The top e-commerce companies in the USA are Amazon, Walmart, eBay, Apple, Target, Best Buy, Etsy, Wayfair and Overstock, while China’s AliExpress is also widely used by American shoppers. Amazon is the largest, with US$716.9 billion in fiscal 2025 revenue. Online sales made up 17.1% of US retail sales in the second quarter of 2026, according to the U.S. Census Bureau.
Key Takeaways
- Amazon, founded by Jeff Bezos in 1994, was the world’s biggest online retailer as of 2026 and reported US$716.9 billion in revenue for fiscal 2025.
- US retail e-commerce sales were $340.2 billion in the second quarter of 2026 (seasonally adjusted), or 17.1% of all retail sales, according to the U.S. Census Bureau.
- Nine of the ten companies on this list are headquartered in the United States; AliExpress is a Chinese marketplace owned by Alibaba Group.
- The original Target entry described a different company and has been rewritten: Target Corporation is a Minneapolis retailer that operates only in the United States.
- Overstock’s parent company has changed its name several times since 2023 and, in 2026, became Neighborhood Intelligence, Inc., headquartered in Nashville, Tennessee.
Note (September 2026): This list was compiled in June 2023 and was re-checked in September 2026 against U.S. Census Bureau data, company websites and Wikipedia. The Target entry described a different company and has been rewritten, and outdated store, user and headquarters figures are corrected in place below. AliExpress is owned by China’s Alibaba Group rather than being an American company. Figures that still could not be verified are flagged in each entry, so check each company’s own reports before relying on them.
Since it first emerged in the United States in the late 1990s, e-commerce has advanced significantly. When this article was first written, US e-commerce sales were predicted to reach about $794.50 billion in 2023, or approximately 15% of all retail sales. Official figures are now well above that: according to the U.S. Census Bureau, US retail e-commerce sales were $340.2 billion in the second quarter of 2026 alone (seasonally adjusted), or 17.1% of total retail sales.
E-commerce Companies In USA – List of Top E-commerce Companies In USA
The rise of mobile shopping, more merchant use of digital, faster internet connectivity, growing desire for online purchasing, and other factors can all be credited for this expansion.
Amazon, Walmart, eBay, Best Buy, Costco, Apple, Home Depot, Target, Kohl’s, Macy’s, and Nordstrom are significant players in the US e-commerce market. These businesses now provide a wide range of goods and services, including same-day delivery, affordable prices, reward programs, and more.
Additionally, a lot of smaller independent retailers have recently entered the market, offering consumers more options and choices. Here is a list of 10 major e-commerce companies serving US shoppers. Nine are headquartered in the United States; AliExpress is a Chinese marketplace owned by Alibaba Group and is included because American buyers use it widely.
Amazon
Amazon is a global technology and e-commerce company headquartered in Seattle, Washington, with a second headquarters in Arlington County, Virginia. Jeff Bezos founded Amazon on July 5, 1994, in Bellevue, Washington, and the business has grown to become one of the biggest online retailers in the world. These days, it also creates a variety of additional goods and services, like cloud computing and AI. Andy Jassy has been Amazon’s CEO since July 5, 2021. According to Wikipedia’s company profile, Amazon reported revenue of US$716.9 billion for fiscal 2025, had about 1,576,000 employees in 2025, and as of 2026 was the world’s biggest online retailer.
Amazon has evolved into a true “everything store,” giving users access to a wide range of things, including movies, books, electronics, furniture for the house, cosmetics, and more. The business also offers a range of digital services, including web hosting, music and video streaming on the internet, and more.
Making purchasing simple and convenient for consumers throughout the world is Amazon’s main objective. To ensure that clients receive their goods swiftly and efficiently, it has established a vast network of logistics and warehouse facilities.
eBay
The headquarters of the international American e-commerce company eBay is in San Jose, California. Pierre Omidyar founded eBay on September 3, 1995, and the marketplace enables customers to purchase, sell, and trade goods online.
eBay offers a wide range of goods, including electronics, clothing, toys, and collectibles. Additionally, the business offers business-to-business and consumer-to-consumer sales services. The figures of 186 million active users and 25 million merchants in 2021 given here previously could not be verified. According to Wikipedia’s summary of eBay’s reports, eBay had approximately 17 million global sellers in 2021 and 132 million annual active buyers worldwide in 2023, and it reported revenue of $11.1 billion in 2025. Jamie Iannone has been eBay’s CEO since April 2020.
Buyers and sellers can communicate and conduct business directly thanks to Ebay’s core platform, which runs through its website. Numerous apps are also accessible for both Android and iOS devices.
