SMS marketing is often considered to be useless, cheap and interfering. But in reality, it is highly efficient, cost-effective and a key component of successful marketing.
Not many digital marketers pay enough attention to SMS marketing, but in fact, it is an extremely viable marketing option. And because of the fact that most marketers simply choose to ignore this medium, you have a much better chance to succeed at it.
In this post, I’m going to review an excellent bulk sms app for iOS that can give your marketing campaign an absolute advantage over others. It works in duo with Atomark SMS Service and is an excellent tool for sending mass sms via your iPhone or iPad.
But first, let’s have a look if SMS marketing is something you should be doing.
1. Text messages are generally read within 5 seconds. This is the quickest of all marketing mediums.
2. Of all the SMS messages you send, 98% of them are read by their recipients. This, again, is the best interaction-ratio. E-mails come second with a 22% reading percentage.
3. Sending coupons through SMS is a brilliant idea that you can use. These coupons through SMS are 10 times more likely to be redeemed.
4. An average person receives around 178 SMS per month. But the same person receives around 1,216 e-mails per month. It is way too easier to stand out with SMS than it is with emails.
5. Moreover, SMS has the best CTR of 19%, when e-mails have an average CTR of just 4.2%.
All these statistics show that you have to get involved in SMS marketing as soon as you can.
But do you have a particular service in mind that you can use?
I was once in the same dilemma as you.
A friend of mine suggested Atompark SMS Service, and I must say I’m truly impressed with what they have to offer.
I believe there are 3 things that you should check in every SMS marketing service.
- Reach
- User-Friendliness
- Tracking and Reports
Let’s evaluate AtomPark SMS service on these exact 3 aspects.
1. Reach
The World is now a global village, and you can’t be limited to certain national and local boundaries. It is absolutely imperative that your SMS marketing service can be used across the globe.
AtomPark SMS can be used in over 200 countries, and you can send SMS to over 800 networks across the globe. This is what, in my opinion, makes it an excellent marketing tool.
It does not matter where your target audience is located. You can always reach them. And since a lot of SMS marketers don’t target their prospects across the globe, you have a real chance to stand out.
2. User-Friendliness
I found AtomPark SMS to be very user-friendly. The interface, in particular, is extremely simple and easy-to-use.
Moreover, the app gives you tons of different features that you can use to design, revamp and execute your perfect SMS marketing strategy.
For instance, you can either send both single and mass text messages. You can also send the SMS instantly or schedule them for later. An optional opt-out link can also be easily added to your messages. Moreover, you can also create a “do not SMS” list for people who have unsubscribed.
All these options are right in front of you, and you can easily see most of them on the main screen when you are about to send the messages.
Read: Benefits of Email Marketing
3. Tracking and Reports
First of all, the “Reports” section is easily accessible for the main menu.
Secondly, it gives you multiple reports in a single page for a good bird-eye view. You can see the total number of “sent” and “delivered” messages for each report.
It can be seen in the following screenshot.
Final Words
All in all, AtomPark SMS is a solid app that does everything it is supposed to. With a truly global reach, an extremely easy-to-use environment and tons of wonderful features, it gives you plenty of opportunities to use SMS marketing for great results.
AtomPark SMS is available for free on iPhone and iPad.
