Close Menu
JustwebworldJustwebworld
  • Astrology
  • Business & Finance
    • Cryptocurrency
    • Make Money
    • Entrepreneur
    • Brands
    • Companies
    • Personal Finance
      • Banking
      • Insurance
      • Trading and Investing
  • Tech
    • Computing
    • Cybersecurity
    • Electronics
    • Android
    • Apple
    • Gadgets
    • Social Media
    • Mobile Apps
    • Softwares
  • Education
    • Vocabulary
    • Abbreviations
    • General Knowledge
    • Writing & Translation
  • Lifestyle
    • Beauty & Cosmetics
    • Fashion & Style
    • Furniture & Decor
    • Luxury
    • People & Relationships
    • Pets and Animals
    • Shopping
    • Parenting
    • Gardening
    • Birthdays
  • Health
  • Travel
  • Auto
  • Gaming
  • Food
  • Entertainment
  • Sports
Facebook X (Twitter) Instagram
Tuesday, July 15
  • About
  • Contact Us
  • Advertise With Us
  • Disclaimer
  • Terms & Conditions
  • Privacy Policy
JustwebworldJustwebworld
  • Astrology
  • Business & Finance
    • Cryptocurrency
    • Make Money
    • Entrepreneur
    • Brands
    • Companies
    • Personal Finance
      • Banking
      • Insurance
      • Trading and Investing
  • Tech
    • Computing
    • Cybersecurity
    • Electronics
    • Android
    • Apple
    • Gadgets
    • Social Media
    • Mobile Apps
    • Softwares
  • Education
    • Vocabulary
    • Abbreviations
    • General Knowledge
    • Writing & Translation
  • Lifestyle
    • Beauty & Cosmetics
    • Fashion & Style
    • Furniture & Decor
    • Luxury
    • People & Relationships
    • Pets and Animals
    • Shopping
    • Parenting
    • Gardening
    • Birthdays
  • Health
  • Travel
  • Auto
  • Gaming
  • Food
  • Entertainment
  • Sports
JustwebworldJustwebworld
Home » Digital Marketing » What Is a Perfect Marketing Strategy In Times Of Crises

What Is a Perfect Marketing Strategy In Times Of Crises

Pamela OrangeBy Pamela Orange Digital Marketing
Facebook Twitter LinkedIn Telegram Pinterest Reddit Email WhatsApp
Follow Us
WhatsApp Telegram
Share
Facebook Twitter LinkedIn Pinterest Reddit Telegram WhatsApp

The corona crisis is changing marketing. Above all, it has to be authentic, humane and relevant. According to a study, few fundamental trends are emerging for the year 2021 that must be observed.

The corona pandemic brings with it a variety of challenges and uncertainties, whether in the private, professional, social or economic area.

Perfect Marketing Strategy In Times Of Crises

Even the marketing does not remain spared: As businesses today find access to the customer (with the help of YouTube marketing, Instagram promotions, Facebook advertising, etc.) and what is important in brand development, they need to question in light of the current crisis. Because it is important to find suitable answers for the “new normal”.

Table of Contents

Toggle
  • Companies and consumers with a different focus
  • Marketing trends for 2021
    • Purpose – meaningfulness and authenticity
    • Agility – method, mindset, technology

Companies and consumers with a different focus

According to the study, the decision-makers in the companies during the crisis focused primarily on optimizing efficiency and increasing production and less on improving customer focus or the positive effects that their companies can have on society. But consumers apparently have higher expectations of brands, as the key results of the survey show.

80 percent of the consumers surveyed were able to name a situation in which a brand reacted positively to the pandemic, and one in five strongly agreed that this has strengthened their brand loyalty.

On the other hand, more than 25 percent of consumers turned away from a brand when they found that the brand was only acting in their own interest. More than 70 percent agreed that they value digital solutions that deepen their connection with other people.

58 percent of surveyed consumers could remember at least one brand that quickly adapted to their needs, and 82 percent said that this led to them consuming more products or services from that brand.

Also Read: How to Start a Podcast On A Budget How to Start a Podcast On A Budget

The result is a clear message: in times of uncertainty, people turn to brands that help them and reward those who respond to their most pressing needs with humanity, authenticity and meaningfulness.

Marketing trends for 2021

With this in mind, the analysis identifies seven trends that can help managers and marketing decision-makers to react to changing customer needs, to adapt their business models and to sharpen their focus on the human factor in all relevant dimensions.

Purpose – meaningfulness and authenticity

Purpose – A basic conviction about what your own activity should actually do in the world. Employees and customers expect answers to essential questions.

  • What is an organization for?
  • What does it stand for and what problems does it want to solve?
  • What kind of relationships does she want to build with customers, employees and partners?
  • An internalized purpose gives a company a human character and brings stakeholders together. But that only works if the purpose not only remains a formula, but is also lived authentically. In practice, speaking and acting must be in harmony with one another.

