Top AR and VR Companies in the USA, Fact-Checked

The leading US-headquartered AR and VR companies as of September 2026 are Meta (Reality Labs, maker of Meta Quest, Menlo Park), Apple (Vision Pro, Cupertino), Google (Android XR, Mountain View), Microsoft (HoloLens, now discontinued, Redmond), Magic Leap (Plantation, Florida) and Snap (Santa Monica). Sony, HTC and Samsung are major AR and VR players, but they are not American companies.

Key Takeaways

• Meta’s Reality Labs is the most prominent AR and VR business in the US: $2.207 billion revenue and a $19.193 billion operating loss in 2025, according to Meta’s results.
• Several names on the original 2023 list are products, not companies: Oculus (now Meta Quest), Gear VR, HoloLens and Google Cardboard.
• Sony Interactive Entertainment is based in San Mateo, California but owned by Japan’s Sony Group; HTC is Taiwanese and Samsung is South Korean.
• Gear VR, Daydream, HoloLens 2 and Google’s own sales of Cardboard viewers have all been discontinued.
• Many revenue, staff and client figures in the original article could not be verified and are flagged in each entry.

Note (September 2026): This list was compiled in June 2023 and was re-checked in September 2026 against company results, product pages and Wikipedia; figures that were wrong or unverifiable are corrected or flagged in place below. Since then, Oculus headsets have been sold under the Meta Quest name, Samsung has discontinued Gear VR, Google stopped selling Cardboard viewers in 2021, and Microsoft has discontinued HoloLens 2, which receives software updates until December 31, 2027. Sony, HTC and Samsung are not American companies. Some figures and descriptions below could not be verified, so check each company’s own reports before relying on them.

One of the most fascinating and quickly-evolving businesses to watch is AR and VR, which are continually developing and improving. Numerous AR VR businesses, from fledgling startups to well-established IT behemoths, are based in the US. These businesses are developing a range of cutting-edge goods, such as immersive VR headsets and augmented reality spectacles.

AR VR Companies In USA – List of Top AR VR Companies In USA

Even though the AR and VR industries are still in their infancy, they have already had a big impact on how consumers use technology. Since they are becoming more accessible and affordable, AR and VR devices are probably going to become even more commonplace in the near future. It will be exciting to see what new technologies emerge as the AR VR market continues to flourish. Here is a list of 10 well-known AR and VR companies and product lines with a strong US presence. Where a company is headquartered outside the United States, or where a product is a brand of a larger company rather than a business of its own, the entry says so.

Oculus VR

One of the top AR VR businesses in the US, Oculus VR was established in 2012 and has its headquarters in Menlo Park, California. The business specializes in hardware and software for virtual reality. The Oculus Rift is the company’s flagship product, a virtual reality headgear that lets users enter lifelike virtual worlds.

The business also created the Oculus Touch, a set of VR controllers that allow for natural hand gestures and haptic feedback. Oculus VR offers enterprise solutions for companies like stores, automakers, and theme parks in addition to consumer goods.

The business has collaborated with well-known brands like McDonald’s, BMW, and Disney to develop unique VR experiences, according to the original version of this article (these partnerships could not be independently verified in September 2026). Oculus VR was founded in 2012 by Palmer Luckey, Brendan Iribe, Michael Antonov and Nate Mitchell, originally in Irvine, California. Facebook agreed to buy it in March 2014 for about $2 billion and moved it to Menlo Park in 2015. The unit is now Reality Labs, a division of Meta Platforms, and its headsets are sold as Meta Quest; the current models are the Meta Quest 3 (2023) and the Meta Quest 3S (October 15, 2024, from $299.99). According to Meta’s full-year 2025 results, Reality Labs had revenue of $2.207 billion and an operating loss of $19.193 billion in 2025, so the $4 billion revenue figure given here previously was not accurate.

Magic Leap

An American technology startup called Magic Leap specializes in augmented reality (AR) headsets that place computer-generated images in the real world. Rony Abovitz founded Magic Leap in 2010 (the earlier description of him as a former Disney Imagineer could not be verified), and by August 2024 the company had raised at least $3.5 billion from backers including Google, Alibaba, Qualcomm, Andreessen Horowitz and Saudi Arabia’s Public Investment Fund. Magic Leap is headquartered in Plantation, Florida, and Ross Rosenberg has been its CEO since 2023.

