App-promotion requires a mixture of many approaches and methods to be effective. Unfortunately, there’s no ideal option that will suit all applications. Therefore, working out your marketing strategy is a top priority.
You should take into account your features and combine the most effective tips. Let us give you guidelines that could be helpful in that.
ASO optimization as a priority task
Your initial task is to optimize your app to be attractive to the target audience. The optimization comprises 7 aspects: keyword research, title, subtitle, description, keyword field (for iOS), icon, and screenshots. We’re going to provide tips for all of them.
The icon of your app is the first that catches the interest of a potential user. Screenshots complete the first impression. Thus, there are two requirements: they should be engaging and display your functions. It’s also recommended to use captures i.e. text with keywords on your screenshots. It will help you with indexation.
The next aspect is keyword research. You can do it yourself or address an ASO manager, e. g. of key app. top. Your task is to find keywords that users may enter to search for your app. The more search requests you find, the better.
The thing is to identify a core. It’s a word that is the best definition of your app. For dating apps, it could be dating, singles, etc. After that, you can create word combinations to expand a keyword cloud. It could be noun+noun, noun+verb, noun+adjective, or noun+adverb phrases.
All of them have to relate to your app and its features. Note that keywords have difficulty scores. It depends on the number of words in the phrase. Based on it, there are short- and long-tail keywords. Long-tail ones are less competitive, and you should use them for motivated installs.
Title and subtitle (iOS) or short description (Android) should include keywords. These have to be the most relevant and popular search requests as they influence your rank.
The number of symbols is restricted: 30 for both fields in the App Store, 50 and 80 characters respectively in Google Play. Thus, consider the keywords to enter thoughtfully. In the keyword field of the App Store, there are 100 characters at your disposal. Type relevant words one by one, using commas without spaces.
A description is of great importance for app-promotion in the Play Market. In turn, the App Store algorithm doesn’t consider it for calculating your rank. Write 3-4 structured paragraphs concerning your main features. Highlight your benefits compared with your competitors.
List functions that your potential users can enjoy. Also, insert 7-10 keywords in your text naturally – they shouldn’t hit the eye of a reader. Having optimized your app, you are ready to proceed with keyword promotion.
Buying motivated installs for app-promotion
Motivated installs by keywords help you to enhance your position. Its main idea is to make you visible so that you can get organic traffic. If your app is optimized, and you’ve chosen the right keywords, the results of the promotion will be long-standing.
You need competitive and clear keywords to run your advertising. Firstly, you choose the easy and most popular keyword. But if you are already in the search results, you can use a keyword with medium difficulty. You should start your campaign with test installs to determine the number of future installs.
You order 10-15 installs for 4-5 keywords and follow the dynamics of your rating. There is a tendency for the position of the application to fall in the first days of promotion. But after that, the growth compensates for the losses and improves the rank.
After the test campaign, you do not order a huge number of installs at once, the algorithm will consider it suspicious and you will be able to lose the existing rating. You should buy up to 20 installations a day. This is the optimal amount.
There are two types of motivated installs: made by bots or real people. If you need a small number of downloads, you should order installs from real people. They enter a keyword, search for your app, download it, and simulate in-app activity.
The primary advantage is that you can ask users to keep an app on their phones and repeat these actions. That will guarantee a higher retention rate and positively affect your rank. It’s irrelevant to address real people if you want to order a large number of installs.
A human factor may spoil your campaign as you can’t track the accuracy of all of the users. Bots are more reliable in this case. So, choose a certain type depending on your aim.
Summing up
All in all, we have worked through the starting points of your marketing campaign. Summarizing, your strategy should comprise the following phases.
- App Store Optimization: analyze and improve all aspects of your app. Use keywords in the title, subtitle, and description to boost your rank.
- Keyword promotion: it improves your position and makes your app visible. You can choose either bots or real people for motivated installs.
To get free tips for your further strategy, consult a manager of keyapp.top. We wish you every success with your app-promotion!