This pays off especially in times of crisis. The study results show: A coherent, authentically lived purpose acts as a strong differentiation from the competition, inspires customer loyalty and employee satisfaction, strengthens brand values ​​and creates the basis for long-term, sustainable brand development.

Agility – method, mindset, technology

Responsiveness and proactive engagement create the ability to interact in real time and thus to fill the new closeness between brand and customer with life. This is crucial in view of the expectations of customers, which have changed massively in the wake of the pandemic.

Also Read: Cold Email Marketing Software: The Secret Behind The Most Successful Cold Emails Cold Email Marketing Software: The Secret Behind The Most Successful Cold Emails

The appreciation of digital technology and the dependence of customers on it makes it more important than ever for companies to accelerate investments that enable them to deliver a corresponding customer experience. This creates experiences, contacts and moments that have meaning for the individual.

This is made possible by an agile way of working with data-driven, measurable methods and fast feedback loops, as is known from software development, among other things. But this requires an organizational change in culture, which includes cross-functional teams and new digital skills.

Join 25,000+ smart readers—don’t miss out!

Follow on WhatsApp Follow on Telegram
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email Telegram WhatsApp Copy Link
Previous ArticleHow to Activate Bandhan Bank Net Banking
Next Article What Is a Psychiatrist? Everything You Need to Know
Pamela Orange

Pamela Orange is a talented and experienced content writer who brings words to life across a wide range of topics. With a sharp eye for detail and a flair for storytelling, she creates content that is engaging, insightful, and easy to understand. From business and technology to health, travel, and beyond, she can write it all with confidence and clarity. Her writing doesn’t just inform-it connects, inspires, and keeps readers coming back for more. If you need content that is fresh, compelling, and tailored to your audience, Pamela Orange is the writer who delivers every time!

Related Posts

Digital Products To Sell Without Showing Your Face – Ultimate Guide 2025

Top 4 Ways a Free Online Video Editor Can Boost Your Brand Presence

Why Your Website Still Sucks (And What Smart Startups Are Using Instead)

Why Stewart Vickers Is the Best SEO Expert in the World

Boost Your Visibility | Effective SEO Strategies

What Are The Ways To Choose The Right Crypto PR Services?

Leave A Reply

Join 25K+ smart readers!
Categories
Latest Posts

Ways to Ensure Your Business Remains Competitive and Successful

Dude Perfect Uncovered: Net Worth, Members, Records, YouTube Fame & More!

Olivia Culpo Biography 2025: Miss Universe to Fashion Icon | Age, Husband, Baby, Career, Net Worth & More

Angela Aguilar: Age, Songs, Husband, Biography, Albums & Net Worth 2025 | Rising Mexican-American Singer & Latin Grammy Star

Josh Tongue Full Profile 2025: England’s Fast Bowling Sensation | Test Stats, Wickets & Career Journey

Why Renting A Phone Number Is the Smart Way to Receive SMS Safely

India Vs Pakistan Cricket Matches Timeline | Test, ODI, T20I Head-to-Head, ICC Records & Full Stats

Walkie-Talkie That Works Nationwide: The Power of LTE Push-to-Talk

Digital Products To Sell Without Showing Your Face – Ultimate Guide 2025

Electric Car Charger Installation Guide (2025): Cost, Setup & Home EV Charging Tips

Quick Links
Age Calculator
Angel Number Calculator
Case Converter
Sudoku Online
Word Counter
Love Calculator
Useful Links
Number to Words
Period Calculator
Yes-No Picker Wheel
Demon Name Generator
Kingdom Name Generator
Harry Potter Name Generator
Helpful Resources
Colors Name In English
Best Computer Brands
WhatsApp Web
Most Beautiful Beaches
Tesla Cybertruck Review
Richest Actors in the World
Explore More
Good Morning Handsome
Best English Songs of All Time
Cricket World Cup Winners
Ways to Say Rest In Peace
Britain’s Got Talent Winners
American Idol Winners
Facebook X (Twitter) Instagram Pinterest YouTube Tumblr LinkedIn WhatsApp Telegram Threads RSS
  • About
  • Contact Us
  • Advertise With Us
  • Disclaimer
  • Privacy Policy
  • Terms & Conditions
  • Web Stories
Copyright © 2012-2025. JustWebWorld - All Rights Reserved. | Sitemap

Type above and press Enter to search. Press Esc to cancel.

×

👇 Bonus Reads for You 🎁

ManySEOTools
ManySEOTools: 100% Free Online SEO Tools for Bloggers/Website Owners
Digital Marketing Tendencies
Digital Marketing Tendencies – Overview By Website Optimization Service Provider
eCommerce Business Optimization
Optimizing Your eCommerce Business: Best Tips and Advice
Google Adwords
4 Things You Didn’t Know You Could Do With Google AdWords – A Quick Brush-Up of Facts