Walmart
Walmart, headquartered in Bentonville, Arkansas, and founded in 1962 by brothers Sam Walton and James “Bud” Walton, is one of the biggest retailers in the world. According to Walmart’s corporate website, it has more than 10,900 stores and clubs with operations in 19 countries (the earlier figure of 27 countries was out of date), and about 280 million customers and members visit its stores and websites each week. Wikipedia’s company profile lists revenue of about US$713 billion for its latest reported fiscal year and roughly 2.1 million employees. Walmart is known for offering competitive rates on a variety of goods, including food, clothing, electronics, household goods, and automobile accessories.
The business also runs an online marketplace with reasonable prices and quick delivery alternatives. Additional services offered by Walmart include an online product search engine, extended warranties, and financial services for the Walmart MoneyCard.
The purpose of Walmart is “to save people money so they can live better.”
AliExpress
The Alibaba Group owns the Chinese-based online retailer Aliexpress. Alibaba Group launched AliExpress in 2010 as an online marketplace that enables small businesses in China and other locations, such as Singapore, to sell their goods to clients all over the world (the credit to Jack Ma and Peng Lei for an April 2010 launch given here previously could not be verified). AliExpress acts only as a platform: unlike Amazon, it does not itself sell products directly to consumers. The company sells a range of goods, including apparel, jewelry, electronics, and household appliances.
The marketplace is known for low prices. Because sellers on AliExpress are independent businesses, buyers should check each seller’s return terms and shipping estimate before ordering. An earlier version of this article said AliExpress had over 802 million members and over 1 billion product listings as of March 2021; these figures could not be verified against an Alibaba Group disclosure. Since its debut in 2010, the business has experienced tremendous growth, ranking among the biggest e-commerce firms worldwide. Customers of AliExpress can choose from several payment methods at checkout. Since May 2, 2025, low-cost goods shipped from China to the United States no longer enter duty-free under the de minimis exemption, a change Wikipedia notes was expected to disrupt business models such as AliExpress’s.
Apple Store
Apple Store is the retail chain of Apple Inc., the technology company headquartered in Cupertino, California. Apple relaunched its online store in 1997 and opened its first two physical Apple Stores in May 2001. Apple Inc. was established in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple develops, produces, and sells personal computers, smartphones, tablets and wearables; its portable music player, the iPod, has since been discontinued.
Additionally, Apple offers a wide variety of software and digital content services, including Apple Music (a subscription streaming service launched in 2015), Apple Books, Apple TV and the iTunes Store, which Apple launched in 2003 to sell music downloads. Millions of people worldwide have used Apple goods, making it one of the most prosperous and innovative firms in the world.
The company’s main product categories are the iPhone, iPad, Mac, Apple Watch, Apple TV, AirPods, HomePod, and Apple Pay (the iPod, previously listed here, is discontinued). With about 540 Apple Stores across 27 countries and regions, according to Wikipedia (the earlier figure of 16 countries was out of date), Apple also has a strong retail presence. The shops give customers the chance to interact directly with their products, get technical help, and utilize the Genius Bar for customized guidance.
Wayfair
Wayfair is a well-known online home goods retailer, offering furniture, accessories, outdoor products, and more. Niraj Shah and Steve Conine founded Wayfair in Boston, Massachusetts, in August 2002 under the name CSN Stores, and the company has grown to be one of the biggest online merchants of American home furnishings.
Wayfair offers a broad selection of home furnishings and decor, with about 14 million items from more than 11,000 global suppliers, according to Wikipedia (the earlier figure of 18 million products could not be verified). Wayfair reported revenue of US$12.46 billion for 2025. In addition to its retail operations, Wayfair provides services like installation and interior design advice, as well as bespoke furniture.
The business manages a number of websites, including Birch Lane, Perigold, Joss & Main, AllModern, Wayfair, and Joss & Main.
Etsy
Online shops providing homemade, antique, and craft items can be found on Etsy. Founded in Brooklyn, New York, in June 2005, Etsy is one of the most well-known e-commerce platforms worldwide. According to Wikipedia’s summary of Etsy’s reports, as of December 31, 2024 its marketplace had more than 100 million active listings and connected 8 million sellers with 96 million buyers, and gross merchandise sales were US$12.6 billion in 2024. The earlier figures of 65 million members, 33 million active merchants and 42 million active buyers could not be verified.
Etsy sells a range of goods, including everything from clothing and furniture to jewelry and home accents. The business has also gained recognition for its dedication to transparency, ethical production, and sustainability.
The company’s goal is to “keep commerce human,” which it accomplishes by giving independent producers and designers from all around the world a place to market their one-of-a-kind products.
Quality and workmanship are highlighted by Etsy, giving a distinctive purchasing experience. Its wide range of goods demonstrates its dedication to community, creativity, originality, and sustainability.
