Email is a crucial communication channel to businesses. With more than half of the global population using email, it remains the most trusted method of communication and a vital part of the marketing strategy.
Proven Ways To Reduce Your Email Bounce Rate
Businesses regularly send marketing or sales emails to existing clients and potential leads. Every day, roughly around 293 billion business and consumer emails are transacted.
The volume is expected to increase to over 347 billion emails by 2022. Considering the pervasiveness of email in the business world, digital marketers regard it as a mandatory tool in their arsenal.
Critical to successful marketing campaign is the sender reputation. When an email is sent, recipient email service providers (ESP) might tag it as spam and sent to the spam folder, or rejected and sent back to you, called a bounce. As a result, the intended recipient might not read the email.
Keeping email bounce rate below 10 percent is a good way to maintain sender reputation and ensure messages are sent to their intended recipients. How do you reduce bounce rate? Here are five useful tips.
1] Use legit email lists
Maintaining legit email addresses in your database is crucial in cutting down bounce rate. As a general rule, never use for sale databases as these can be riddled with unreliable emails. It is best to build your email list organically through paid search, website opt-in forms, point of sale interactions, blog subscription, etc.
The goal is to have a database with recipients who are willing to receive an email from your brand. Having a list of legit email addresses can remove hard bounces.
2] Validate email addresses
When you send emails to the right addresses, the chances of bounce are minimized. Hence, one of the most effective ways to reduce email bounce rate is to ensure that email addresses in your database are correct and valid.
The fact is that majority of bounces occur due to inactive or incorrect email addresses. If the email address is misspelled, emails won’t be sent. Likewise, if your list is old and addresses are obsolete, stale, or closed, the emails will be sent back.
Email validation plays a significant role in maintaining a clean and updated email database. Email verification tools ensure that contacts your list follow the correct syntax and are active. Some tools allow you to identify emails that frequently complain or mark emails as spam. This can further help improve your sender reputation.
3] Keep your emails not spam-like
Spam filters automatically tag spam-looking emails. These filters regularly change their tactics and are very clever at detecting spam. If you don’t pay attention and make your email look like spam, your mails can be sent back to you or to the spam folder.
To avoid spam filters, always review and update your template. It is recommended to get professional writers with experience in email marketing to draft your campaign materials.
They can help you create effective emails with high conversion rates. You should also regularly check updates spam filters and their characteristics of spam.
4] Be consistent with your emails
Another way to make your de-classify your email as spam is by setting consistent mailing schedules. If you send emails regularly but on an unpredictable schedule, email servers might flag your address as a spammer. But this doesn’t mean you should send mails on a daily basis; for sure, your mails will end up in the spam folder.
If you have a predictable mailing schedule, subscribers are likely to expect their arrival. This does not only reduce bounce rates but also improves engagement pattern and conversion rate.
5] Monitor bounce rates
Lastly, you should regularly monitor your email bounce rate. It’s not enough that you implement good email marketing strategies. Check your bounce rate regularly to evaluate the impact of your measures. If the bounce rate increases, you might to review what things you can improve on. The goal is to keep it down low.
By implementing these strategies, you can see significant changes in your bounce rates, email delivery, and, ultimately, your email marketing campaign.
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