So you’ve set up your very own dating business. Congratulations! However, we have some not-so-great news for you. While the initial thrill of having tons of single people visiting your website to find love or mail order wives can be intoxicating, there’s a huge chance that it wouldn’t last for long.
This is because sooner or later, your website visitors will want something more – something only a dating app can offer.
In today’s world, a significant percentage of users prefer using mobile apps to visiting websites. As such, if you’re trying to set up a dating business where people can find brides, it’s important to equally create a dating app to cater to the needs of your users.
However, if you still aren’t sure why mobile apps are a great choice for your dating business, here are some reasons why you should consider creating this innovative tool.
Mobile apps offer better personalization
When it comes to offering consumers an enjoyable online experience, one significant factor to take into consideration is personalization. But what exactly does this entail? Put simply, personalization involves creating a unique experience tailored to each user’s needs, location, interests, and behavioral patterns.
Although creating a dating website offers users some sort of personalized experience, this experience is quite limited. Mobile apps, on the other hand, let users set up their preferences at the very beginning. Subsequently, these apps can then go on to provide users with customized content.
But that’s not all. Apps can also track the usage behaviors and as such, offer custom recommendations to the users. This way, you can ensure user satisfaction till the very end and increase conversions.
Help users receive notifications
If you’re running a dating business or a site for people to find the best mail order brides, you’ll want to give your users a seamless enjoyable experience with no limitations whatsoever. Fortunately, an app can help you achieve this mission and we’ll tell you how.
In the past, emails used to be the most widely used tool for communications. If a user had a new match on a dating site, they’ll most likely have had to check their email first.
But let’s be honest. How many people even check their email everyday? Today, the open rates and click rates of emails have dropped significantly, creating a vacuum for mobile apps to fill.
With mobile apps, users can receive both push notifications and in-app notifications. This means that your target audience can now get messages and notifications instantly without having to visit an external app.
Revolutionary branding experience
Creating a mobile app for your dating business helps you to offer a whole new branding experience to users. With these apps, you have the liberty of trying out new branding styles that’s different from your business’s regular brand style.
This way, users can be introduced to the different facets of your brand. In the same vein, a mobile app gives users the freedom of customizing the app to suit their personal style. For instance, users can choose a light or dark theme for their display page, depending on their preferences.
More screen time for users
According to a recent study, mobile users tend to spend up to 86% of their time on mobile apps and just about 14% of the time on mobile websites. This simply means that your target audience will most likely be more comfortable with using a dating app than visiting a website or any other alternative channels.
So what does this mean for your dating business? Well, it’s simple. More screen time equals more conversions. In the long run, you’ll end up driving more traffic to your business.
Brand presence
If you’ve just set up a new dating business where the average Joe can find a legit mail order bride, you’ll need to build heavily on your brand presence. Fortunately, a mobile app helps to subtly increase your branding. This is because users typically encounter apps installed on their device everyday.
Even when they aren’t using the app, the app’s icon serves as a reminder of your brand and helps to influence their perception of it. This way, you get to be in your users’ faces without literally being in their faces.
Final Thoughts
In today’s rapidly evolving digital world, creating a mobile app is one sure-fire way to keep your dating business afloat. Not only does it help you stay on top of the competition but it equally helps you to ensure user satisfaction at the end of it all.
If you’ve been waiting for a sign to create a dating app, this is it.
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