Note (October 2026): This 2015 guide recommended a 2.5% keyword density and nofollow on every external link; Google’s current guidance treats unnatural keyword repetition as spam and says ordinary links need no rel attribute, so those tips are corrected below.
To improve SEO on a Blogger (Blogspot) blog, make the blog visible to search engines, turn on HTTPS redirect, add a search description, write descriptive post titles of under about 60 characters, use custom permalinks, add alt text to images, link related posts naturally and connect Google Search Console. Keyword-density targets are not a Google rule.
Key Takeaways
- Blogger has built-in SEO settings: Visible to search engines, HTTPS redirect, search description, custom robots tags, custom redirects and a Google Search Console link.
- Google sets no keyword-density target and lists keyword stuffing as spam; write naturally.
- Ordinary external links need no rel attribute; use sponsored, ugc or nofollow only where they fit.
- Alt text is the most important image attribute, according to Google’s image guidelines.
- Google ignores the meta keywords tag and uses meta descriptions for snippets only sometimes.
Advanced SEO Guide for Blogger: This page is a practical Blogspot SEO Guide for anyone who publishes on Google’s Blogger platform, whether on a blogspot.com address or a custom domain. This Blogspot Advanced SEO Guide covers the on-page settings that still matter, checked against Google Search Central and Blogger Help documentation as of October 2026, and flags the older tips that no longer hold. Each original tip is below, with a correction where Google’s current guidance differs, in this Blogspot SEO Guide.
Advanced SEO Guide for Blogger/Blogspot Blogs
Title Of Posts
The post title matters because Google usually builds the clickable title link in search results from it, and Google describes the title as often the primary piece of information people use to decide which result to click. A clear, descriptive title that matches the post can win clicks even when the page does not rank first, while a vague or keyword-stuffed title loses them.
## : Blogger Help suggests keeping titles under 60 characters so they are not cut off; the original advice here was a title between 40 to 72 Chars range. Google itself sets no character limit and simply truncates long title links to fit the device width, so older guides that called this an “SEO Free Title” were describing a rule of thumb, not a Google requirement.
Keyword Density
Keyword density is an outdated metric: Google publishes no target percentage, and its spam policies list keyword stuffing, meaning repeating words or phrases so often that the text sounds unnatural, as a violation. Older Blogger guides claimed that if you don’t insert keywords properly and maintain a keyword density of 2.5% you would not rank, but no Google documentation supports a fixed figure. Write naturally and use the main term where it genuinely fits, such as the title, a heading and the opening paragraph.
## : The old advice to insert keywords upto 13 to 15 times was a common rule of thumb in 2015; it is not a Google guideline, and forcing one phrase into a post that many times risks the keyword stuffing Google warns against.
Blogger Post Links
The post URL (permalink) still matters for readers and search engines: Google recommends readable, descriptive words in URLs and hyphens rather than underscores between words. Breadcrumbs in search results do not make URLs useless. In Blogger it is better to use custom links (open the post, then Post settings, Permalink, Custom Permalink) and keep the slug short and descriptive. For example, if the topic is “Blogger SEO Guide” the URL could look like https://www.your-domain.com/2015/07/Blogger-SEO-Guide.html
Image Optimization
Image optimization helps posts appear in Google Images. Google’s image guidelines call alt text the most important image attribute, and Google also reads descriptive filenames, captions and nearby text. In short, Google pays more attention to the people using proper Caption, Title and ALT Tags in each image; in Blogger, select the image, click Edit and fill in the alt and title fields.
## : Linking an image to its own full-size file is a common Blogger habit, but either choice is acceptable: Google’s image guidelines do not say where an image should link, and no documented Google update penalizes images that link to the post URL. What Google does ask for is descriptive alt text, short descriptive filenames (not image1.jpg) and images placed near relevant text.
Provide Good Meta Tags
Meta tags help search engines and users understand a page, but they are not a ranking shortcut. Google states that the meta keywords tag is not used by Google Search and has no effect on indexing or ranking, and it uses a meta description for the snippet only sometimes, when it describes the page more accurately than on-page text. In Blogger, go to Settings, Meta tags and turn on Enable search description to add a summary of the blog.
Provide Nofollow External Links
Providing Nofollow external link is useful in specific cases, not for every outbound link. Google says ordinary links need no rel attribute; use rel=”sponsored” for paid or advertising links, rel=”ugc” for user-generated links such as comments, and rel=”nofollow” when you do not want your site associated with the linked page. In WordPress a nofollow option appears when adding a link, and Blogger has one too: click the link icon, choose Create/edit URL and tick Add ‘rel=nofollow’ attribute. Older guides said that in Blogger you need to add rel=”nofollow”
## : Add rel=”nofollow” only to links that are paid, user-generated or untrusted (or use the sponsored and ugc values), and review your links after completing the article.
Dofollow Internal Links
Internal links, the ordinary links between your own posts, need no rel attribute. They help Google discover pages and understand how they relate, and Google says every page you care about should have a link from at least one other page on your site.
Always remember to insert minimum 2 or 3 links in a post as a practical habit; Google gives no ideal number, only the warning that if a page feels over-linked, it probably is.
## : Add internal links where they genuinely help the reader, inside the text rather than in a bare list, and use descriptive anchor text that makes sense when read on its own.
Conclusion
This short Blogger Advanced SEO Guide covers the basics; the sections below add the Blogger settings and checks that matter most today. Thanks for reading. Sharing and comments are appreciated.
