Ways for Successful eCommerce Marketing
The wide Internet penetration and easy availability of handheld devices has changed the world of eCommerce marketing. Today, there are many eCommerce businesses around the world, but not all of them taste success. To be successful in your ecommerce business, you need to employ a multi-pronged approach, depending on your target market.
“B2C marketing is about maximum exposure of the brand around a group of consumers. That drives the volumes of messaging that you need to do. B2B marketing is more about identifying a few key individuals, and then providing a marketing wrapper around that.”
If you are new to the world of ecommerce marketing, here are the top 10 ways you can garner more customers and generate more revenues.
1. Content Marketing:
While content marketing has been around for a very long time, it is only recently that ecommerce marketers have woken up to its benefits. When you design your ecommerce site, it is important that you have high quality content. Your product descriptions should be accurate and written in an appealing manner. The same rule applies to other content on the site. Furthermore, the images on the site should be of high quality and be sure to include existing customer testimonials. The more interesting and compelling the content on your site, the more likely your visitors will change into paying customers, as good content creates credibility.
2. Email Marketing:
Email marketing is one of the most effective methods of online marketing. It helps to spread the word about promotions, the latest news about your business and also about sales. Be sure to include every single customer into your database, so that you have a list to focus on. Create appealing HTML templates and use them to market your site. Remember, if your emails are interesting and appealing, the chances are high the recipients will forward them to friends and family. Email marketing is a great way to strengthen your relationship with existing customers and tempt prospective customers into buying products from your site. Furthermore, email marketing allows you to up-sell and cross-sell when done correctly.
3. Social Media Marketing:
The various social media platforms, Facebook, Twitter, YouTube and LinkedIn, are considered to be amongst the biggest search engines. These platforms are used by people to share information with friends and acquaintances. And, peer review and opinions are fast becoming important in the realm of online marketing. Make sure you set up your profiles in different social media platforms and then begin posting. Be sure to link these pages with your website. Offer great products, incentives, and of course great content to encourage people to share the page. When social media marketing is handled the right way, it can give major thrust to your online marketing efforts and get you the online exposure without spending too much money. However, you need to devise your social media marketing campaigns carefully to enjoy this benefit.
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You will need to search engine optimize your web pages. Depending on how many products you have, you can optimize just the product pages in case of few products, or work on the SEO of different category pages. SEO is important as it will help to rank your page high in search engine results. The key is to focus on the right keywords. It is best to stay away from highly competitive keywords, but be sure to include LSI keywords. While SEO can help drive targeted traffic to your website, it takes time and effort to show the desired results. And, SEO is an ongoing activity.
5. Affiliate Marketing:
If you find the products you sell are popular and you can offer a discount, think about teaming up with affiliates to market your ecommerce business. Seasoned affiliate marketers have a huge database and can drive targeted traffic to your site. Each time the customer who comes via an affiliate and makes a purchase, you would have to pay the affiliate a commission. Hence, be careful to fix the prices of products based on this. Affiliate marketing campaigns can bring in a lot of customers and if you can retain them, you will be able to increase your profit margins significantly.
6. Pay Per Click:
If you are looking to get targeted traffic to your site quickly, pay per click is the best way. However, it cost money and you would have to devise your PPC campaign to ensure that you do not spend too much and run into a loss. PPC also allows you to increase your database and it is through this that you can generate repeat customers by using email marketing.
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7. Inbound Marketing:
Inbound marketing requires thought and careful planning. It is not about aggressive marketing tactics. Rather, it is about providing prospective customers some useful and valuable information without the hard sell. It is all about nurturing prospective to trust you and gradually leading them down the funnel until they change from prospects to paying customers. Things like informational videos, informative blog posts and concrete suggestions and advice through emails are some of the ways inbound marketing is done.
8. Holiday Marketing:
Holidays are great revenue generators for ecommerce websites, as people are looking for gifts during this season. You can have a holiday marketing plan in place that targets customers based on the holiday. Make sure you have an effective plan in place with a solid theme. This theme could be last minute gifts, personalized gifts, order early to receive discount or last order date. Try and be creative to come up with an interesting holiday marketing plan.
9. Competitors Marketing:
If you are too lazy to come up with a new marketing plan, the other alternative is to copy what your competitors are doing. You can utilize their marketing tactics and generate tidy revenues for your online business. In today’s world, online businesses are so busy trying to stay alive that they forget to keep an eye on their competitors. You can learn a lot from paying attention to what your competition is doing and use those same strategies to further your ecommerce business.
10. Video Marketing:
Many online marketing experts have found that videos tend to work much better than written content, as they are more engaging and entertaining. Hence, video marketing should be a part of your overall marketing strategy. You can create professional-looking videos without spending large sums of money and the ROI will be worthwhile. Online marketers prefer videos to market their products or services because they can be shared and even uploaded on social networking sites. Through a single video, you can have a presence in multiple channels. Use video marketing to build your credibility and authority and this, in turn, will bring in a flood of prospective customers to your website.
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Usually you need to use a combination of all or some of the eCommerce marketing strategies mentioned above to enjoy success in the highly competitive world of eCommerce. As you try out each marketing strategy, you can tweak it based on the results to ensure you get better results the next time. But without these eCommerce marketing methods you will not be able to succeed. So use them and enjoy success.