Internet Marketing

How to Use Discord As A Marketing Tool: Sales and Community Building

In today’s digital era, it is no surprise that gaming has become more popular than ever. With the introduction of social media platforms such as Facebook and Instagram, gamers are able to connect with each other in a way that was never seen before. Discord is just another form of communication for gamers to use to stay connected while playing games together.

How to Use Discord to Market Your Business?

How to Use Discord

In today’s blog post, we will be exploring how you can use Discord as a marketing tool to both grow your audience and increase sales through customer engagement.

Create an online community

Discord is an excellent tool for creating a community online. With the chat feature, you can discuss your mutual interests, give each other feedback on games, and share tips with one another about how to play certain games.

This type of engagement will make customers feel more accepted by the company’s brand as it shows that they are willing to listen and have discussions with their audience.

Making use of Discord bots

It takes just a few minutes to set up some discord bots which could be used in both marketing campaigns or inside your communities to engage users through polls or quizzes, which helps them interact with one another while encouraging discussion around specific topics of interest.

Provide advice

Offer advice to gamers who are interested in playing the game and help them get started. This will provide a sense of security for new customers by providing helpful tips that they might not find elsewhere, as well as show your willingness to step in if needed for extra support.

Encourage feedback

When it comes down to marketing campaigns on social media platforms such as Facebook or Instagram, one thing companies often forget about is their reviews from previous games. Make sure you’re using this information when designing new products so that there can be more involved in the campaign than just your company.

Engage in conversations

One thing that can make marketing campaigns such as these difficult is how easy it can be for gamers who are not interested in what we’re selling but more so just looking for tips and suggestions from other players online.

How can our product stay relevant? The answer is simple! Engage with those customers yourself! Answer their question while being polite and professional about it, so they don’t think you’re spamming them at all.

Share news

Keep your audience updated with the latest news in gaming and upcoming releases. This can be a great way to grow an audience when done right, so make sure you’re only sharing details about products that are relevant to those who may be interested!

Focus on your community

We all know how important it is for us as gamers to have friends around us at times. How do we go from having just acquaintances online to making real-life connections?

Hosting events through Discord where people come together with their communities would not only help promote our game but also create more meaningful relationships within this group of people that share common interests.

Share it on social media

How do you get people to check out your Discord? How about using Facebook, Instagram or Twitter as a way of advertising it.

You can share the invite link on social media and also mention how fun it is, enticing more gamers to join in! This is one of the most cost-effective and easiest ways of getting people to join your community.

Create contests with prizes

People will want to sign up for any type of contest if there’s something valuable at stake – so what better place than within your game community where they already spend hours each day playing games together.

If they are rewarded for signing up, then this will encourage them even further to stay engaged with us through our app online. Prizes could range from free downloads, exclusive merchandising or early access before others have gotten their hands on the game.

Create a discord for your game

As the developers, you can create discord that is specific to your game. This way, players will be able to communicate with each other without ever leaving Discord and going back into their games which could cause them to play longer than what they originally planned. You can also keep a close eye on what players are talking about and how they are interacting with each other.

It is important to remember that we want our player’s experience to be enjoyable, so it would benefit the game developers if you were able to find out where there may be issues or bugs in your game before launching them for all of their customers to see.

Advertise it

The best way to use Discord as a marketing tool is by advertising it. Make sure that you are using all of your social media platforms, such as Facebook and Twitter, to post updates about the game or what new features have been added.

You may also want to consider sending out emails with messages about the game while they’re happening for players who may not check their social media often enough.

Collaborate with competitors

One of the ways that Discord can be used as a marketing tool is by collaborating with another game company. If you are releasing a new map, for example, then it would make sense to collaborate and release it at the same time so players will have an incentive to play both games. Moreover, you can collaborate with other game companies that share the same audience.

Include a Discord link in the game

Another way to use Discord as your marketing tool is by including it within the actual gaming experience. This may be through an invitation button, for example, that would invite players into a private chat room where they can connect with other people who are playing on the same level and have similar achievements.


Ultimately, you want to use Discord as your marketing tool for a variety of different reasons. Whether you are using it to grow your audience or increase sales through customer engagement, at the end of the day, it is all about building relationships with gamers that will keep them coming back to play more and buy more games from you in return.

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About the author

Alena Sham

As a seasoned content writer, Alena Sham has a passion for creating compelling, informative, and engaging content. With 12 years of experience in the industry, Alena has worked with clients from various niches, including technology, finance, health, and lifestyle, among others.