You might think that designing your flag would be easy. Still, in reality, there are many factors you need to consider to ensure that your design looks impressive and represents the message you want it to communicate. Let’s look at these factors to ensure your custom flags will convey the message you want them to and look great!
Know Your Design Options
Your budget may limit your design options, but they don’t have to be. You can get custom flags made in several ways: using appliquéd fabric or embroidery; screen printing; sublimation (which uses heat and pressure); or digital printing.
Each method has its pros and cons-but if you know what those are before you begin, you’ll be able to achieve what you want, and affordable.
For example, screen printing is generally more expensive than digital printing because it requires more steps and resources. But if you want a detailed and intricate image, it might be worth paying extra for that option.
On the other hand, direct-to-film printing, and its printers (STS DTF printer, for example) offer a cost-effective alternative with high-resolution capabilities. With this technology, you can achieve intricate designs and sharp details without the added expenses of traditional screen printing methods.
Knowing which design options matter most to you is to decide how much money you want to spend on each factor when choosing between production methods.
Decide on Your Text Options
The size and shape of your text are one of those oft-overlooked details, but they can have a powerful impact on how your custom flags are perceived. For example, big letters will command attention and respect, while smaller writings will appear more refined. You might also consider bold or italicized lettering for added emphasis.
Also, don’t forget about color! While you’ll typically want to stick with black or white, no rule says you can’t use other colors. It all depends on what message you want to convey with your custom flags.
Color combinations like red and blue, for instance, tend to be associated with sports teams-which could be an ideal fit if you plan on using your custom flags at a sporting event. But if that doesn’t quite match up with your brand identity, choose another color combination that works better.
Consider the Color Scheme of Your Business
One of the most important decisions you will make in your flag-design process is picking a color scheme. A flag that has too many colors can be overwhelming, but too few colors can make it hard for people to see from a distance.
You’ll need at least two shades-one dark and one light-for legibility purposes. But if you want an impressive design, consider using three or more colors. However, your custom flag must be easily identifiable with your brand, so choose wisely!
A great way to get started on designing your custom flags is by finding inspiration for your products, a quote, or even something as simple as your logo.
You can also use online resources for inspiration. However, remember to be creative enough to make your flag unique and one of a kind. While there are many templates that you can download from online sites, it’s best to hire a professional to design custom flags to help you create a unique design.
Target Your Audience
Your audience is the potential consumer of your product or services. It’s important to know who you are trying to reach and what kind of messaging will resonate with them.
It can be a specific demographic, like men between 18 and 35 who live in New York City and make more than $75,000 per year or a more general statement about your brand identity.
For example, you may want your business to appeal to families. Defining your target audience will help you create messaging that appeals directly to them.
For example, if you sell quality handbags at an affordable price point, using terms like affordable luxury may resonate with consumers looking for a deal.
Add Uniqueness
One of your primary goals in designing a flag is to make it stand out from other designs. You want people to notice your flag design, remember the message, and maybe even reach out if they’re interested in getting one of their own.
Try adding a unique visual element. An abstract shape, colors, or numbers are all possibilities that could help you design an entirely new flag.
Conclusion
Marketing using custom flags is a significant investment. You want to get it right. If you need help designing your custom flags, reach out to a team of professional flag designers.
They’ll help you every step of the way and will ensure that you get what you’re looking for and more. When making your custom flags, you need to keep it simple and business in mind. The biggest mistake we see is people getting too creative with their designs.
The best thing you can do for yourself and your company is making sure everything looks professional and put together. A simple, straightforward design is always better than complicated designs. Avoid overdoing it! Remember: less is more!