The business hasn’t yet released a commercial product and has been coy about its product development – a description that is out of date: Magic Leap One went on sale on August 8, 2018, and Magic Leap 2 was released on September 30, 2022. Magic Leap’s headsets use AR optics to place interactive 3D visuals in the user’s real surroundings rather than replacing them, which is the key difference from a VR headset.

The company has also made significant investments in the production of content, working with well-known Hollywood studios and game companies to build AR experiences. With at least $3.5 billion raised, Magic Leap is one of the best-funded AR companies in the US. In July 2024 it cut about 75 jobs, including its entire sales and marketing teams, while partnering with Google, and cloud services for the original Magic Leap 1 ended on December 31, 2024, which left that device non-functional.

Sony PlayStation VR

Some of the newest and most cutting-edge enterprises in the tech sector today are AR VR companies. Sony PlayStation VR is one of the top providers of AR and VR technology. PlayStation VR is a consumer virtual reality headset from Sony Interactive Entertainment that launched on October 13, 2016 for the PlayStation 4 and is forward compatible with the PlayStation 5; Wikipedia lists it as discontinued in 2024. Sony Interactive Entertainment is headquartered in San Mateo, California, but it is a subsidiary of Japan’s Sony Group Corporation, so PlayStation VR is not an American-owned business. Its successor, PlayStation VR2, launched on February 22, 2023 at $549.99 for the PlayStation 5, and a PC adapter followed on August 7, 2024.

No source could be found for the $1.2 billion revenue and 500-employee figures previously given here, so they should not be relied on. The first PlayStation VR had sold 5 million units worldwide by December 31, 2019. One of the AR VR businesses with the know-how and experience to offer premium virtual reality goods and services is PlayStation VR. Games, movies, and other virtual reality entertainment are all available through the company.

HTC Vive

HTC Vive is the virtual reality product line of HTC Corporation, which is headquartered in Taoyuan, Taiwan, so it is not an American company. HTC developed the original Vive with Valve; it was announced on March 1, 2015 and released on April 5, 2016. Later models include the Vive Pro (2018), the standalone Vive Focus line aimed at business, the Vive XR Elite (2023) and the Vive Focus Vision (2024). The earlier claims of over $1 billion in Vive revenue and of use by Facebook, Google, Apple and Microsoft could not be verified.

Additionally, HTC Vive provides gaming, mobile, and enterprise applications. The figure of more than 10 million users in more than 50 countries could not be verified either. HTC Vive remains an established VR brand, particularly for PC VR and business headsets.

Samsung Gear VR

Samsung Gear VR was a mobile VR headset made by Samsung Electronics, which is headquartered in South Korea, in collaboration with Oculus VR; it was a product, not a US company. The Innovator Edition appeared in December 2014 and the consumer model on November 27, 2015, working with Galaxy phones from the Note 4 to the S10+. Samsung ended its XR service on September 30, 2020, and Gear VR has been discontinued. An unverified claim in the original version of this article said that major corporations including Google, Facebook, and Microsoft use Gear VR’s goods. In order to develop VR research, the business has also cooperated with numerous esteemed universities.

No source could be found for the $30 million (2016) and $50 million (2017) sales figures previously given here; Wikipedia puts total Gear VR sales at about 5 million units. Samsung’s current headset is the Galaxy XR, announced on October 21, 2025 at $1,799, the first device to run Google’s Android XR, built with Google and Qualcomm. The company’s knowledge of how humans engage with technology is its area of competence. As a result, they may produce solutions that are both immersive and user-friendly.

Microsoft HoloLens

Microsoft HoloLens is a line of mixed reality headsets from Microsoft, which is headquartered in Redmond, Washington; it is a product line rather than a separate business, and it was not established in 2010. Microsoft announced HoloLens on January 21, 2015 and released the Development Edition on March 30, 2016 at $3,000. HoloLens 2 was announced on February 24, 2019 at $3,500. No source could be found for the $8 million sales figure previously given here.

Microsoft HoloLens is not a startup but a Microsoft product line. Developers use the company’s goods and services to make AR and VR applications. Additionally, Microsoft HoloLens offers enterprise clients AR and VR development services. A team of experts in creating AR and VR applications makes up the company’s staff of developers. Microsoft HoloLens was an early leader in enterprise augmented reality and formed the basis of the US Army’s Integrated Visual Augmentation System (IVAS). HoloLens 2 has since been discontinued and will receive software updates until December 31, 2027.

