Note (October 2026): This 2017 review has been updated. Several offers it described, including a $5 monthly push credit and 10,000 emails for $32, are no longer listed; current limits and prices are given below.
SendPulse is a multichannel marketing platform, founded in 2015, that combines email campaigns, transactional SMTP email, web push notifications, bulk SMS, chatbots and a CRM. As of October 2026, its free email plan covers up to 500 subscribers and 15,000 emails a month, and paid email plans start at $9.60 a month billed annually.
Key Takeaways
- Free email plan (October 2026): up to 500 subscribers and 15,000 emails per month, with more than 130 templates and 5 automated flows.
- Free SMTP plan: 12,000 transactional emails per month at up to 50 messages per hour.
- Web push is free for databases of fewer than 10,000 subscribers.
- Several 2017 offers in the original review (the $5 push credit, $32 for 10,000 emails) are no longer listed.
- Best fit: small teams that want several channels in one dashboard; large senders should compare per-email costs.
“Content isn’t the king” anymore! Marketing and promotion is. Do you really believe that without getting the right kind of audience and eye-balls, you can just pop on top of the Search results? Especially considering the competition these days?
SendPulse – Integrated Email, SMS, & Web Push Notifications
No, Nope, Nada. And even if you do rank on top, relying on Google alone for conversions and sales leaves many potential customers unreached. Owned channels such as email, SMS and push notifications let you contact people who have already shown interest.
Because honestly, E-mail marketing, consumer analysis, and other promotional methods didn’t just break out of their eggshells for nothing, they’re here because the industry demands it.
How is that relevant to this article? Well it is; this being a SendPulse review. SendPulse was founded in 2015 as an email marketing platform and, according to the company, had more than 200,000 customers as of July 2026.
What is SendPulse?
If this is the first time you are hearing of SendPulse, here is a short introduction.
SendPulse is a multichannel marketing platform that combines email campaigns, transactional email (SMTP), web push notifications, bulk SMS, chatbots, a CRM and landing pages in one account. As of October 2026, its free email plan covers up to 500 subscribers and 15,000 emails per month.
It offers:
- Free Email Marketing tools.
- Pre-Designed Email templates.
- Drag and Drop Email template builders.
- Easy Import/export of lists.
- Detailed, Illustrated, Charted Reports.
- Free Push Notifications
- Powered with AutoResponders.
- Push notification monetization (promoted in 2017; SendPulse’s current web push pages no longer mention a payout or credit program).
- Free SMTP Server
- Send BULK SMS!
- AI features: in 2017 SendPulse promoted predictive analysis; as of October 2026 its email product includes an AI Assistant that writes, improves, re-tones and translates email copy.
SendPulse has marketed AI features since its early years. The original 2017 claim that its predictive analysis was not available in any other tool could not be independently verified, so treat it as the marketing position of that time.
The sections below look at each feature in more detail.
SendPulse Review: Detailed Features Analysis
Ease of Creating Campaigns:
What’s the primary purpose you’d want with any E-mail marketing tool? Creating E-mail campaigns, of course right?
The SendPulse team took good care of it. You can create campaigns with just couple clicks from the dashboard. There’s a direct “create campaign” button on the top-left corner you can utilize, no mess to make.
Import List:
Before coming over to SendPulse, I was using MailChimp as my E-mail marketing tool of choice, so after the migration I was wondering about the list-migration process.
Well fortunately, they’ve got an “import list” option on the dashboard as well which lets us import lists directly from other platforms to SendPulse easily.
Detailed Reports:
SendPulse campaign reports cover opens, clicks, delivery and error statistics, plus geographic data, so you can see how each campaign performs.
AutoResponders:
SendPulse originally offered three kinds of autoresponders (now part of its Automation 360 flow builder, which includes 5 automated flows on the free plan as of October 2026):
- New Subscriber Alert.
- Specific Date Based.
- Event Based: Clicks, Opening E-mails etc.
A/B Tests:
A/B tests come in handy when you’re determining which of your campaigns are doing better than the others.
Or maybe you can make slight changes to your campaign, a color combination or maybe the font and the whole game changes for you.
Well that’s what you can unveil with A/B tests from SendPulse!
Pre-Designed Email Marketing Templates:
SendPulse includes more than 130 editable email templates on every plan, including the free one (as of October 2026). All you’ve got to do is choose the ones which fit your audience and theme best!
Honestly, those plain-text E-mails don’t cut it anymore! I mean it’s the 21st century, people crave for something unique, something different, they won’t even scroll down to the next paragraph if your mails are the same old boring “buy my product” thing.