Overstock
Overstock is an American online retailer founded in 1999 by Patrick M. Byrne and Jason Lindsey. This article previously placed it in Midvale, Utah; according to Wikipedia, its parent company renamed itself Neighborhood Intelligence, Inc. in 2026 and moved its headquarters to Nashville, Tennessee. The business, which was established in 1999, sells a range of goods, including furniture, accessories, and jewelry as well as items for the house. Overstock built its business online and became known for closeout merchandise such as home decor, furniture and bedding; the earlier claim that it has retail locations around the US could not be verified for the Overstock brand. The company bought the Bed Bath & Beyond brand in June 2023, renamed its main website Bed Bath & Beyond on August 1, 2023, became Beyond, Inc. on November 6, 2023, and relaunched the Overstock.com brand on March 28, 2024.
The company’s main objective is to give clients a fantastic shopping experience and excellent products at reasonable costs. As a result, they work hard to provide the newest styles in jewelry, home furnishings, and décor while also providing the greatest possible customer service.
With the use of cutting-edge encryption technology, they also prioritize giving clients a safe online shopping environment so that they may feel comfortable when making purchases.
Target
Target Corporation is an American retailer headquartered in Minneapolis, Minnesota. Its corporate history goes back to 1902 and George Dayton’s dry goods business, and the first Target store opened in Roseville, Minnesota, in May 1962. According to Wikipedia, Target operates only in the United States, with nearly 2,000 stores and about 415,000 employees as of 2025; its Target Canada business closed in 2015 after two years. The earlier description of a technology company founded in 1998 with offices in 11 countries and about 20,000 employees did not describe Target.
Target operates small-format and large-format retail stores and hypermarkets, and it is the eighth-largest retailer in the U.S. and a component of the S&P 500 Index, according to Wikipedia. Target reported revenue of US$104.8 billion for fiscal 2025. The product categories previously listed here (computer software and industrial automation) do not describe Target’s business.
Best Buy
Best Buy is a consumer electronics retailer headquartered in Richfield, Minnesota. Richard M. Schulze and James Wheeler founded it in 1966 as an audio store called Sound of Music, and it was rebranded as Best Buy in 1983. Best Buy now operates only in the United States and Canada, with 1,117 locations as of 2025, according to Wikipedia; it exited China in February 2011, Europe in April 2013 and Mexico in December 2020, so the earlier description of thousands of locations in Mexico, China and elsewhere is out of date. Best Buy reported revenue of US$41.7 billion for fiscal 2026. Customers can purchase a wide range of consumer goods at Best Buy, including anything from gaming consoles to home appliances, as well as tech support and home services.
With the debut of their website in 2000, they have a strong online presence and provide affordable prices for their items. They give customers a simple method to browse for the newest electronic products and swiftly receive them with their in-store pickup and delivery choices.
Top E-commerce Companies in the USA Compared
The table below summarises the ten companies on this list. Headquarters and figures come from each company’s Wikipedia entry or corporate website, checked in September 2026; the year of each figure is shown because companies report on different fiscal calendars.
| Company | Headquarters | Founded | Business model | Latest verified figure | US company? |
|---|---|---|---|---|---|
| Amazon | Seattle, Washington, and Arlington County, Virginia | 1994 | Online retailer and marketplace | US$716.9 billion revenue (fiscal 2025) | Yes |
| Walmart | Bentonville, Arkansas | 1962 | Stores plus online store and marketplace | More than 10,900 stores and clubs in 19 countries | Yes |
| eBay | San Jose, California | 1995 | Online marketplace | $11.1 billion revenue (2025) | Yes |
| Target | Minneapolis, Minnesota | 1902 (first Target store 1962) | Stores and online | US$104.8 billion revenue (fiscal 2025) | Yes |
| Best Buy | Richfield, Minnesota | 1966 | Consumer electronics stores and online | US$41.7 billion revenue (fiscal 2026) | Yes |
| Apple (Apple Store) | Cupertino, California | Online store relaunched 1997; first stores 2001 | Sells its own products online and in stores | About 540 stores in 27 countries and regions | Yes |
| Wayfair | Boston, Massachusetts | 2002 | Online home goods retailer | US$12.46 billion revenue (2025) | Yes |
| Etsy | Brooklyn, New York | 2005 | Marketplace for handmade and vintage items | US$12.6 billion gross merchandise sales (2024) | Yes |
| Overstock (Neighborhood Intelligence, Inc.) | Nashville, Tennessee | 1999 | Online home goods retailer | Parent renamed Neighborhood Intelligence in 2026 | Yes |
| AliExpress | China (owned by Alibaba Group) | 2010 | Cross-border marketplace | No verified current US figure | No |
How Big Is E-commerce in the USA?
