Why You Shouldn’t Try to Be Your Own SEO Expert

Are you thinking about doing DIY SEO? Well, think again. Read on to learn why you shouldn’t try to be your own SEO expert.

According to Forbes, “SEO is a small business necessity.”

If you aren’t already using it for your company, you should be. However, before you start Googling “How to DIY SEO,” read through our reasons for why you may want to hire an expert instead.

As you’ll see, there are at least five reasons that it’s better to skip doing SEO yourself and go right to finding an expert to help you grow your online presence.

1] What is SEO?

Before we jump into the reasons why you should skip DIY-ing SEO, let’s quickly define what exactly SEO is.

SEO stands for search engine optimization. It uses a combination of strategies to ensure your blog posts and website are found by search engines and placed high on the rankings.

2] Why Skip DIY SEO

Here are five of the biggest reasons why you should look for an SEO expert instead of trying to DIY your company’s SEO.

3] SEO is All or Nothing

The truth of the matter is that if you’re not on the top page of Google, it doesn’t really matter where you fall after that. Only a fraction of people searching the web actually scroll past that first page.

So, if you want results for your business, you have to make sure that your posts are landing in those coveted top spots. Doing it yourself will waste time and resources compared to getting an expert on board.

Also Read: How User Personas Influence Your SEO Performance

4] Algorithms Constantly Change

The world of SEO is constantly changing. Google and other search engines update their algorithms almost on a daily basis. That’s a lot of new changes to keep up on.

SEO experts have to keep up with all of these changes to do their jobs. They know what works right now and what is no longer helpful. They also know which strategies are most effective to rank as quickly as possible.

5] SEO Takes Time

Learning SEO takes a lot of time. If you’re a small business owner, you probably don’t have time to learn everything that goes into it. Once you do learn it, you’ll realize that executing it takes even more time.

6] Penalties Can Do Permanent Damage

If you follow bad SEO advice, you may find yourself with strikes against your website. These can be difficult or even impossible to overcome which is why hiring an expert from the beginning just makes more sense.

7] SEO is Complicated

As we already mentioned, there’s a lot of different things that go into SEO. These include:

• Keyword selection.
• Keyword placement.
• Meta data
• Images
• URL’s
• Backlinks
• Internal links
• External links.

An SEO expert knows how all of these work together to help your business rank higher in Google. Meanwhile, you’ll have to figure it all out if you try to do it yourself.

8] Want to Learn More About SEO?

Now you know why DIY SEO just doesn’t work. However, it can help your business if you have some understanding of how it can help your business.

Also Read: Search Engine Optimization: Agency, Freelancer, Or Do It Yourself?

To learn more about SEO, be sure to check out that section of our blog. There’s tons of information there that can help you learn more about this aspect of marketing to help you be a better business owner.