If you are a digital marketing professional, or someone who works as a PR manager, or whoever, your job is related to communicating with people. And one of the best means of communication is email.
Anyway, the fact is that you send a lot of emails. Ah! Let us change the statement above a bit. You make a lot of professional emails.
Well, you know the difficulties, find the right emails, create a list of prospects, check emails, and finally write to them and send them later. And if you send emails manually, you know how much time it takes. We are here to help you reduce the time spent sending emails.
Well, if we say that you can save almost 70% of effort and time. It would be incredible, no? And it’s not a miracle or a dream. Today, in this article, we will review the tool that will help you in this task.
We are talking here about Snov.io Email Drip campaigns. Dive without further ado into the world of drip campaigns and find out what you can do on the platform!
1] Snov.io email drip campaigns
Snov.io Emails Drip Campaigns is a tool for email marketers, digital marketers, or other marketing specialists to help users save time when getting in touch with leads. How? Everything is simple. All you need to do is to create an email sequence with triggers, delays, and goals, then click the Start button.
Then, the platform does everything for you: the emails are automatically sent to the recipients. But how? Whenever the recipient performs a specified action defined by the campaign trigger, the next step takes effect. This way, you will not spend hours searching for people who have opened the email and need it.
2] Features of Snov.io Email Drip Campaign
Here is a list of the main features of Snov.io email drip campaigns. They are triggers and delays, personalized emails, plain text emails, template creation, and statistics.
1] Triggers and delays
Probably the most important thing about the platform. Triggers are defined as actions performed by the recipient that cause another action. They define the next stage of the campaign. At the moment, there are two triggers with options: the recipients opened the email and the recipient clicked on the link.
You can set the trigger time, in hours or days. Thus, when the recipient performs a defined action (defined in the trigger), the next step of the campaign begins.
Another characteristic is delay. You can postpone sending the email after the trigger. Thus, prospects will not receive emails from you right when they perform the trigger action. Delays can also be configured in hours or days.
2] Custom Emails
Personalization is the key to success. People favor personalized emails and are more willing to respond to them. This way, you will be more likely to convert one more person. I even hope people. On the platform, you can add a human touch to the subject line and the body of the email. In the first, you can add the first name or last name.
But the body of the email … Wow, you can make it as personal as you want. If you upload the prospect list into the system with columns containing data about the company for which the person is working, the sphere to which they are connected, or any other data, you are really lucky! The email will certainly appear to have been created for that particular person.
3] Send plain-text emails
The world, especially digital, is full of color. Are you sure you want to be just another person who sends out the cacophony of colors? Glossy emails can be annoying if they are not executed correctly. In addition, ESPs are not in favor of image-based emails.
And it’s a great opportunity for you to create a perfect plain text email with Snov.io Drip Campaigns. These emails go into the inbox more often and that’s what you need.
4] Template creation
When you create an email in drip campaigns, you have the option to save this template for later and use it in the other campaign. Is not it practical? Seems to be.
This way, you will not spend more than half an hour or more composing a new message. Just save it for later and enjoy it when you need to add or delete something.
5] Statistics
This is what everyone needs to know if emails have arrived in the inbox if they have been opened, clicked on the link in the body of the message, or answered the message… And you can have all this information. You can learn a lot more if you need it. You can even see the details of each recipient.
Final Thought
Snov.io Drip Campaigns is an excellent tool for all email marketers. It will save time and money. By the way, the price is not that high, starting at only $29. And what’s more, they offer freemium. So you can try it and see if the platform is worth dealing with or not. But it seems to me that it is really worth.
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