Google Cardboard

One of the AR VR firms that are setting the bar for accessible VR technology is Google Cardboard. Google Cardboard is not a company but a low-cost VR viewer platform from Google, which is headquartered in Mountain View, California, and is a subsidiary of Alphabet Inc. Google introduced Cardboard at Google I/O on June 25, 2014. The goal of Google Cardboard is to open up virtual reality to everyone.

The business provides several VR products, including the Google Daydream View and the Google Cardboard Viewer. No source could be found for the $15 million (2016) and $30 million (2017) sales figures previously given here; according to Wikipedia, more than 15 million Cardboard viewers had shipped by November 2019. Google discontinued Daydream View in October 2019, open-sourced the Cardboard SDK on November 6, 2019 and stopped selling Cardboard viewers in the Google Store on March 3, 2021. Google’s current XR effort is Android XR, announced on December 12, 2024 and developed with Samsung and Qualcomm.

EON Reality

One of the US’s AR VR businesses, EON Reality was founded in 1999 (not 1997) by Dan Lejerskar, Mikael Jacobsson and Mats W. Johansson, and its headquarters are in Irvine, California. Wikipedia reports that EON Reality and its interactive digital centers had about 150 employees worldwide in 2020, not 500, and no source could be found for the $40 million annual revenue figure previously given here. For applications in education, training, and communication, EON Reality focuses on offering AR and VR solutions. Typically, VR training offers a safe and controlled environment for trainees to practice skills without real-world consequences. This is particularly valuable in high-risk industries such as aviation, healthcare, and military, where mistakes can have severe repercussions. Trainees can make and learn from errors in a virtual setting, enhancing their competence and confidence.

The company offers a wide range of goods, including cloud-based services, hardware for augmented reality and virtual reality, and tools for creating content. EON Reality now describes itself as a provider of AI and XR learning solutions for education and industry and says it serves more than 1,000 organizations in over 80 countries (company figures, not independently verified); the earlier figure of about 250 US customers could not be verified. EON Reality has a significant presence in the AR & VR developers industry in the United States.

Trigger Global Media

Trigger Global Media is listed here as an AR and VR development agency; its current website brands the company as Trigger, The Mixed Reality Agency. Its headquarters, founding date and client list could not be confirmed from its own website in September 2026, so treat the description below as unverified. The business has been operating for more than ten years and has established a solid reputation for its cutting-edge AR and VR products. A team of skilled AR and VR developers at Trigger Global Media has years of expertise in creating AR and VR applications.

Some of the top brands in the world are represented in the company’s impressive portfolio of AR and VR projects. Trigger Global Media offers a team of skilled AR and VR developers who can design unique AR and VR applications specifically for your company. Trigger Global Media has a strong focus on AR and VR development.

Infinite Retina

Infinite Retina is listed as one of the top AR & VR developers in the US by AR VR Companies in the US. The founder details given here previously could not be verified: Michael Buckwald is known as a co-founder of the hand-tracking company Leap Motion (founded in San Francisco in 2010 and acquired by the British firm Ultrahaptics in 2019 to form Ultraleap), and no record of a Keita Williams as Infinite Retina’s CEO could be found. The original version of this article said that, for business clients like Coca-Cola, Walmart, and Marriott, Infinite Retina specializes in creating AR & VR experiences. Over 1 million individuals have used the company’s AR & VR solutions, which have received $12 million in funding to date; none of these claims could be verified in September 2026. Infinite Retina LLC’s own website describes it as a research and advisory firm covering agentic AI, AR and other new technologies, and the name matches The Infinite Retina, a May 2020 book by Irena Cronin and Robert Scoble. San Francisco, California was given here as its headquarters, but this could not be confirmed.

Which AR and VR Companies Are Headquartered in the USA?

The table below checks each company behind the list, plus two major US players the original article left out (Apple and Snap). Headquarters come from each company’s Wikipedia entry; product dates come from the product pages cited in the entries above.

Trigger Global Media (now branded Trigger, The Mixed Reality Agency) and Infinite Retina are left out of the table because their headquarters, size and ownership could not be confirmed from their own websites or another reliable source in September 2026.

What Is the Difference Between AR, VR and Mixed Reality?

Virtual reality (VR) replaces the user’s surroundings with a computer-generated world, usually through a headset such as a Meta Quest or PlayStation VR2. For a fuller explanation, see what virtual reality is and how it works.

Augmented reality (AR) overlays digital images on the real world, through a phone camera or see-through glasses such as Magic Leap 2 or Snap’s Spectacles. Mixed reality is the term Microsoft used for HoloLens, where digital objects are anchored to real surroundings and can be interacted with. Headsets such as the Meta Quest 3, Apple Vision Pro and Samsung Galaxy XR show the real world through cameras, which lets one device switch between VR and AR-style experiences.

