Note (September 2026): This list has been checked against each tool’s current status. Qwaya has closed (its website now redirects to Funnel), Perfect Audience’s website no longer loads, Driftrock now focuses on automotive lead generation, and Facebook Ads Manager is now Meta Ads Manager.
The core Facebook ad tool is Meta Ads Manager, Meta’s free dashboard for creating, targeting and reporting on ads across Facebook, Instagram, Messenger and Audience Network; you pay only for the ads themselves. As of September 2026, third-party tools such as Hootsuite (ad management), Vaizle (analytics) and AdView (ad-comment replies) add reporting, scheduling or comment handling on top of it.
Key Takeaways
- Meta Ads Manager is free to use and is where every Facebook ad campaign is ultimately built; you pay only for ad delivery.
- Hootsuite manages Facebook, Instagram, X and LinkedIn ads and boosted posts from one dashboard; its paid plans started at $99 per user per month (billed annually) as of September 2026.
- Vaizle and AdView are add-ons for analysis and ad-comment moderation, not replacements for Ads Manager.
- Two tools from the original list are no longer a safe choice: Qwaya has closed, and Perfect Audience’s website did not load when checked in September 2026.
- Driftrock still exists but is now an automotive lead-generation platform, not a general Facebook ad tool.
In today’s digital world, social media platforms are essential for businesses to connect with their target customers. Facebook is a particularly powerful platform that offers great opportunities for businesses to engage with users and turn them into loyal customers. Smart marketers use Facebook ad tools to make the most of this platform.
These tools are valuable resources that give businesses an advantage. They help optimize advertising campaigns, increase brand visibility, and achieve impressive returns on investment. In this guide, we will explore Facebook ad tools, their features, benefits, and how you can use them to boost your marketing efforts.
Top Facebook Ad Tools
Vaizle
Vaizle is a marketing analytics platform that, as of September 2026, describes itself as an AI marketing analyst. It offers ad analytics for Facebook (Meta), Google, LinkedIn, Amazon and TikTok ads, which makes it easier to track and understand how your ad campaigns are doing. It has a user-friendly interface and strong analytics that give you valuable information about how well your ads are performing. You can see things like how engaged people are with your ads, how many people your ads reach, and how many people are converting into customers.
By using Vaizle, you can make smart decisions based on data, improve your ads, and save time while making the most of your Facebook advertising strategy.
What’s more, Vaizle includes competitor research tools, such as an ad-spy feature for viewing other brands’ ads, and exports to Google Sheets and Microsoft Excel. The audience targeting itself is still set inside Meta Ads Manager; Vaizle helps you judge which audiences and ads are working so you can adjust them there.
Hootsuite Ads
Hootsuite Ads tool is a really helpful and flexible platform that makes it easy to create, manage, and improve your social media ad campaigns. According to Hootsuite’s help center, it lets you create and manage ad campaigns on Facebook, Instagram, X and LinkedIn, boost organic posts, and see performance metrics at the campaign, ad set and ad level, including for ads created directly in each network’s own ads manager.
Using Hootsuite Ads, you can make your advertising work more efficiently, save time, and get better results on Facebook and other social media platforms. It’s a great tool to boost your marketing efforts and reach your target audience effectively.
Drift Rock
Driftrock is a lead-generation platform that, as of September 2026, specializes in the automotive industry, describing itself as an automotive customer acquisition platform. It doesn’t matter if you’re advertising on Facebook, Google, or LinkedIn – Driftrock has a dashboard that brings everything together and makes managing campaigns simple and stress-free.
Using Driftrock, car brands can collect leads from Meta Lead Ads, Google, TikTok, LinkedIn and other sources in one hub, filter out invalid or duplicate leads, and send them to their CRM. It is best suited to automotive advertisers rather than general small businesses. The platform also has powerful targeting features that help you reach the right people at the perfect time. It’s a handy tool that simplifies advertising and ensures you get the best results from your campaigns.
Qwaya
Qwaya was a Facebook ad management tool with features to help campaigns work better. It has since closed: as of September 2026, qwaya.com permanently redirects to the website of Funnel, a marketing data platform, so the features below describe the tool as it was. You can do things like A/B testing, ad rotation, and bulk editing to fine-tune your campaigns and get better results. Qwaya also offered detailed reports about how ads were doing. Advertisers who want A/B testing today can use the testing feature built into Meta Ads Manager.
Creating ads with Qwaya was designed to be easy. You can use special templates to design your ads, and they have a search engine that helps you find the right people on Facebook for your ads. It’s a handy tool that makes advertising simpler and more effective.
AdView
Sometimes, people might leave comments on your ads, and that’s totally okay! Adview, developed by Synaptive and sold as an app in the Hootsuite App Directory (listed at $6.99 as of September 2026), helps you monitor and reply to comments on Facebook and Instagram ads from inside a Hootsuite stream. You can respond to comments right away or use pre-made templates for quick replies.
Adview also shows you which ads are getting the most comments, and it has a useful filter feature to help you organize and find comments that you’ve already read and replied to. It’s a helpful tool to keep your ad interactions organized and efficient.
Perfect Audience
Perfect Audience was a self-serve retargeting tool, similar in purpose to AdRoll. Marin Software sold the Perfect Audience business to SharpSpring in November 2019, and Constant Contact acquired SharpSpring in August 2021. When checked in September 2026, the perfectaudience.com website did not load, so confirm the service is still available before planning around it. It helps advertisers find and connect with their ideal audience.
