Introduction It is often said that marketing reporting just sucks. One of the reasons is marketers still struggle to prove the ROI of marketing activities. But it’s important and is needed in every business. No matter how big or small clients and bosses always wants to know where their money is going. As we know that depending on the nature of business every entity has set of requirements. Marketing reporting software plays a crucial role in business maintenance. Data sources has kind of become nightmare in the digital marketing world. This basically means it’s time to get the help from…