How the US AR and VR Market Has Changed Since This List Was First Published

The AR and VR industry looks very different from when this list was first published in June 2023. The main verified changes are:

• Apple entered the market: Apple announced Vision Pro on June 5, 2023 and released it in the US on February 2, 2024 at $3,499; an M5-chip version followed on October 15, 2025 at the same price.
• Meta added a cheaper headset: the Meta Quest 3S launched on October 15, 2024 at $299.99 for the 128 GB model.
• Meta’s losses grew: Reality Labs’ operating loss rose from $17.729 billion in 2024 to $19.193 billion in 2025, and Meta said it expects 2026 losses to remain similar to 2025 levels.
• Google returned with Android XR: announced on December 12, 2024 with Samsung and Qualcomm, and first shipped on the Samsung Galaxy XR at $1,799 in October 2025.
• Microsoft stepped back from HoloLens: HoloLens 2 is discontinued, with software updates promised until December 31, 2027.
• Magic Leap shrank: it cut about 75 jobs in July 2024 while partnering with Google, and switched off cloud services for Magic Leap 1 at the end of 2024.
• Snap doubled down on AR glasses: according to Wikipedia, Snap set up a Specs subsidiary for its AR glasses (reported by CNBC in January 2026) and announced a new generation of Specs glasses in June 2026.

For the wider picture of how immersive technology is being used, see ways virtual reality has changed the world and how the metaverse is shaping game app development.

How to Evaluate an AR or VR Company

Rankings of AR and VR companies often repeat unverified revenue figures, as the original version of this list did. Before choosing a headset, a development partner or a company to research, check these points:

1. Confirm who owns it. Oculus, Gear VR, HoloLens and Cardboard were product lines of larger companies, not independent firms. Check the parent company and where it is headquartered.
2. Use primary financial sources. Public companies publish results; Meta, for example, reports Reality Labs as a separate segment. Private companies rarely publish revenue, so treat third-party revenue estimates as unverified.
3. Check the product’s support timeline. Magic Leap 1 stopped working when its cloud services ended on December 31, 2024, and HoloLens 2 updates end on December 31, 2027. A device or platform without a clear support date is a risk for business deployments.
4. Look at the software platform. Apple’s Vision Pro, Meta’s Quest headsets and Google’s Android XR devices each run their own platform and app store. If you plan to build apps, see this guide on how to create augmented reality apps for Android.
5. Verify agency claims directly. For AR and VR development agencies, ask for named case studies and check them with the client, because portfolio claims are hard to verify from the outside.

Consumers who want to try VR before buying a headset can also visit a location-based venue; this guide explains why VR experience venues appeal to gamers.

Frequently Asked Questions

Which is the biggest AR and VR company in the USA?

Meta Platforms is the most prominent AR and VR company in the USA. Its Reality Labs division, which makes Meta Quest headsets and was formerly Oculus VR, reported $2.207 billion in revenue and a $19.193 billion operating loss in 2025. Apple, Google and Microsoft are the other large US companies in the field.

Is Oculus still a company?

No. Oculus VR was bought by Facebook in 2014 and is now part of Reality Labs, a division of Meta Platforms in Menlo Park, California. Its headsets are sold under the Meta Quest name, with the Meta Quest 3 and Meta Quest 3S as the current models.

Is HTC Vive an American company?

No. HTC Vive is a product line of HTC Corporation, which is headquartered in Taoyuan, Taiwan. HTC developed the original Vive headset with Valve, and it was released on April 5, 2016.

Is Microsoft HoloLens discontinued?

Yes. Microsoft HoloLens 2 has been discontinued, and it will continue to receive software updates until December 31, 2027. HoloLens 2 was announced in February 2019 at $3,500 and also formed the basis of the US Army’s IVAS program.

Is Magic Leap an American company?

Yes. Magic Leap is headquartered in Plantation, Florida. It was founded in 2010 by Rony Abovitz, has raised at least $3.5 billion including $750 million from Saudi Arabia’s Public Investment Fund, and released Magic Leap 2 on September 30, 2022.

Is PlayStation VR made by an American company?

PlayStation VR is made by Sony Interactive Entertainment, which is headquartered in San Mateo, California, but the company is a subsidiary of Japan’s Sony Group Corporation. The current headset, PlayStation VR2, launched on February 22, 2023 for the PlayStation 5.

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