The best part is you get the themes designed and categorized into specific categories, so doesn’t matter if you need one for the Christmas or Black Friday, they’ve got one for everyone.
In the original 2017 comparison, this was where SendPulse stood out against MailChimp, although template style is a matter of taste. If you take a glance at the MailChimp templates, you’d notice they’re purely “business” flavored, the tint of fun and attractiveness is clearly missing.
Design E-mail Templates Yourselves using Drag and Drop:
If you want to design your own templates or maybe modify the existing ones, that you can do with extreme ease just by dragging and dropping a number of elements from the sidebars to the workspace. No codes needed!
For eg. On the left sidebar there are quite a number of elements you can make use of.
And on the right there’s a customization panel that lets you customize every single element of that template.
So grabbing some eyeballs won’t be a problem that’s for sure.
Push Notifications:
Web push notifications are short browser messages that reach opted-in subscribers on desktop and mobile, even when they are not on your site.
They’re more effective compared to E-mails as they don’t need to “open” anything, and these pop up on the device corners by themselves.
Also, they’re well equipped with a snippet image and just enough text to get themselves clicked.
Setting them up is a piece of cake, you just select your domain, select the subscription request type, add an image and you’re good to go!
As of October 2026, SendPulse says web push notifications are free for databases of fewer than 10,000 subscribers; above that, the price depends on the number of subscribers.
Get $5 for Free!
In 2017 SendPulse advertised a $5 monthly credit for push users who gained at least one subscriber that month. That offer is not listed on SendPulse’s current web push pages, so do not count on it.
Free SMTP
In case you don’t know, SMTP servers can be used to send bulk E-mails. Now you can either go out and empty your wallets with other profit-seeking companies, or you can just make use of the free SMTP servers SendPulse provides.
As of October 2026, the free SMTP (Basic) plan includes 12,000 emails per month at up to 50 messages per hour, which suits low-volume transactional email such as sign-up confirmations and receipts. The 1,000 MB bandwidth allowance mentioned in 2017 is no longer listed.
Paid SMTP plans start at $59.88 a month for 100,000 emails (Pro, billed every six months), and pay-as-you-go SMTP credit starts at $15 for 10,000 emails. Compare per-email costs with other providers before committing.
Check whether the 50-per-hour limit fits your volume before relying on the free SMTP tier.
SMS
As I mentioned in the initial paragraphs of this piece, you get to send bulk SMSs from SendPulse as well. Just write the text, select the recipients, and off you go!
SendPulse keeps bulk SMS in the same account as email, web push and chatbots, and its Automation 360 flows can combine those channels in one sequence.
Pricing Plans
Now let’s have a look at what’s SendPulse asking in return for all those marketing wizards! There are two primary things I love with it comes to “pricing” with SendPulse:-
- Most of the features are available for free!
- Custom Pricing: Every feature has its own pricing plan, so if you need an upgrade to your E-mail campaign and not the SMS’s, you pay just for the E-mail package and not SMS!
Email Marketing:
First of all, they offer a “dynamic” pricing with their Email Campaigns package. Meaning you enter the number of subscriber’s you’re expecting ,and they’ll display a custom package for you.
Pay as you go:
This is a feature where you get to select how many E-mails you’ll be sending, so you pay only for what you use and not for subscribers!
The 2017 price of $32 for 10,000 emails is out of date. As of October 2026, SendPulse lists 10,000 pay-as-you-go emails at $48 on Standard, $57.60 on Pro and $80.64 on Enterprise, and purchased emails stay valid for a year.
SMS Plans:
SMS prices depend on the destination country. The 2017 low of $0.012 per SMS is no longer a reliable guide, so check SendPulse’s SMS price list for your country.
A.I (Technically Free, Literally paid!)
In 2017 the AI analysis was the only paid-only feature. As of October 2026, the free email plan is capped at 500 subscribers and 15,000 emails a month, and dynamic segmentation and email verification start on the Pro plan.
The good news is, you can upgrade any of your packages, either the E-mail or the SMS Package and your AI analysis would get activated!
In practice, the real cost question is which email plan you need, because that sets your subscriber limit and feature set.
Final Words:
For background, SendPulse says it was one of three finalists of The Next Web SCALE, an early-stage growth program for startups, in 2016.
