is limited to admins and moderators, including for posts you wrote yourself.
Why can I not see the Pin post option?
On a group, because you are not an admin or moderator. On a Page, because you have task access rather than full Facebook access to the Page.
What is the difference between pinning and an announcement in a group?
Both put a post at the top. An announcement lets you set how long it stays there, so it can expire on its own, which suits anything tied to a date.
Does pinning a post notify group members?
Pinning by itself is not a notification. Announcements are the tool designed to make sure members see something important.
Will a pinned post stay at the top forever?
Until you unpin it, replace it, or its announcement period ends. Nothing expires by itself unless you set it to.
Can I pin more than one thing?
On a Page the Featured section holds several items, including events and videos alongside posts. In groups the practical limit is whatever remains readable above the feed.
Related reading
If you are working on the Page itself, see tips for creating a high-converting Facebook post.
