According to the most recent estimates, there are something in the region of 500 million blogs out there in the virtual world. Of course it is impossible to provide an exact total, but that indication of the order of magnitude is enough to give you an idea of the almost endless range of topics that are covered.
But while it is fair to say that there’s a blog covering just about every subject you can think of, it is also true that there are some topics that people just can’t get enough of.
If you are looking to start a blog, and particularly if you want it to rank and potentially start earning money, the trade off between the popularity of the subject and the number of competing blogs that are already out there is something that needs to be given serious consideration. Without further ado, let’s take a look at some of the most popular blog topics of them all.
Fashion
The blog is the modern day equivalent of the magazine, and if you look on the shelves in the newsagents, there is still a big choice of traditional fashion mags. Unsurprisingly, fashion blogs are similarly popular.
The industry is huge, and so are the opportunities for top bloggers when it comes to affiliate marketing possibilities and getting invited to attend the biggest fashion shows around the world. Of course, it is also a big pond with many, many small fish, so don’t underestimate the work it will take to become recognized as an influential fashion blogger. Make it into the upper echelons, though, and this is probably the most lucrative blogging sector of them all.
Gaming
The first thing to be very clear about when it comes to gaming is that it is not just for kids. Contrary to the popular media image of spotty, bespectacled teenage boys, the average gamer is well educated, female and in her mid-30s. The adult-oriented gaming industry is big business, and nowhere more so than in the casino sector.
There’s something special about a casino that really captures the imagination, even though there is no great mystery anymore – after all, casino gaming is more accessible than it has ever been in the internet age. This aspect of market segmentation is important to understand when creating a gaming blog, as it easy to fall into the trap of being too generalized.
For example, those casino players want to know about new slot games, the best strategies for improving odds when playing blackjack and so on. These are interests that are completely different to gamers intent on Fortnite or League of Legends.
Travel
It is often said that the internet has made the world a smaller place – whether that is true or not, people love to use it to learn more about far-flung corners of the globe, and there are thousands of travel blogs out there.
Again, this is an area in which it makes sense to appeal to a target niche as opposed to simply blogging about travel in general. There are plenty of examples of angles you could take here, such as budget travel, solo travel, senior travel or travel with pets, to name but a few.
Lifestyle
This is the original type of personal blog, and in terms of volume, it’s the most common type on the internet. With a lifestyle blog, you have the flexibility to cover the topics you want to talk about and inject your own personality into all your content.
Build a popular lifestyle blog with good traffic, and there are significant opportunities to generate some good returns as a social influencer and through affiliate marketing.
Food
You can’t go wrong with a food blog, and if cooking, baking or just eating is your passion, then this is a topic well worth exploring. It’s also an area in which you can easily start small, perhaps by sharing your favorite family recipes or reviewing restaurants in your home town, and allow the blog to grow and evolve at its own pace. You can be certain that food is never going to go out of fashion.
Music
People get incredibly passionate about music, and there are different approaches you can take to creating a successful blog in this sector. One it to focus on a particular type of music, such as jazz, hip hop or heavy metal, discussing classic bands or the latest big names entering the scene.
Alternatively, fan sites for individual musicians or bands can generate significant traffic. The challenge here is finding something unique to say that will set your blog apart from the rest. Including audio and visual content is a great start – look for content like interviews or cameo TV appearances as well as musical performances.
Finance
According to media experts, Generation Z is more financially savvy that those that came before it. In other words, finance is a hot topic and is trending with the most important and influential generation in the online age.
There are a wealth of blogging opportunities here, from traditional family budgeting tips to cutting edge technology-related subject matter around the likes of cryptocurrency and blockchain.
Sport
Sports fans are alongside music enthusiasts when it comes to passion. There is so much scope for analysis, speculation, reminiscence and rumor that you will never be short of something to talk about on a sports blog.
There is also a wealth of options when it comes to segmentation, whether you choose to blog about a specific team, tournament, league or sport. Any good sports blog needs to include good quality video content so that fans can discuss and analyze the most recent events.
Parenting
The thing about parenting blogs is that they can suddenly gain new followers from those who, a year earlier, had no interest in the topic.
Any new parent will be looking for tips, information and the opportunity to discuss challenges with like-minded people. It’s amazing how many lifestyle blogs morph into parenting blogs, following their owners’ paths through life.