Thanks For Giving Us Your Precious Time. 😀
Blogger SEO Settings Checklist
Blogger groups its search-related options in the Settings menu. According to Blogger Help (checked October 2026), these are the settings worth reviewing on every Blogspot blog.
| Setting | Where in Blogger | What it does |
|---|---|---|
| Visible to search engines | Settings, Privacy | Must be on, or search engines are asked not to index the blog. |
| HTTPS redirect | Settings, HTTPS | Sends visitors to the secure https address; blogspot.com addresses are always HTTPS, and HTTPS availability applies to custom domains. |
| Custom domain | Settings, Publishing | Points your own registered domain to the blog. |
| Enable search description | Settings, Meta tags | Adds a summary of the blog that can help users choose it in search results. |
| Custom robots.txt | Settings, Crawlers and indexing | Replaces Blogger’s default robots.txt; a mistake here can block the whole blog, so leave it off unless you know you need it. |
| Custom robots header tags | Settings, Crawlers and indexing | Sets robots tags for the home page, archive and search pages, and posts and pages. |
| Google Search Console | Settings, Crawlers and indexing | Links the blog to Search Console so you can monitor indexing and search performance. |
| Custom 404 and custom redirects | Settings, Errors and redirects | Shows your own not-found message and sends deleted or moved URLs to a live page. |
Which Old Blogger SEO Tips Still Work?
Several tips in the original 2015 version of this guide reflected common advice of the time. This comparison shows how each one stands against Google’s current documentation as of October 2026.
| Old tip | Current guidance |
|---|---|
| Titles of 40 to 72 characters | Google has no title length limit and truncates to fit the device; Blogger Help suggests under 60 characters so titles are not cut off. |
| 2.5% keyword density, keyword 13 to 15 times | No target exists; Google’s spam policies treat unnatural repetition as keyword stuffing. |
| Nofollow every external link | Ordinary links need no rel attribute; use sponsored for paid links, ugc for user content and nofollow for links you do not want associated with your site. |
| Meta tags raise rankings | The meta keywords tag is not used by Google; a meta description may be used as the snippet. |
| Custom permalinks with the keyword | Still sensible: Google recommends readable words and hyphens in URLs. |
| Caption, title and alt tags on images | Still sensible: alt text matters most, plus descriptive filenames and nearby text. |
| 2 or 3 internal links per post | Useful habit, but Google sets no number; link where it helps readers, with descriptive anchors. |
How Do You Write a Good Blogger Post Title?
A good Blogger post title describes the post accurately and concisely. Google’s title-link guidelines ask for descriptive, concise text, a distinct title for every page and no repeated keywords. Put the main topic near the start, keep the title under about 60 characters as Blogger Help suggests, and check the length with the free word and character counter before publishing.
How Do You Hide a Blogger Post from Search Results?
Blogger offers two ways to keep content out of search results, according to Blogger Help:
- One post: in the post editor settings, under Custom robots tags, turn on No index.
- Whole sections: go to Settings, Crawlers and indexing, turn on Enable custom robots header tags, then set Home page tags, Archive and search page tags, or Post and page tags.
Use these sparingly. Archive and label pages can be useful to readers, and a wrong setting can remove important posts from Google.
How Do You Redirect an Old Blogger URL?
When a post is deleted or its URL changes, set up a redirect so visitors and search engines reach the right page. In Blogger, go to Settings, Errors and redirects, Custom redirects, then Add. Enter the old URL and its new destination, turn on Permanent if the original page is gone, then save.
Common Blogger SEO Mistakes
- Leaving Visible to search engines switched off after setting up a new blog.
- Repeating the target keyword until the text reads unnaturally.
- Using generic image filenames such as image1.jpg and leaving alt text empty.
- Adding nofollow to every outbound link, including useful references.
- Changing post URLs without adding a custom redirect.
- Editing custom robots.txt without understanding it, which can block crawling.
Going Beyond the Basics
Once the Blogger settings are right, the same principles apply as on any platform. These guides cover the next steps: on-page SEO for any website, how anchor text works in SEO, using schema markup to improve SEO and how page load time affects SEO.
Frequently Asked Questions
Is Blogger good for SEO?
Blogger can rank in Google like any other platform. It includes the core SEO settings, such as search visibility, HTTPS redirect, a search description, custom permalinks, custom robots tags and custom redirects, though it offers less control over templates and plugins than self-hosted WordPress.
What is the ideal keyword density for a Blogger post?
There is no ideal keyword density. Google publishes no target percentage and lists keyword stuffing, repeating words so often that the text sounds unnatural, as a spam policy violation. Use the main term where it fits naturally.
How long should a Blogger post title be?
Blogger Help suggests keeping titles under 60 characters so they are not cut off. Google sets no hard limit for title elements, but it truncates title links in search results to fit the device width.
Should I add nofollow to all external links on Blogger?
No. Google says ordinary links need no rel attribute. Use rel=”sponsored” for paid or advertising links, rel=”ugc” for user-generated links and rel=”nofollow” for links you do not want associated with your site.
Does Google use the meta keywords tag?
No. Google states that the meta keywords tag is not used by Google Search and has no effect on indexing or ranking. A meta description, by contrast, is sometimes shown as the search snippet.
How do I connect Blogger to Google Search Console?
In Blogger, open Settings and find the Google Search Console option under Crawlers and indexing. Linking the blog lets you monitor indexing and search performance in Search Console.
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5 Comments
@Rose Parker
great article for seo beginners..
regards
pooja
on page optimization is plays a vital role to success in internet business, many people only concentrate on backlinks, but the a good website or blog need a great foundation which can done with on page optimization. just follow the above points are enough to start a best online business. Thanks for sharing a useful post and helpful for many beginners.
A well-created post with clear and direct information and facts. Simple and sweet and useful!
nice article for seo beginners..
Yes, to perform SEO well in 2015, anchor text should be heavy on brand name.