Verdict: SendPulse suits small businesses and bloggers who want email, SMS, web push and chatbots in one account with a usable free tier. Teams with large lists should compare its paid tiers with other email platforms and test deliverability with their own list before migrating. 🙂
SendPulse Pricing at a Glance
The table below summarizes SendPulse’s published prices as of October 2026. Email plan prices are the starting prices for up to 500 subscribers with annual billing (20% discount); prices rise with list size.
| Product | Free tier | Paid starting price |
|---|---|---|
| Email marketing | Up to 500 subscribers, 15,000 emails/month | Standard $9.60/month, Pro $11.52/month, Enterprise $16.13/month (annual) |
| Email pay-as-you-go | None | 10,000 emails: $48 (Standard), $57.60 (Pro), $80.64 (Enterprise); valid one year |
| SMTP (transactional) | 12,000 emails/month, 50 per hour | Pro $59.88/month for 100,000 emails; pay-as-you-go from $15 for 10,000 |
| Web push | Free under 10,000 subscribers | Priced by subscriber count |
| Bulk SMS | None | Priced per message by destination country |
The Enterprise email plan requires at least 2,500 contacts and adds unlimited users and dedicated support. All paid plans include 24/7 live chat and email support, according to SendPulse. Prices change, so confirm them on the SendPulse pricing page before you buy.
What Can SendPulse Do Today?
As of October 2026, SendPulse lists these product lines:
- Email marketing: drag-and-drop builder, 130+ templates, A/B tests on subject lines and body content, tags, variables and dynamic segmentation.
- AI Assistant: generates email text, improves existing copy, adjusts tone of voice and translates into ten languages.
- Automation 360: automated flows that mix emails, SMS, web push and chatbot messages.
- Chatbots: for WhatsApp, Telegram, Instagram, Facebook, TikTok and Viber.
- CRM, landing pages and pop-ups: sold as separate products with their own pricing.
- Integrations: an API, an MCP server and connectors such as Zapier, Make and WordPress.
If you send order confirmations or password resets, read our guide to transactional email types and best practices before choosing between the marketing and SMTP products.
SendPulse Pros and Cons
| Pros | Cons |
|---|---|
| Email, SMTP, push, SMS and chatbots in one account | Free email plan caps at 500 subscribers |
| Free web push for databases under 10,000 subscribers | Free SMTP is limited to 50 messages per hour |
| Separate pricing per product, so you pay only for channels you use | Costs add up when you buy several products separately |
Who Should Use SendPulse?
SendPulse fits small businesses, bloggers and online stores that want to test several channels without paying for each one up front. The free tiers let a new list grow to 500 email subscribers and nearly 10,000 push subscribers before any bill arrives.
Larger senders should compare per-email costs and deliverability with other providers. Our list of Mailchimp alternatives with lower restrictions and the best SMS marketing platforms are useful starting points.
How to Get Started With SendPulse
- Create a free account and choose the product you need first (email, SMTP, push or chatbots).
- Import your existing contact list; SendPulse supports list import from other services.
- Set up sender authentication for your domain so your messages are less likely to land in spam. Our guide to email authentication for businesses explains why this matters.
- Pick a template, edit it in the drag-and-drop builder and send a small test campaign.
- Review opens, clicks and bounces, then use A/B tests to refine subject lines.
For channel-specific setup, see our overview of push notification service features and these ways to improve email sender reputation.
Frequently Asked Questions
Is SendPulse free?
SendPulse has a free email plan for up to 500 subscribers and 15,000 emails per month, a free SMTP plan with 12,000 emails per month, and free web push for databases under 10,000 subscribers, as of October 2026. SMS is paid per message.
How much does SendPulse cost?
As of October 2026, SendPulse email plans start at $9.60 a month (Standard), $11.52 (Pro) and $16.13 (Enterprise) for up to 500 subscribers with annual billing. Prices rise with list size.
Can SendPulse send SMS and WhatsApp messages?
SendPulse offers bulk SMS priced by destination country and chatbots for WhatsApp, Telegram, Instagram, Facebook, TikTok and Viber. Automation 360 flows can combine these with email and web push.
When was SendPulse founded?
SendPulse was founded in 2015 as an email marketing platform. The company says it had more than 200,000 customers as of July 2026 and has offices or representatives in the U.S., Brazil, Mexico and Ukraine.
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1 Comment
Hey Harshil,
SendPulse is considered as automatic mechanism which really helps to maximize the main metric of email marketing – newsletter open rate. It is one of the easy way to send newsletters to the Customers.
SendPulse is a completely new approach for our business and marketing goals that is fully based on automation.
Email marketing is impossible without sending automated emails and this tool is very effective to fix such problems in very simple manner. Eventually, thanks for sharing your experience in brief.
With best regards,
Amar kumar