US e-commerce is measured officially by the U.S. Census Bureau in its Quarterly Retail E-Commerce Sales report. According to the report released on August 18, 2026, US retail e-commerce sales were $340.2 billion in the second quarter of 2026 (adjusted for seasonal variation, but not for price changes), up 3.8% from the first quarter of 2026 and 12.2% from the second quarter of 2025.
Total US retail sales were $1,986.5 billion in the same quarter and grew 6.7% year on year, so online sales are growing faster than retail as a whole. E-commerce accounted for 17.1% of total retail sales in the second quarter of 2026 on a seasonally adjusted basis, compared with the roughly 15% share forecast for 2023 when this article was first written.
What Has Changed Since This List Was First Published?
Several companies on this list have changed ownership, names or footprint since June 2023. The main verified changes are:
- Overstock: the company bought the Bed Bath & Beyond brand in June 2023, became Beyond, Inc. on November 6, 2023, relaunched Overstock.com on March 28, 2024, and in 2026 renamed itself Neighborhood Intelligence, Inc. and moved to Nashville, Tennessee.
- eBay: on May 3, 2026, GameStop proposed to buy eBay for about $56 billion in cash and stock; eBay rejected the bid, calling it “neither credible nor attractive”. In February 2026 Etsy agreed to sell Depop, the fashion resale app it bought in 2021, to eBay.
- Etsy: Etsy announced that Kruti Patel Goyal would succeed Josh Silverman as CEO on January 1, 2026.
- AliExpress: the United States ended the de minimis duty exemption for goods from China on May 2, 2025. The exemption had let packages worth under $800 enter duty-free, which had helped cross-border sellers such as AliExpress and Temu grow.
- Wayfair: the online-first retailer opened its first large Wayfair-branded store in Wilmette, Illinois, in May 2024, and announced in January 2025 that it was leaving the German market.
- Best Buy: Best Buy left Mexico in December 2020 and now operates stores only in the United States and Canada.
Amazon’s leadership has also changed: Andy Jassy succeeded founder Jeff Bezos as CEO in July 2021. Read more in this profile of Amazon CEO Andy Jassy.
How to Shop Safely on Large E-commerce Sites
Big brand names do not protect shoppers from every problem, because marketplaces such as Amazon, eBay, Walmart Marketplace, Etsy and AliExpress also host independent third-party sellers. A few checks reduce the risk:
- Check who the seller is. On a marketplace, the product page names the seller; its ratings, location and return terms matter more than the platform’s brand.
- Type the address yourself. Look-alike websites and links in unexpected emails or texts are a common route for fake stores; go to the retailer’s site or app directly.
- Pay through the platform’s checkout. Avoid sellers who ask you to pay by bank transfer, gift card or a payment link outside the site.
- Read the return policy before buying. Return windows and who pays return shipping differ between retailers and between marketplace sellers.
- Compare prices across stores. The same product is often sold by several of the companies on this list at different prices.
For more detail, see this guide to safe online shopping and what to look out for, and these tips on how to score the best deals on online shopping sites.
Starting Your Own Online Store
The companies on this list are the largest players, but many smaller independent retailers sell online too, either through marketplaces such as Amazon, eBay and Etsy or through their own website. If you are planning an online shop of your own, start with the steps to starting an e-commerce business, and compare platforms in Shopify vs WooCommerce.
Frequently Asked Questions
What is the largest e-commerce company in the USA?
Amazon is the largest e-commerce company in the USA. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Amazon was the world’s biggest online retailer as of 2026, according to Wikipedia, and reported US$716.9 billion in revenue for fiscal 2025.
What share of US retail sales happens online?
About 17% of US retail sales happen online. According to the U.S. Census Bureau, e-commerce accounted for 17.1% of total US retail sales in the second quarter of 2026, with online sales of $340.2 billion in that quarter on a seasonally adjusted basis.
Is AliExpress an American company?
No. AliExpress is an online marketplace based in China and owned by Alibaba Group. It was launched in 2010 and connects independent sellers, including small businesses in China and other locations, with buyers around the world, including in the United States.
Is Overstock still in business?
Yes. Overstock.com was relaunched as a brand on March 28, 2024, after its parent company had renamed its main website Bed Bath & Beyond in 2023. In 2026 the parent company renamed itself Neighborhood Intelligence, Inc. and moved its headquarters to Nashville, Tennessee.
Does Target operate outside the United States?
No. Target Corporation, headquartered in Minneapolis, Minnesota, operates only in the United States, with nearly 2,000 stores as of 2025. Its Target Canada business opened in 2013 and closed in 2015.
Does Best Buy still have stores in Mexico or China?
No. Best Buy exited China in February 2011 and Mexico in December 2020. It now operates in the United States and Canada, with 1,117 locations as of 2025.