Retargeting might seem easy at first, but it’s actually more complex than you might think. That’s where Perfect Audience comes in handy. It acts as a helpful guide, offering the support and expertise you need to navigate the intricacies of retargeting effectively.
Facebook Ads Manager
We must include Facebook Ads Manager in this list. Now called Meta Ads Manager (Facebook, Inc. renamed itself Meta Platforms on October 28, 2021), it is Meta’s own free tool for creating ads that reach specific groups of people on Facebook, Instagram, Messenger and Audience Network. You pay only for the ads you run, and there is an Ads Manager app for iOS and Android.
This tool is easy to use, so you can create, manage, and improve your campaigns without any trouble. It looks a lot like regular Facebook, so it’s familiar and simple for beginners. As you get more experienced, you might want to try more advanced Facebook marketing tools, but Ads Manager is a great place to start.
Conclusion
Facebook Ads tools are a set of strong and useful resources for businesses and advertisers to meet their marketing goals. They help with creating ads, finding the right people to show them to, and tracking how well they’re doing. These tools are powerful and can improve the performance of your ads, reach the people you want to target, and get more conversions.
Facebook Marketing Tips for Small Business.
Which Facebook Ad Tools Still Work? Status Check
The table below summarizes the status of each tool in this list as of September 2026, based on each company’s own website or help pages.
| Tool | Main use | Status (September 2026) | Cost |
|---|---|---|---|
| Meta Ads Manager | Create, target, test and report on Facebook, Instagram, Messenger and Audience Network ads | Active | Free; you pay for ads |
| Hootsuite | Manage Facebook, Instagram, X and LinkedIn ads and boosted posts alongside organic posts | Active | Plans from $99 per user per month, billed annually |
| Vaizle | Ad and social analytics, competitor ad research, reports | Active | 69+ free tools; paid tier available |
| AdView (Synaptive) | Monitor and reply to Facebook and Instagram ad comments in Hootsuite | Listed in the Hootsuite App Directory | Listed at $6.99 |
| Driftrock | Automotive lead capture and routing from Meta Lead Ads and other sources | Active, automotive focus | Not published |
| Qwaya | Facebook ad creation and A/B testing | Closed; site redirects to Funnel | Not available |
| Perfect Audience | Retargeting | Website did not load when checked | Unverified |
How Is a Facebook Ad Campaign Structured in Meta Ads Manager?
A Facebook ad campaign in Meta Ads Manager has three levels: campaign, ad set and ad. Every third-party Facebook ad tool works with these same three levels, so understanding them makes any tool easier to use.
- Campaign: you name the campaign, choose its objective and declare any Special Ad Category it falls into.
- Ad set: you choose the performance goal, the budget (daily or lifetime), the schedule, the audience and the placements.
- Ad: you pick the ad format and enter the copy and media (images or video).
What Campaign Objectives Can You Choose?
According to Hootsuite’s Facebook advertising guide, Meta Ads Manager offers six campaign objectives:
- Awareness – introduce your brand to a new audience.
- Traffic – send people to a web page, app or Facebook Page.
- Engagement – find people likely to take a specific action.
- Leads – bring new potential customers into your sales funnel.
- App promotion – get people to install or use your app.
- Sales – find people most likely to buy your product or service.
When you track campaign links outside Meta, the free query string builder can help you add consistent tracking parameters to landing-page URLs, and the query string parser can check them.
How to Choose the Right Facebook Ad Tool
Most small advertisers only need Meta Ads Manager. Add a third-party tool when it solves a specific problem that Ads Manager does not handle well for you.
- You manage several social networks: a social media management platform such as Hootsuite puts Facebook, Instagram, X and LinkedIn ads next to your scheduled organic posts.
- You need clearer reporting: an analytics tool such as Vaizle turns ad data into reports and exports to spreadsheets.
- Your ads attract many comments: a comment tool such as AdView helps you reply quickly from one place.
- You run lead ads at scale in the car industry: Driftrock routes Meta Lead Ads leads into CRMs.
Before paying for any tool, check that it is still actively maintained. As this list shows, Facebook ad tools change quickly: of the seven tools originally featured here in 2023, one has closed and another’s website no longer loads. For broader planning, see these guides to social media marketing strategies and analyzing competitors’ digital marketing strategies.
Frequently Asked Questions
Is Meta Ads Manager free?
Yes. Meta Ads Manager is free to use; advertisers pay only for the ads they run on Facebook, Instagram, Messenger or Audience Network.
What happened to Facebook Ads Manager?
Facebook Ads Manager is now called Meta Ads Manager. The change followed Facebook, Inc.’s rename to Meta Platforms on October 28, 2021; the tool still runs Facebook ads.
Is Qwaya still available?
No. Qwaya has closed, and as of September 2026 qwaya.com permanently redirects to the website of Funnel, a marketing data platform.
Can Hootsuite run Facebook ads?
Yes. Hootsuite’s help center says its Social Advertising feature can create and manage Facebook, Instagram, X and LinkedIn ad campaigns, boost organic posts and report performance at campaign, ad set and ad level.
How do I manage comments on Facebook ads?
Comments on Facebook ads can be handled through Meta’s own tools, or through add-ons such as AdView, a Synaptive app for Hootsuite that lets you monitor and reply to Facebook and Instagram ad comments and save reply templates.
